Download Objective 1.10

1.10
Employ sales-promotion activities to
inform or remind customers of
business/product
Design logo for sport/event
IMPORTANCE OF A LOGO
• Visual representation of the company
• “The Face of the company”
• Anchors your brand
• Essential for overall marketing strategy
• 1st thing consumers see and remember
CONSIDERATIONS FOR CREATING A LOGO
• Company’s Brand Image
– What is the message you want to portray?
• Example: “Techy”, Traditional, Laid Back, Bold….
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Simple – easy to remember
Readability – if you can’t read, customers can’t
Unique
Attract Attention
Need to Trademark
COMPONENTS OF LOGOS
• Logo Type
• Name of your company
• Tagline
– brief description of your company or product
• Visuals
– Icon/Picture
– Text
– Colors
TYPES OF LOGOS
• Brand Mark Symbol
– Abstract Design
• Word mark
– Uniquely styled font type that spells out the company or
brand name
• Combination Mark
– Combination of a Brand Mark Symbol and a Word Mark
EFFECTIVE LOGO CHARACTERISTICS
• Eye-Catching
• Memorable
• Unique
• Simple
• Timeless
– Stay clear of design trends (ex: animal print)
RESOURCES TO HELP IN
GENERATING LOGOS
• Brand Image
• Competitor’s Logos
• Internet research
– Logo History
– Blogs/Social Media
• Graphic Designer
PROCEDURE to Design Logo
1. Know your Company:
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Brand Image (“Personality”)
What message do you want to send about your company?
2. Research your Competitors’ Logos
3. Reference successful logo designs
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Use their ideas
4. Design
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Sketching, graphic designer, etc.
5. Reflection
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Receive feedback
6. Reveal
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Present new logo to the market
“We Do”
We are going to look at 30 different logos on the
next slide. Write the following questions in
your notes and use the next slide to answer
them:
– Identify one symbolic, one word mark and one
combination logo.
– What type of logo is most frequent?
– List two frequently used colors.
“You Do”
Design a Logo
You own the new Major League Baseball Team in Charlotte, NC
• This is what you need to know to create the new logo:
– Team Name (You think of one)
– Team Colors (You come up with them)
• Now, you need to go through the following procedure to
create a new logo:
– (Answer the following on a sheet of paper)
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What are the traits that are unique to their company?
What is the team’s personality/ Brand Image?
What does their competitor’s logos look like?
Design a logo for the team incorporating the Name AND the
team colors
Identify it as a Combination Logo, Symbolic OR Word Mark
Logo
Design Tickets
INFORMATION TO INCLUDE ON TICKETS
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Event or Team Name
Date
Time
Place
Cost/price
Graphics/logos
Promotional Coupons/sponsors
Bar codes
Seat Identification
Restrictions/regulations
Types of Tickets
• E-Ticket (Electronic Ticket)
– Print at home
– Mobile phone scan
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Paper/ Hard copy
Season Tickets
Multiple Game vs. Single Game
Group Tickets
PURPOSE OF TICKETS
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Count attendees/reservations
Minimize confusion
Collect fees and data
Souvenir
Advertising/revenue
PROCEDURES FOR
DESIGNING TICKETS
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Design the Ticket Template using THEME
Choose font type, size and color
Utilize both sides
Choose what event information to include and where
Purchase ticket paper for printing
Include advertisements
Embed a special watermarks to discourage
counterfeiting activities
“We Do”
Identify parts of this ticket
“You Do”
• Your Group will create a Ticket for one of the
following:
– Super Bowl
– Concert (You pick the band)
– Mallard Creek Sporting Event
– Olympics 2016 in Brazil
• Include information from notes to include in
slide
• This will be a paper/hard copy ticket