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Financial Ratio Analysis
Lecture No. 3
Chapter 2
Contemporary Engineering
Economics, 6th ed.
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Ratio Analysis and What the
Numbers Really Mean
o Debt Management Ratios
o Liquidity Ratios
o Asset Management Ratios
o Profitability Ratios
o Market Trend Ratios
o Trends and Graphs to Spot Problems
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Key Financial Ratios
Debt ratio
Times-interest-earned
ratio
Debt
management
Current ratio
P/E ratio
Quick ratio
Market/Book ratio
Liquidity
Market Trend
Key
Financial
Ratios
Inventory turnover
ratio
Day’s sales outstanding
ratio
Total assets turnover
ratio
Profit margin on sales
Asset
Management
Contemporary Engineering Economics, 6th edition
Park
Profitability
Return on total assets
Return on common
equity
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Return on Equity: A Composite Ratio
• What to measure: A corporation's
profitability by revealing how much profit a
company generates with the money
shareholders have invested
• How to calculate: The amount of net income
generated as a percentage of shareholders
equity
Net income
Return on Equity (ROE) =
Average shareholders' equity
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Returns on Equity (ROE): Three
Components
ROE =
Net income
Average shareholders' equity
Assets

 Net income   Sales  
 


 
 

Sales
Assets

 
  Average shareholders' equity 
 (Profit margin)  (Asset turnover)  (Financial leverage)
= (6.18%)  (2.12 times)  (3.64 times)
= 47.68%
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Returns on Equity (ROE) and Levels of
Performance for Ten Diverse Companies
(As of January 26, 2014)
Return on
Equity (%)
Profit
Margin (%)
Asset
Turnover
(times)
Financial
Leverages
(times)
Google (2013)
16.46
21.66
0.59
1.27
Wells Fargo (2013)
13.86
23.96
0.06
9.81
Alcoa (2013)
2.25
1.27
0.60
2.99
Exxon Co. (2013)
20.35
7.7
1.30
2.05
Kroger (2013)
35.65
1.57
3.97
5.11
IBM (2013)
77.90
15.92
0.87
5.93
Nike (2013)
26.70
10.85
1.59
1.57
Wal-Mart (2013)
23.35
3.62
2.28
2.86
Southwest Airline (2013)
8.85
3.55
0.91
2.76
MSFT (2013)
30.09
28.17
0.61
1.74
Note: ROEs may not match exactly the formula values due to ratios were calculated based on different published data
Source: MSN Finance
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
.
Debt Management Analysis
 Definition: Ratios that
show how a firm uses
debt financing and its
ability to meet debt
repayment obligations
Debt ratio
Timesinterestearned ratio
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Debt Ratio


Indicates how a firm
finances its capital
Formula
Total debt
Debt ratio=
Total assets
$58,000

$161,400
 35.94%
A debt ratio of greater than 1 indicates
that a company has more debt than assets,
a measure of a level of risk.
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Times Interest
Earned Ratio


Measures the extent to
which earnings can
decline without
defaulting on debt
service
Formula
EBIT
Interest Charges
$33,280

$5,200
 6.40 times
Times Interest Earned =
EBIT: Earnings before interest
and taxes
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Liquidity Analysis
• Definition: Ratios
that show the
relationship of a
firm’s cash and
other assets to its
current liabilities
Contemporary Engineering Economics, 6th edition
Park
Current
ratio
Quick ratio
Copyright © 2016 by Pearson Education, Inc.
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Current Ratio


Measures a firm’s
short-term solvency
Formula
Current Assets
Current Ratio =
Current Liabilities
$77,400

$28,000
 2.76 times
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Quick Ratio


Excludes inventories
and prepaid expenses
Formula
Current Assets - Inventories
Current Liabilities
$77,400  $37,700

$28,000
 1.42 times
Quick Ratio =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Liquidity Ratio


An indication of a
firm’s immediate
liquidity
Formula
Cash+Cash Equ.
Current Liabilities
$8,500

$28,000
 0.3036
Liquidity Ratio =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Asset Management Analysis
• Definition: A
set of
ratios which measure
how effectively a
firm is managing its
assets
Contemporary Engineering Economics, 6th edition
Park
Inventory turnover
ratio
Day’s sales
outstanding ratio
Total assets
turnover ratio
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Inventory Turnover
Ratio


Highlights the rate at
which the inventory is
being sold
Formula
Sales
Average Inventory
$300,000

($39,800  $37,700) / 2
 7.96 times
Inventory Turnover =
The typical item sits in inventory almost
1.508 months (12 months/7.96) or 45.24
days before being sold
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Days Sales
Outstanding (DSO)


Determines whether
receivables are being
collected aggressively
enough
Formula
A/R
Average sales per day
$23,700

$300,000 / 365
 28.84 days
DSO =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Days Sales in Inventory
• What It Measures: The amount of inventory (stock)
expressed in days of sales. For example, if 2 items are
sold and 20 items are held in inventory per day, this
represents 10 days' (20/2) worth of sales in inventory.
• How To Compute: The ratio computed by dividing
average inventory by cost of sales, and multiplied the
result by 365
DSI (Days Sales in Inventory)=
Average Inventory
Average Cost of Sales per day
($37,700 + $39,800) / 2
$208,000 / 365
= 68 days
=
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Total Asset
Turnover Ratio


Indicates whether a
company is generating a
sufficient volume of
business for the size of its
asset investment
Formula
Net Sales
Total Assets
$300,000

$161,400
 1.86 times
Total Asset Turnover =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Profitability Analysis
• Definition: A set of
ratios which show
the combined
effects of liquidity,
asset management
and debt on
operating results
Contemporary Engineering Economics, 6th edition
Park
Profit margin on
sales
Return on total
assets
Return on
common equity
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Gross Margin


Indicates the
profitability of sales
Formula
Gross Profit ($)
Net Sales
$112,000

$300,000
 37.33%
Gross Margin Ratio =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Net Margin


Illustrates what
percentage of each
sales dollar is
retained in earnings
Formula
Net Income ($)
Net Sales
$20,000

$300,000
 6.67%
Net Margin Ratio =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Return on Total
Assets (ROA)


Measures a company’s
success in using its
assets to earn a profit.
Formula
Net Income + interest expenses(1 - tax rate)
Average total assets
$20,000+$5,200(1-0.2877)
=
($161,400+$169,900)/ 2
=14.31%
ROA =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Return on Equity
(ROE)
Measures the rate of
return on the owner’s
investment
Formula


Net Income - Cash dividend to Preferred Stockholders
Average Common Equity
$20,000  $600

($93,400  $83,400) / 2
 21.95%
ROE =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Debt-to-Equity Ratio
o A measure of a company’s financial leverage,
indicating what proportion of equity and
debt the company is using to finance its
assets
o A high debt/equity ratio generally means that
a company has been aggressive in financing
its growth with debt.
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
How the Debt to Equity Ratio Impacts
Return on Equity


Not have a spectacular ROE
because there is so much
equity in the company (e.g.,
well-established DOW 30
stocks)
A highly leveraged company
that might have a spectacular
ROE because the owners have
put so little of their own
resources into the company
(e.g., high-tech industries)
Liabilities
Assets
Assets
=
=
Equity
Liabilities
Equity
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Market Trend Analysis
•
Definition: A set
of ratios that
relate the firm’s
stock price to its
earnings and
book value per
share
Contemporary Engineering Economics, 6th edition
Park
P/E ratio
Market/Book
ratio
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Earnings Per Share (EPS)


Indicates earnings
attributable to each
share of stock
Widely used
indicator of a
corporation’s
performance
Net Income - Preferred stock dividends
Common Shares Outstanding
$20,000  600

10,000
 $1.94
EPS =
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Price to Earnings Ratio


Indicates how many
times a corporation is
able to multiply its
earnings in terms of
asking price per share
of stock
Share price: $40.50 as
of December 28, 2015
Contemporary Engineering Economics, 6th edition
Park
Price per share
P/E ratio =
EPS
$40.50

$1.94
 20.87
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
How to Use P/E Ratios
 Consider what
premium you are paying
for a company's earnings
today.
• P/E Ratios for Selected Stocks
Symbol
Price
BIDU
PE-Ratio
Symbol
Price
PERatio
229.46
231.8 GOOG
535.21
27.10
GE
24.59
16.70 MSFT
47.02
18.40
 Determine if the
expected growth warrants
the premium.
HD
106.36
24.10 LNKD
IBM
156.36
10.01 PCLN
1,041.86
23.50
JNJ
102.26
17.00 AAPL
113.10
17.53
 Compare it to its peers
in the industry to see its
relative valuation.
XOM
91.76
11.50 FB
77.50
71.95
WMT
88.63
18.50 KO
43.00
23.90
Contemporary Engineering Economics, 6th edition
Park
226.36 676.69
As of January 26, 2015
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Book Value/Share

Indicates what the
value of a share of
stock is according to
the books (financial
statements)
Equity - Preferred stock
Book Value/Share =
Average Shares Outstanding
$103,400  $10,000

10,000
 $9.34
As of December 31, 2015, the closing
share price was $40.50. This means
that the share was trading at about
four times higher than its book value.
A higher ratio indicates that investors
are willing to bet a higher return on
their investment.
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Market Value/Book Value


Indicates whether you
are paying too much for
what would be left if the
company went bankrupt
immediately
A lower ratio would
mean that the stock is
$40.50
$9.34
 4.34
Book Value/Share =
As of December 31, 2015, the closing
share price was $40.50.
undervalued.
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Where Sunset Stands as of
January 2015
Category
J&M
Current Ratio
2.76
1.74
1.03
Times-Interest Earned Ratio
6.40
13.3
47.7
Return on Equity
21.95
11.35
83.36
Return on Assets
14.31
3.5
8.0
Inventory Turnover
7.74
35.6
11.9
Asset Turnover
1.86
0.6
0.8
37.73
55.45
39.36
6.67
4.43
12.78
20.87
19.4
44.1
9.34
10.84
28.35
Gross Margin
Net Profit Margin
P/E Ratio
Book Value
Contemporary Engineering Economics, 6th edition
Park
Industry
S&P 500
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Trends and Graphs to Spot Problems
•
It reveals whether the firm’s ratios are
improving or deteriorating over time.
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved
Limitations of Financial Ratios
o
o
o
Analysts should be aware of ever-changing
market conditions and make the necessary
adjustments.
Difficult to generalize about whether a
particular ratio is good or bad
Ratio analysis based on any one year may not
represent the true business condition.
Contemporary Engineering Economics, 6th edition
Park
Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved