Download Health - Cargill

>
Health
COROWISE®
PLANT STEROLS
COROWISE® PLANT STEROLS
Consumers rely on you…you can rely on Cargill
While consumers try to pursue a healthy lifestyle for themselves and their families, that may not be
enough to maintain ideal cholesterol levels. Cargill’s CoroWise® cholesterol reducer brand of plant
sterols offers an additional way to manage cholesterol levels through dietary foods and beverages.
Elevated blood cholesterol is a major risk for heart disease, and heart disease is responsible for
50% of all deaths in industrialized countries. However, high blood cholesterol is one health risk
factor that can often be modified by lifestyle changes such as diet. Nearly 100 million Americans
have elevated cholesterol (>200 mg/dL). Consuming plant sterols as a regular part of a healthy
diet provides another option in the maintenance of cardiovascular health. Plant sterol-containing
products have been shown to help lower cholesterol in over 40 clinical trials.
Blocking cholesterol
Nutritional benefits
Phytosterols, commonly referred to as plant
Plant sterols are compounds that can be consumed
sterols, are plant lipids that are present in
regularly as part of a healthy diet. Foods such as
vegetables, fruits and grains. Just as cholesterol
fruits, vegetables, breads and other whole grain
is present in all animals, plants have a “sterol”
products, and most vegetable oils contain at least
of their own acts as a cholesterol blocker. Plant
some plant sterols. However, it is difficult to consume
sterols’ structure is similar to animal cholesterol,
enough of these foods on a daily basis to derive
but is not absorbed like cholesterol. When
enough plant sterols to have a cholesterol-lowering
digesting a meal, plant sterols are believed to
effect. Based on the data from scores of trials
compete with cholesterol and help to block its
conducted on the use of plant sterols in the diet, a
absorption. In fact, the efficacy of plant sterols is
daily intake of two grams of plant sterols as part of a
supported by over 50 years of clinical research
diet low in saturated fat and cholesterol is recognized
indicating that eating plant sterols can significantly
to provide significant cholesterol-lowering benefits.
lower LDL cholesterol.
Consuming foods with added plant sterols
is one way to ensure that an effective daily intake
is attained.
Plant sterol-containing products have been shown to help lower
cholesterol in over 40 clinical trials.
Key plant sterols facts
Production
> Supported by over 50 years of
CoroWise® plant sterols are available in several
forms, depending upon the food application:
clinical research
> Shown to significantly reduce bad
> Powder forms, multiple granulations
(LDL) cholesterol
> Sterol esters for oil based application
> Supported by a Food and Drug
> Aqueous dispersible form.
Administration (FDA) health claim
Plant sterols are stable across a wide range of
> Recommended by the National Cholesterol
temperatures and pH levels.
Education Program (NCEP) and the National
Heart, Lung and Blood Institute of the
Typical analysis
National Institutes of Health
Specifications
(Analytical methods available on request)
FDA health claim
Total Sterols
Diets low in saturated fat and cholesterol
94% min.
Beta-Sitosterol40-58%
that include 2g per day of phytosterols (plant
Campesterol20-28%
sterols) eaten with meals or snacks may
Stigmasterol16-23%
reduce the risk of heart disease. A serving
of [name of food] supplies _g of phytosterols
(plant sterols).
APPLICATIONS
PRODUCT
INFORMATION
Broad application opportunities
CoroWise® Plant Sterols
Code
Bakery
Baked Goods
Cookies
Breads
Snacks & Cereals
Bars
Cereals
Beverage
Dry Mix
RTD
Confectionary
Chews
Dairy
Beverages
Cheese
Spreads
Yogurt
Dietary Supplements
Tableting
Capsules/Gelcaps
FP-100
FP-300
FP-400
SE-C100
•
•
•
•
•
•
•
•
•
ES 200
WDSE 33
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Fats & Oils
Dressings
•
•
•
Sauces
•
•
•
TRIM LINE
Clinical trials with plant sterols
magnitude of this benefit, most clinical studies have
Clinical evidence has demonstrated that consumption
demonstrated an 8-15% reduction in LDL cholesterol.
of plant sterols inhibit the intestinal absorption of
No adverse clinical effects from the consumption of
cholesterol and produce decreases in total blood and
plant sterols have been reported.
LDL cholesterol. Reductions of blood cholesterol have
been demonstrated in normocholesterolemic adults and
children, hypercholesterolemic populations, diabetics,
in individuals on cholesterol-lowering drugs, familial
hypercholesterolemics, as well as in individuals
Plant sterols have been evaluated in many different
populations, under different circumstances over the
past fifty years, and have consistently demonstrated the
ability to reduce blood cholesterol in humans.
with prior coronary events. The effectiveness of
The scientific substantiation supporting the health
these substances has been demonstrated when
benefits of plant sterols has been well established.
incorporated into a variety of different foods including
Public health authorities, such as the US National
margarines or spreads, mayonnaise, milk, juice,
Cholesterol Education Program (NCEP), are beginning
supplements, low-fat yogurt, cereal, and bread.
to include plant sterols as part of their dietary
While there are a number of variables that affect the
recommendations (NCEP, 2001).
TRIM LINE
COROWISE® PLANT STEROLS
Brand outreach programs
The CoroWise® brand marketing program combines many elements to effectively deliver the
CoroWise® brand message. Cobrand partner products are the call to action in all messaging,
and are given prominent representation in the following CoroWise® brand outreach activities:
> Sponsorships
– American Heart Association, Go Red For Women
> Tradeshows and Conferences
> Direct Marketing
> Custom Publication –
The Wellness Advisor ® magazine
> Consumer Literature and Collateral
> Public Relations
> Consumer events
> Website
> Advertising
> Speaking Engagements
> Spokespeople
c o l l a b o r a t e > c r e a t e > s u c c e e d TM
As a leading global supplier of health-promoting ingredients for food, beverage, dietary supplement
and pharma/personal care industries, Cargill is uniquely positioned to help customers develop exciting
new solutions for consumers.
Cargill is an international provider of food, agricultural and risk management products and services.
With 160,000 employees in 67 countries, the company is committed to using its knowledge
and experience to collaborate with customers to help them succeed.
Americas
Europe, Middle East, Africa
Asia Pacific
Cargill Health & Nutrition
15407 McGinty Road West
Wayzata, MN 55391-2399
USA
Tele: +1 866 456 8872
Fax: +1 952 742 1708
Cargill Europe bvba
Bedrijvenlaan 9
2800 Mechelen
Belgium
Tele: +32 15 400 528
Tele: +32 15 401 631
Fax: +32 15 400 591
Cargill Asia Pacific Pte Ltd
300 Beach Road 23-01
The Concourse
Singapore 199555
Tele: +65 6295 1112
Fax: +65 6393 8408
www.corowise.com
www.cargill.com/food/health
www.cargill.com
THE INFORMATION CONTAINED HEREIN IS BELIEVED TO BE TRUE AND CORRECT UNDER US LAW. ALL STATEMENTS, RECOMMENDATIONS OR SUGGESTIONS ARE MADE WITHOUT GUARANTEE,
EXPRESS OR IMPLIED, AND ARE SUBJECT TO CHANGE WITHOUT NOTICE. WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A
PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT AND DISCLAIM ALL LIABILITY IN CONNECTION WITH THE USE OF THE PRODUCTS OR INFORMATION CONTAINED HEREIN.
© 2014, CARGILL, INCORPORATED. ALL RIGHTS RESERVED.
CHN-118NR (2/14)