the pursuit of an audience: analyzing strategies and procedures
... Another major analysis that identifies strategies for offering discounted tickets with the intention of garnering audience retention is What, me discount?, a piece commissioned by the Alliance of Audiences (Alliance for Audiences n.d.). The study asserts that convincing a customer to attend an event ...
... Another major analysis that identifies strategies for offering discounted tickets with the intention of garnering audience retention is What, me discount?, a piece commissioned by the Alliance of Audiences (Alliance for Audiences n.d.). The study asserts that convincing a customer to attend an event ...
Chapter 04 - NMSU College of Business
... • The Event Is Likely to Promote Itself Through Traditional Media. It Is to the Sponsors’ Benefit to Be Identified in the Event’s Advertising and Marketing Efforts • Helps to Reinforce the Relationship between the Sponsor and the Sponsee in the Minds of the Consumers ...
... • The Event Is Likely to Promote Itself Through Traditional Media. It Is to the Sponsors’ Benefit to Be Identified in the Event’s Advertising and Marketing Efforts • Helps to Reinforce the Relationship between the Sponsor and the Sponsee in the Minds of the Consumers ...
About Us Encore Tickets is a ticketing company specialising in
... innovative packages, plus attractions, river cruises, sightseeing tours and restaurants. We have also recently acquired a gigs ticketing company, enabling us to sell rock and pop tickets through the Stargreen brand. We sell our products through a variety of channels. These include providing theatre ...
... innovative packages, plus attractions, river cruises, sightseeing tours and restaurants. We have also recently acquired a gigs ticketing company, enabling us to sell rock and pop tickets through the Stargreen brand. We sell our products through a variety of channels. These include providing theatre ...
Ticket resale
Ticket resale (also known as ticket scalping or ticket touting) is the act of reselling tickets for admission to events. Tickets are bought from licensed sellers and are then sold for a price determined by the individual or company in possession of the tickets. Tickets sold through secondary sources may be sold for less or more than their face value depending on demand, which tends to vary as the event date approaches. When the supply of tickets for a given event available through authorized ticket sellers is depleted, the event is considered ""sold out"", generally increasing the market value for any tickets on offer through secondary sellers. Ticket resale is more common in sporting events and music events/concerts.Ticket resale is a form of arbitrage that arises when the amount demanded at the sale price exceeds the amount supplied (that is, when event organizers charge less than the equilibrium prices for the tickets).