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Social Media Marketing for Film Clubs and Societies
Introduction
 What: Social Media Marketing is an effective, free way to
communicate with your members, and gain new members
by advertising your group and your events online.
 Who: This form of marketing allows you to cultivate your
outward-facing image and engage with your audience and
your members.
 Why: Not only is it effective, but it provides quantifiable data
that explains why your marketing techniques and outreach
attempts are/are not working.
 Where & When: the versatility of these platforms means
you can connect with your community constantly and easily
via computer or mobile.
Mail Chimp

Newsletter Designs
While there are plenty of email
providers online, Mail Chimp is one of
the most effective for connecting with
your community.
Offers a platform to design newsletters and
mail.

Analytical Reports
Find out who’s reading your
emails/newsletters.

Send Anytime, Anywhere
You can schedule emails, newsletters and
notifications, and even send them from Mail
Chimp’s app.

Subscriber information
Get to know your subscribers better.
Twitter
 The World’s most popular microblogging platform.
Though your posts may only be 140 characters, Twitter offers
groups and organizations the most exposure.
Following @CornwallFilm, for example will subscribe you to all of our
posts.
Adding #Hastags to your posts not only allow them to be found by
other users searching the #Hashtag, but also adds your voice to the
global conversation on the #Hashtag topic.
Facebook
 Facebook is the epitome of social
networking
 Groups Connect with your members in one location on the
site, sharing information, articles and events.
 Events Creating events on Facebook allows you to publically
set times and dates, observe attendance and ignite
discussion.
 Advertising The site allows you to advertise your group, and
your events and boost your outreach.
YouTube & Instagram
YouTube is the web’s most popular video
sharing social network. It’s the perfect
platform via which to upload videos of your
events, your adverts and from your members.
These videos can then be shared via your
other networks.
Instagram is the photographic equivalent of
Twitter. Optimized for use on mobile, take
photos from all of your events and gain
exposure by using the #Hastag function.
Others
Google+
Though it’s not
as popular as
Facebook,
presence on
Google’s own
social network,
Google+
maximizes your
group’s digital
footprint and
community
outreach.
Tumblr
LinkedIn
Pintrest
Similar to
instagram,
this microblogging
site allows
you to
share
photos.
Like a
Facebook for
professionals
and business
where they can
connect and
communicate.
Film festivals
and
organizations
can build
partnerships on
this platform.
This photo
sharing social
network allows
you to present
boards to your
community with a
collage of visual
media that
interests them.
Social Media Management

In order to streamline outward-facing social networks, social media management should be employed.
See all your social networks in one place.
Cross-Media Posting: Post important articles and news across all of your social networks simultaneously.
Schedule posts: Draft posts for the future.
Auto-Scheduling: Designates post upload tine depending on when your social network receives highest volume of traffic.

Hootsuite
Analytics
Understanding the popularity and outreach
of your social networks is vital. Use this
data when composing your future posts.
 Facebook insights
Displays data on post reach, ‘likes’ and
viewer engagement. Break downs of post
data are presented, providing detailed
analysis of outreach and interaction.
 Third party analytical tools
Third Party web analytical tools are
available, such as Sumall that serve a
similar function for other social
networks
Social Media Marketing for Film Clubs and Societies
@CornwallFilm
/CornwallFilmFestival
CornwallFilm
[email protected]
www.cornwallfilmfestival.com