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Can persuasion and propaganda be justified? Emily Richardson, Morgan Low, Maddie Lean, Julie Hatfield, Holly Morgan, Paige Clarke COMM/PBRL2013:02 Group 1 Introduction What is persuasion and how it is used Examples What is propaganda More recent examples of propaganda Our thoughts on if persuasion and propaganda are ever justified Definition of persuasion: Definition Persuasion characteristics Persuasion can be... It is important to tailor your speech to your audience when persuading, you should... Understanding how people feel is important when using persuasion Interpersonal persuasion Example of persuasion Kony 2012 Direct approach Pathos and Logos Fear-then-relief Introduce the issue, describe the issue (include visuals), relate issue to audiences’ relatable experiences Propaganda: Generally biased information used frequently in promoting one’s particular view – can be used to help or harm - many different types of propaganda – all help to make people want something Response to Kony 2012 is Mixed (2012) In Urban Faith. Retrieved from http://www.urbanfaith.com/2012/03/respons e-to-kony-2012-is-mixed.html/. Propaganda (2014) In Dictionary.com. Retrieved from http://dictionary.reference.com/browse/propa ganda. Example of propaganda Kony 2012” the short film was released on March 5th, 2012 on YouTube by Invisible Children The organization wanted the video and the campaign to go viral in order to make Joseph Kony famous and result in his arrest Invisible Children offered posters, stickers, t-shirts and other merchandise with the Kony 2012 logo They launched a “Cover the Night” event where supporters were supposed to cover their towns in Kony 2012 posters, in order to spread the word and recruit more supporters When are propaganda and persuasion justified? Depending on the relevance to the audience Is it ethical? Will there be potential hostility? Is the audience vulnerable (are they previously informed on the matter)? Is propaganda justified? Pros Cons Good causes- Kony 2012 Bad causes- WWII People are naturally easily persuaded, this can harm our ability to make our own opinions, so is propaganda really ever justified? OBEY http://www.obeyclothing.ca/propaganda http://vinyleschiles.com/imagenes/2010/07/m rspray.gif conclusion Persuasion and propaganda Our thoughts on the justification of propaganda and persuasion Common uses of persuasion and propaganda sources Response to Kony 2012 is Mixed (2012) In Urban Faith. Retrieved from http://www.urbanfaith.com/2012/03/response-to-kony-2012-is-mixed.html/. Propaganda (2014) In Dictionary.com. Retrieved from http://dictionary.reference.com/browse/propaganda. obey picture: http://vinyleschiles.com/imagenes/2010/07/mrspray.gif http://www.obeyclothing.ca/propaganda Adler, Ronald B., and George R. Rodman. Understanding Human Communication. Second ed. New York: Oxford UP, 2003. Print. Canadian Edition. Remember Kony 2012? Well, it's 2013. What happened? (2013, January 11). Retrieved November 17, 2014, from http://www.news.com.au/world/remember-kony-2012-well-its-2013-what-happened/storyfndir2ev-1226550575923 50 Types of Propaganda (2014) In Daily Writing Tips. Retrieved from http://www.dailywritingtips.com/50-types-of-propaganda/.