Download Source: an e-commerce study prepar

eCommerce in Numbers
Internet penetration (% of
population with internet
access)
76.5% (2015)
Smartphone penetration
(% of population with
smartphone)
58% (May 2015)
eCommerce market as
percentage of total GDP
5.8% (2012)
Source: an e-commerce study prepared by the research agency, Gemius,
https://www.gemius.pl/files/reports/E-commerce-w-Polsce-2015.pdf
Source: Report Mobirank, https://mobirank.pl/2015/05/28/nowy-raport-polska-jestmobi-2015/
Source: Deloitte, http://www2.deloitte.com/pl/pl/pages/podcasty/articles/Podcast-Ecommerce-rosnie-w-Polsce-szybciej-niz-caly-sektor-handlu.html
Annual growth in the
eCommerce sector
15-20% (2015)
Source: http://evigo.pl/11631-raport-skokowy-rozwoj-m-commerce-polsce/
Annual growth in
mCommerce
113% (2014)
Source: https://www.payu.pl/en/node/2601
Number of online
shoppers
55% have already bought something online, 54% buy in Polish on-line stores, 13% have
bought something in foreign on-line stores
Source: an e-commerce study prepared by the research agency, Gemius,
https://www.gemius.pl/files/reports/E-commerce-w-Polsce-2015.pdf
Market share for
eCommerce for B2B vs.
B2C
5-6% of all B2B transactions and
Average spending per
online shopper
80 PLN per month
Source: an e-commerce study prepared by the research agency, Gemius,
https://www.gemius.pl/files/reports/E-commerce-w-Polsce-2015.pdf
VAT-rate on eCommerce
No tax for e-commerce
Source: Report E-commerce Polska,
http://www.ecommercepolska.pl/files/8414/4705/0137/Trendy_w_sprzedazy_B2B.pdf
Source: Polish Radio, http://www.polskieradio.pl/42/1699/Artykul/1623520,Podatekod-sprzedazy-nie-obejmie-ehandlu-To-dobra-wiadomosc-dla-ecommerce
Specific rules regarding
company establishment in
relation to online export
No
Key eCommerce platforms
The best known e-commerce platforms
76% of respondents mentioned Allegro, 28% - OLX.pl, 13% - Zalando, 12% - Ebay, 10% - Ceneo
Source: an e-commerce study prepared by the research agency, Gemius, https://www.gemius.pl/files/reports/Ecommerce-w-Polsce-2015.pdf
Logistics – Key logistic and distribution operators in the eCommerce market
DHL Rabel Group, Arvato Polska, General Logistics Systems Poland
Source: https://polonialogistyka.pl/wp-content/uploads/2015/01/Raport_2014_01_56E.pdf
Key product categories in the eCommerce market
Shoes and clothes (43.2% of the Internet users), electronic equipment (33.2%), newspapers and books (31.3%),
cosmetics (29%), white goods (22.1%).
Source: study SW PANEL3, http://www.dlahandlu.pl/handel-wielkopowierzchniowy/wiadomosci/rynek-e-commercew-polsce-w-fazie-dynamicznego-wzrostu,41750.html
Types of payment
74% - non-cash payments (usually bank transfers, 8% credit cards), 26% - collect on delivery
Return policy/ Consumer rights
The consumer has the right to cancel the contract within 14 days, and the obligation to return the goods within the next
14 days (in traditional stores they would have 30 days).
Source: The Office of Competition and Consumer Protection