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Unit 1 – Fundamental The study of economics begins with the idea that people cannot have everything they need and want ◦ Need – something like air, food, or shelter that is necessary for survival ◦ Want – an item that we desire but is not essential to survival Examples: Designer bags, Starbucks, and I-Pods Economics is the study of how people seek to satisfy their needs and wants by making choices Because people act individually, in groups, and through governments, economists study each of these groups But why must people make such choices? SCARCITY http://www.cleanvideosearch.com/media/action/yt/watch?videoId=yoVc_S_gd_0 Goods are physical objects such as shoes and shirts Services are actions or activities that one person performs for another All of the goods and services we produce are scarce! Scarcity implies limited quantities of resources to meet unlimited wants While one person might be able to buy hundreds of basketballs, or pencils or pianos, no one can have an endless supply of everything. Sooner or later a limit is always reached Economics is about solving the problem of Scarcity Scarcity is not the same as a shortage A shortage occurs when producers will not or can not offer goods or services at the current prices. ◦ Shortage is price-determined. ◦ At the current price, people want to buy more than suppliers want to sell. ◦ Shortage is a man-made choice. Suppliers are “not willing” to make goods available for this amount of money. ◦ Shortages often go away over time. There is just not much of the good or resource right now. ◦ Example: A bad crop causes a shortage in rice. ◦ It’s a shortage if “they can make more.” Scarcity always exists because our needs and wants are always greater than our resources supply Criteria Alternatives Rent Noise Safety one-bedroom noisy – lots of apartment on $800/month some crime traffic Main Street one-bedroom quiet – some apartment on $900/month a little crime traffic Peaceful Lane two-bedroom very quiet – apartment on $850/month almost no Distant Place traffic almost no crime Public transportation on bus line frequent service bus line several blocks away – service limited no public transportation