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SOWETAN, Supplement A
Friday, 19 November 2010, p. 8
World
The
boon
a
South
for
Tourism
African
Penwell
Cup
experiences, many have become
brand ambassadors for South
Diamini
Hosting
Tourism won the
award
for
tourism
sector
excellence.
Acsa claimed the
Gold award in this
category and
the
South
African
National Parks received Bronze.
The view of citizens was obviously
influenced by the role that
tourism industry played in the
successful hosting of the World
A
Africa.
Silver
S
improved
consistency
world-class
the recently launched
campaign
of
20-Experiences-in-TenDays, SA Tourism
has harnessed the power of peerto-peer
to-peer
marketing by offering
unrivalled
experience-based
trips for four international couples.
tination SA after the tournament
was immeasurable.
the
event
Not
only
did
increase the positive perceptions
country,
our
of
but
groundwork
improvement in
we
for
laid the
continued
Each couple documented their
and
SA Tourism
captured
highlights of their South African
experience.
While
we will continue our
mandate to increase tourist
arrivals
year-on-year, weve
acknowledged the
need
to
embrace innovative and engaging
strategies in order to achieve
tourist arrivals,
she said.
trip
Hosting the event proved to be
catalyst
for
infrastructure
development which will continue
to serve the tourism industry for
visitors.
a
Tourism remains an important
of economic
growth and
job creation, accounting for 7,
percent of GDP last year.
driver
many
years
follow,
to
JanuaryMcLean
said.
Thandiwe
January-McLean,
CEO of Si Tourism, said the
close
brand
shores
She said the country welcomed
to 400 000 visitors to its
Des-
for
levels,
experiences
and
memorable moments, said January-McLean.
Through
The soccer spectacle provided
platform for the country to
show off its tourism industry and
SA Tourism was at the centre ol
creating an unforgettable experience
unlocked
service
in
global
a
value
Our task now is to ensure that
the expectations set out by these
visitors are met by ensuring a
infrastructure
Cup.
for
the event
through
and
positive
this. she said.
The Fifa Soccer World Cup brought visitors from far and wide
Excellence Awards:
Public Sector
As
Voted
Citizens
-
2010
1
Lifetime Achievement for Distinguished Public Service
Albertina Sisulu
Mrs.
&tverall Public
iecior Lxctk,ci
t)i
SARS
Destination
Trssuiy
HSMC
ACSA
Abuse Aq,iin
H
Over,ill
PubIc Se
Awareness Top
5
toi
Exc
clb
c
C
I
government campaigns
i
Al
-
5
government campaigns
10
leaders
in
1.
HIV/AIDS Awareness
IOCA Wu,
2.
Id
Abuse against
&
Cli
lii
en
DOWYD)
Cup .t.OC
Women
&
Children
Road
3.
Health
Awareness
3.
Health
Awareness
IDe
4.
F)
Road Safety
FIFA_World_Cup
Jacob
government
W
le,
HIV/AIDS Awareness
5.
Top
Aw,si
1.
5.
Effectiveness Top
tiS
DoH)_-__
2.
FIFA World Cup
4.
Abuse against Women
&
Children
Road_Safety
Zuma, Bheki Cele, Helen
Zille, Trevor
Manuel,
NkosazanaDlamini Zuma, Aaron Motsoaledi, Sibusiso Ndebele, Kgalema Mootlanthe,
Tc
-
-il
Overall effectiveness Top
Parastatals/Goverriment
Bodies
Overall effectiveness Top
Government Departments
-
Sub-index based
on
8
SARS
SAPO
overalleffectiveness
-
attributes
Sub-index based on
.
Internaleffectiveness Top
-
Social Development
Bodies
Parastatals/Government
.
5
AC5A
.
internaleffectiveness
Internaleffectiveness- Top
.
Service Orientation
-
7
Parastatals/Government
Bodies
rural
areas
Government Departments
Service Orientation -
Government Departments,rural areas
Fisheries
Basic Education
Telkom SA
SA Tourism
Communications
Arts & Culture
SARS
SAPO
SABC
SARS
SAPO
SABC
Social Development
Arts & Culture
Basic Education
Social Development
Basic Education
Finance (National Treasury)
7
.
service orientation
Service Orientation -
Telkoni SA
.
Social Development
Sub-index based on
.
Deve
SABC
.
Bodies
Parastatals/Government
.
Service Orientation -
Sub-index based on
community engagement
attributes
Community Engagement - Top Government Departments
SABC
.
Social
Community Engagement - Top Parastatals/Government
Bodies
ACSA
Agriculture,Forestry and Fisheries
Agriculture,Forestry and
attributes
Government Departments
Basic Education
attributes
1ITTI!T11i
rtiItTransport
Sector
FinancialServices Sector
CommunicationSector
Sub-index based on
Legal Sector
attributes
Energy and Minerals Sector
DevelopmentSector
Police(SAPS), Health,
Awarenessof Government Departments
maieness
of
Parastatals/government
bodies
Transnet
SARS
SARB
SEDA
SABC
SAPO/Telkom SA
BCCSA
South African National Road
Agency
all 20
Tourism Sector
Training and
SM
SABS
CCMA
ACSA
SA Tourism
SANParks
PetroSA
NERSA
Eskom
SETA
CSIR
HSRC
NPA
Home Affairs,Transport, Labout CorrectionalServices,Arts & Culture, Basic Education, Tourism, Water and
Environmental
Affairs
Telkom
SA,
Eskom, SABC, SAPS, Transnet Metrorail,SAPO, SAA, SA Tourism,
SARB