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Propaganda The refugee situation by Isabelle Smith How easy is it to manipulate people’s thoughts on the current refugee situation by using propaganda on facebook and what does this mean for visual designers? What is propaganda? Propaganda is... ● Information ● facts, arguments, half-truths or lies ● Influence public opinion ● Attitude, beliefs, or actions Propaganda vs. Education ● ● ● Spreading information Facts Teaching people ● ● ● Spreading information Facts Teaching people ● ● 1 side of the subject lies/distorted facts ● ● ● Different sides of the story Do your own research Teach you how Who is educating you? Propaganda or persuasion? ● What IS the difference? ● Extreme form? ● Propaganda = for the propagandist ● Persuasion = interactive & for both parties What types of propaganda are there? Techniques ● ● ● ● ● ● ● ● ● ● Name-calling Glittering generalities Transfer Testimonial Plain folks Bandwagon Fear Card stacking Demonizing the enemy Framing And 57 more... ● ● ● Flag-waving Artificial Dichotomy Scapegoat Name-calling Glittering generalities Transfer Testimonial Plain folks Bandwagon Fear Card stacking Demonizing the enemy Framing Flag waving Artificial dichotomy Scapegoat How does it work? How does it work? ● Wanting to believe the best of ourselves and our countries ● Fear/emotion ● People want to know the unknown ● Because people want to believe it When you want to fight a lie, the first step isn’t giving them facts and the truth, but removing the motive for people to believe it. Refugee propaganda Plain folks, emotion and framing Name-calling, fear and artificial dichotomy Glittering generalities and name-calling Name-calling, Fear, Artificial Dichotomy, Scapegoat, Card stacking Do people know? Research ● Few people know… ● Only the obivious What can we do about this? Let's make you think! / Conclusion It is so easy, people don’t even know it’s happening Decades of research and use Do we even know life without propaganda? Is it right? What is your opinion on propaganda?