Download Online Advertising Specification

Online Advertising
Specification
Contact Ad Operations
Email: [email protected]
0203 0332611 Ben Hadaway (Head of Ad Operations)
0203 0332610 Aejaz Shaikh (Deputy Manager)
0203 0332612 Calum Peak (Campaign manager)
Web Spec
Size
(WxH Pixels)
File Weight
Audio
Restrictions
Controls
Notes
Leaderboard
728x90
(no expansion)
Less than 40kb
flash files require a
back up gif.
N/A
N/A
Sky
160x600
(no expansion)
No expansion permitted
for Emap served SWF
ads. A maximum of 3
loops are permitted, 30
second animation
duration.
MPU
300x250
(no expansion)
SWF Flash files must be built with click
Tag function.
on (release) {
getURL(_root.clickTAG, "_blank");
}
The click through URL must be supplied
separately. Recommended frame rate 18 fps
to reduce CPU usage. Lead time 3 working
days for testing.
Double MPU
300x600
(no expansion)
Expandable
Leaderboard
728x90
(max expanded
area 728x270)
Less than 40kb.
Polite download
2.2mb thereafter
User-initiated audio
only. Clear sound
on/off button.
Downwards expansion
permitted on mouse
over only (or Click to
open/close). Immediate
auto-contraction on roll
off. No Auto expansion.
Expansion panel must play above flash, iframes, java applets on page and hide dropdown form boxes.
Available on top Leaderboard only.
No 468x60 creative sizes served into
this slot. No i-Frames Ad tags permitted.
Advertiser is responsible for all 3rd party ad
serving costs.
Lead time 5 working days for testing.
Expandable Sky
RICH MEDIA SERVED
ONLY
160x600
(max expanded
area 480x600)
Less than 40kb.
Polite download
2.2mb thereafter
User-initiated audio
only. Clear sound
on/off button.
Expansion panel must play above flash, iframes, java applets on page and hide dropdown form boxes.
No i-Frames Ad tags permitted.
Advertiser is responsible for all 3rd party ad
serving costs.
Lead time 5 working days for testing.
Expandable MPU
RICH MEDIA SERVED
ONLY
300x250
(max expanded
area 600x250)
Left expansion
permitted on mouse
over only (or Click to
open/close). Immediate
auto-contraction on roll
off. No Auto expansion.
Video MPU
RICH MEDIA SERVED
ONLY
300x250
(no expansion)
Less than 40kb.
Polite download
2.2mb thereafter
User-initiated audio
only. Clear sound
on/off button.
Overlay
Up to a
maximum of
500x500
Less than 40kb.
Polite download
2.2mb thereafter
User-initiated audio
only. Clear sound
on/off button.
Auto close after 15
seconds. Positioning is at
Editorial discretion. A
maximum of 3 loops are
permitted.
Close buttons must be bold & clear, with the
word “Close” and a “x” in the top right hand
corner of the ad.
The close button must be situated within the
outlined border of the ad.
If the ad is intrusive we may request the
close button in a larger font type and bolder.
Must play above flash, i-frames & java
applets on page.
Overlays must not cover any part of site
branding or navigation.
No i-Frames Ad tags permitted. Capping is
applied by Emap Adops Team. Advertiser is
responsible for all 3rd party ad serving costs.
Lead time 5 working days for testing.
Initial creative
must be a
maximum size of
100x100
To a maximum
expansion of
750x500
Less than 40kb.
Polite download
2.2mb thereafter
User-initiated audio
only. Clear sound
on/off button.
“Peel here” is a polite
small triangle peel that
sits on the top right hand
corner for a maximum of
15 seconds. Animated
corner is permitted.
Once the peel has been initiated, it must
contain a close button. Please follow close
button instructions for overlay controls. Roll
on / roll off or click to open. Click to close
functionality must be employed.
No i-Frames Ad tags permitted. Capping is
applied by Emap Adops Team.
Advertiser is responsible for all 3rd party ad
serving costs.
Lead time 5 working days for testing.
Banner
Top & Bottom
468x60
Less than 40kb
gif/jpeg only
N/A
gif/jpeg only
Email Newsletters Only
Lead time 3 working days for testing.
Sky
160x600
RICH MEDIA SERVED
ONLY
Contact
Adops @emap.com
For advice on how to
build
RICH MEDIA SERVED
ONLY
Page Peel
Contact
Adops @emap.com
For advice on how to
build
RICH MEDIA SERVED
ONLY
No i-Frames Ad tags permitted.
Advertiser is responsible for all 3rd party ad
serving costs.
Lead time 5 working days for testing.
Slot 01
Slot 02
Slot 03
Slot 04
Slot 05
AD POSITION
Top Leader
Top MPU
Skyscraper
Bottom MPU
Bottom Leader
Width
728 pixels
300 pixels
160 pixels
300 pixels
728 pixels
Height
90 pixels
250 pixels
600 pixels
250 pixels
90 pixels
File Size
40KB
40KB
40KB
40KB
40KB
BANNERS RUNNING ON NEWS LETTER CAN ONLY BE GIF/JPEG FORMAT
Slot 13
Slot 14
Slot 15
AD POSITION
Top Banner
Skyscraper
Bottom Banner
Width
468 pixels
160 pixels
468 pixels
Height
60 pixels
600 pixels
60 pixels
File Size
40KB
40KB
40KB
Solus Email Specifications Guide
To ensure fast and smooth turnaround of solus emails the clients have to provide the following when submitting their copy:
1. Subject Line
The subject line has a maximum character limit of 200.
2. HTML Version only
HTML creative must be supplied according to our specifications in HTML only.
3. Text Version
Please supply a text only version with links. (This is for those users who do not / cannot read HTML in their email client).
Please follow the below guidelines when creating and submitting your HTML creative.
-Animated gifs are not accepted.
-No iFrames.
-No JavaScript.
-No Flash.
-All html should be table based, with <div> tags kept to a minimum with no floating or absolute positioning.
-No background images or image maps.
-Total file size of the HTML delivered must be no larger than 100KB (i.e. the HTML file itself and all associated images must not exceed 100KB)
-No bookmark anchor tags to be used with HTML (they don't work in Lotus notes).
-HTML must render correctly and as desired in major browsers and in Microsoft Outlook 2007.
The absolute maximum width of a solus email is 600px:
Correct HTML styling examples
All tags must follow standard tags (see http://www.psacake.com/web/dy.asp).
All styles must be tag inline styles, and not referencing any external style sheets, classes or styles at the top of the html.
Text Version Requirements
Every solus email requires an alternative text-only version to be created. These are necessary for users who are unable to receive the HTML versions
of the emails. Text emails must only be pure text, without any HTML tags.
Further Requirements
Emap requires that all creative be submitted three (3) business days to allow testing and approval prior to launch date.
Please ensure that all the above specifications are met. Creative assets that do not meet all of our specifications will be rejected, affecting the launch
date of the campaign. An additional fee may be incurred if Emap is required to amend supplied creative to meet the specification.
Please note: any changes to the Solus email that are requested after they have been submitted and set up may take up to 3 working days to implement.
Format
Size
(WxH Pixels)
File Weight
Audio
Restrictions
Controls
Notes
Mobile Banner
Small
120x20
(no expansion)
Less than 20kb
N/A
No expansion permitted. A
maximum of 3 loops are
permitted,
N/A
The click through URL must be supplied
separately. Lead time 3 working days for
testing.
Mobile Banner
Medium
168x28
(no expansion)
Mobile Banner
Large
216x36
(no expansion)
Mobile Banner
x-large
300x50
(no expansion)
Mobile Banner
xx-large
320x50
(no expansion)
gif/jpeg only
All ad sizes must be provided to ensure ad
campaign is served on all types of mobile
device.
Mobi banner
Mobi Format