Download Donna Falgiatore - Saint Joseph`s University

Donna M. Falgiatore
Saint Joseph’s University
269 Mandeville Hall
610-660-1689
[email protected]
PROFILE
Solution-focused marketing executive with track record in launching new products, targeting consumer and
B2B markets, and creating innovative business development tools. Successfully navigated the challenges of a
highly regulated industry through leadership, creativity and cross-functional teamwork. Consistently tapped by
Senior Management to spearhead implementation of major corporate initiatives. Areas of proficiency include:
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Product development and management.
Marketing communications and branding.
Market research and segmentation.
Integrated marketing campaigns.
Website development and maintenance.
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Data base marketing.
Sales force automation.
Multicultural marketing.
Sales training.
Event coordination and planning.
PROFESSIONAL EXPERIENCE
SAINT JOSEPH’S UNIVERSITY, Philadelphia, PA
Marketing Faculty
2002-present
INDEPENDENT MARKETING CONSULTANT
2001-present
Strategic marketing and communications solutions for employee benefits and health care companies.
AETNA U.S. HEALTHCARE, Blue Bell, PA
National leader in employee benefits and financial services.
1987-2001
Vice President, Core Marketing
1996-2001
Oversight of national marketing and sales support for health benefits division serving 20 million members.
Management of $12 million budget. Selected accomplishments include:
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Served as Senior Marketing lead for mergers and acquisitions encompassing:
 Successful integration of diverse workforces to expedite multi-million dollar financial synergies.
 Complete restructuring of product lines in all markets.
 Cross-training of national sales force of up to 3,000 on sales conversion strategies.
 Re-branding of all marketing communications.
Orchestrated ongoing enhancement of profitable portfolio of medical, dental and prescription plans enabling
company to maintain its position as the premier brand in employee benefits.
Presided over numerous cross-functional teams from Legal, Finance, Medical Delivery, Operations,
Systems and Sales in support of Senior Management directives.
Directed numerous primary and secondary research studies relating to product enhancements, market
segmentation and customer retention that facilitated effective use of expansion capital.
Developed infrastructure and marketing plan to capitalize on growth in Multicultural Markets; worked with
agency to develop culturally competent advertising and marketing communications materials.
Revamped external website and related applications; established internal website for sales support.
Recruited as marketing consultant for other functional areas such as National Accounts, Group Insurance,
Workers Compensation and Medical Delivery.
Donna M. Falgiatore
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U.S. HEALTHCARE, Blue Bell, PA (Merged with Aetna in 1996.)
Largest regional health benefits provider in the Northeast and Mid-Atlantic markets.
Assistant Vice President, Corporate Marketing
1992-1996
Established and managed a comprehensive product development and marketing support department for
entrepreneurial company in high-growth mode. Selected accomplishments include:
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Collaborated with Advertising to incorporate corporate branding strategy in all marketing communications
such as collateral materials, proposals and sales presentations.
Created full-service data base marketing unit providing lead generation, creative, direct mail, telemarketing
and modeling capabilities to increase efficiency of sales efforts.
Directed IT resources to create Sales Force Automation system to maximize account management.
Spearheaded launch of groundbreaking FLEX HMO options offering unparalled choice to plan customers.
Director, Market Development
1987-1991
Directed HMO-based product development and provided general marketing support to sales force. Selected
accomplishments include:
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Established benchmark processes for introduction of new products and service areas.
Expanded product line from single HMO to multiple options for medical, dental and prescription benefits.
Implemented primary research studies and retention projects to improve customer satisfaction.
Restructured all marketing materials to establish consistent corporate image and content.
Conducted all research related to service area expansions and new license applications.
CHASE ECONOMETRICS, Bala Cynwyd, PA (Merged with WEFA in 1987.)
Chase Econometrics was one of the nation’s premier economic consulting firms.
1976-1987
Marketing Manager
1985-1987
Provided general marketing support for forecast and consulting services. Designed marketing campaigns to
kick-off new forecasts and multi-client studies; conducted market research studies to position product lines;
managed product information systems; and created marketing communication materials.
Manager, Data Base Marketing and Development
1981-1985
Oversaw the management of 75 data bases that provided the foundation for all internal and external econometric
modeling and analysis. Identified and implemented new business opportunities; developed applications to
expand utilization of existing products; and managed a staff of data base specialists.
Manager, Special Projects, Automotive Services
1979-1980
Conducted research and analysis for automotive consulting projects including multi-client studies. Provided
marketing support to sales force regarding new business development.
Market Analyst, Automotive Services
1976-1978
Key contributor to monthly forecasts for automotive manufacturers and suppliers. Focus on product line
forecasting and market analysis. Supervised production of all client reports.
EDUCATION
SAINT JOSEPH’S UNIVERSITY, Philadelphia, PA
Master of Business Administration
Bachelor of Science: Major, Mathematics; Minor, Business