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Product Executive Basic information Band: D Job family: Customer Experience Terms: Permanent Location: Cheltenham Reports to: Product & Market Strategy Lead Team: Strategic Product Management Team Business unit: Customer Experience & Marketing Additional conditions: Cheltenham based, occasional UK travel may be required Regular use of DSE Role purpose: The role of the Product Executive is to contribute to the development of the product market strategy, define new product requirements, and drive new product development to grow products in-line with UCAS’ business goals. The Product Executive will be responsible for developing the roadmap for their product/service line across the full product life cycle, with the Product & Market Lead. Key duties and responsibilities: Market analysis Define market – working with market intelligence, provide market context (size, shape, growth, segments, top line financials, etc.), identify opportunities within it, and make (innovative) recommendations based on this. Pipeline buyer analysis – document customer attraction to product, as well as the barriers to buy. Competitor analysis: o identify competitive and alternative offerings in the market. Document their strengths and weaknesses. Make recommendations for strategies to sustain our market position to the Product & Market Lead o recommend (innovative) strategies for winning or maintaining our position against the competition Resources and competencies – list of capabilities and USPs (by product, service or area). Win/loss analysis – understand why the current evaluators of the product did or did not buy, and understand the steps they took in the buying process. Strategic planning Product strategy – lead on the creation of the recommended product strategy and Roadmap for the allocated product line. Pricing and packaging – contribute towards establishing pricing models, schedules, guidelines, and procedures. Business model and plan – lead on the recommendations for appropriate business model and financial targets. Product and Market Lead, SMG and Executive communicate outcomes internally. Product planning requirements and scenarios – create epic level outcomes based on customer need and market definition. Stakeholder communications – managing Boards, advisory groups, sector representation, and internal stakeholders, etc. Go to market Product positioning – describe the product by its ability to solve market problems. Create internal positioning documents to be used to develop external messages, focused on each key buyer or persona. Articulation of agreed targets. Sales enablement Channel and sales training – design and deliver training programs to help the sales channels focus on how to sell the product, not how to use it. Produce briefing packs for sales teams, containing product USPs, elevator pitch etc. Product evaluation Performance analysis – monitor product performance (web stats, usage, financials etc.), product lifecycle evaluation (inc. profitability). Security Marking: PUBLIC Document Owner: Recruitment Team Page 2 of 4 Last updated: 03-Feb-17 Accountabilities: Primary customers/stakeholders: Internal: Customer Strategy Unit IT Finance Sales and Marketing Operational managers Executive External: Customers Sector bodies Third party suppliers/technology partners This role profile sets out the scope and main duties of the post at the date when it was drawn up. Such details may vary from time to time without changing the general character of the post or the level of responsibility entailed. Such variations are a common occurrence and cannot of themselves justify a reconsideration of the level of the post. All UCAS employees are expected to be flexible in undertaking the duties and responsibilities attached to their role and may be asked to perform other duties, which reasonably correspond to the general character of their role and their level of responsibility. Security Marking: PUBLIC Document Owner: Recruitment Team Page 3 of 4 Last updated: 03-Feb-17 Our values in action Customer – We always look through the customer lens. The logic of the customer is the logic of UCAS. Commitment – When we commit, we deliver on time, quality, and budget, or we negotiate changed commitments for good reason. We never leave commitments uncovered. Team – We work collaboratively. When we commit, we commit as an individual and as a team. We strive for and support team success as well as individual success. Outcomes – We plan and do things to achieve outcomes. We define them, aspire to them, and deliver them. Agility – We know we need to be agile when we look through the customer lens, when we make commitments, when we work in teams, and strive for the right outcomes. Extraordinary – We are ambitious for our customers, for UCAS, and for our teams. We want more than ordinary outcomes – we strive to achieve extraordinary outcomes, extraordinary customer focus, and an extraordinary culture of high performance and quality of focus. Security Marking: PUBLIC Document Owner: Recruitment Team Page 4 of 4 Last updated: 03-Feb-17