Download - eXelate partner directory

EXELATE’S DATA PARTNERS
Our branded data partners span the CPG, travel, shopping, auto, finance and business verticals.
This highly accurate and extremely actionable data is easily integrated into media plans.
INDEX
33Across....................................................................................... 3
Nielsen
ALC............................................................................................... 4
PRIZM®................................................................................20
Alliant............................................................................................ 5
P$YCLE®.............................................................................. 21
Aumago......................................................................................... 6
ConneXions®........................................................................ 22
Compass Ventures........................................................................7
Income Producing Assets (IPA)......................................... 23
DataAim........................................................................................ 8
Net Worth............................................................................24
Dataium......................................................................................... 9
Auto (JD Power)................................................................. 25
Dataline........................................................................................10
Mobile................................................................................... 26
Datalogix...................................................................................... 1 1
Scarborough......................................................................... 27
Datamyx....................................................................................... 12
Nielsen UK
Delidatax......................................................................................13
Nielsen FMCG UK.............................................................28
Financial Audiences....................................................................14
Nielsen Retailer UK............................................................ 29
GFK MRI.....................................................................................15
Nielsen TV UK.....................................................................30
IXI.................................................................................................16
Semasio........................................................................................31
Kantar Shopcom.......................................................................... 17
SirData........................................................................................32
MasterCard Advisors..................................................................18
TNS.............................................................................................. 33
Neustar AdAdvisor......................................................................19
TransUnion..................................................................................34
V12 Group................................................................................... 35
Infogroup, Powered by WhoToo................................................36
B2B Targets, Powered by WhoToo........................................... 37
Copyright © 2015 The Nielsen Company. All rights reserved.
2
33ACROSS
VERTICAL
SOURCES
Sports, Finance, Automotive, Lifestyle, Health and Fitness, Food and Drink,
Technology, News and Entertainment
Audience comprised of 30 billion signals ranging from content consumption,
search and social behaviors including light and dark social.
DESCRIPTION
GEO AVAILABILITY
For over 7 years, 33Across has created advanced data models for Fortune 1000
brands, with code on over 1 million publisher sites, our publisher network yields
more than 30 billion intent and interest signals from content consumption,
search, public and private social behaviors and search.
Canada, United Kingdom, United States
DATA LOCATION
Offline
BEST USE CASES
Automotive, Technology Enthusiasts, Small Business, Retail Shopping,
Restaurant Brands, Hotel/Motel Brands, Insurance Providers, Banking
Behaviors, Grocery Shopping, Eco-Friendly Activities, Travel Preferences,
Lifestyle Characteristics and Changes.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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3
ALC
VERTICAL
B2B, Financial Services, Travel, Philanthropy, Healthcare, Luxury Brands, New
Parents, Demographics
DESCRIPTION
With ALC you’ll access unique segments of the marketplace based on our 35+
years of experience sourcing data and creating audiences and our innovative
approach to data aggregation. ALC’s audiences are fueled by dozens of highquality niche sources – many of which are not found elsewhere in either offline
or digital audiences such as:
ALC WIP provides access to the true movers and shakers in society who are
shaping the future of American attitudes, opinions, culture and trends. A totally
unique resource, these are the leaders in business, healthcare, education, the
arts, fashion, entertainment and technology. Our audiences are built with
verified names and postal addresses, layered with individual attributes and
validated by independent consultants for precision and scale in digital
targeting. ALC’s real world, offline data can power your ROI as it has for
countless brands across every market for more than 35 years.
•• Memberships (trade associations, golf and country clubs)
BEST USE CASES
DATA LOCATION
ALC WIP audiences can boost your ROI as they have for countless brands for
more than 35 years. Major advertisers regularly use ALC data in offline and
email campaigns with great success.
Offline
•• Professional Licenses (physicians, nurses, contractors)
•• Transactional data (CPG purchases, magazine subscriptions)
•• Public record information (deeds, marriage and birth certificates, utility bills)
GEO AVAILABILITY
United States
SOURCES
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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4
ALLIANT
VERTICAL
SOURCES
Home & Garden, Entertainment, Auto, CPG, Healthcare & Products, Financial
Services, Retail, Sports Interests, Moms, Subscriptions/Clubs
Sourced from multichannel (both online and offline) consumer purchasing
behavior. Over 400 segments available that cover Product Purchase
Performance, Demographics, & Lifestyles. Updated and onboarded monthly.
DESCRIPTION
Alliant Online Audiences includes consumer purchasing histories and powerful
purchasing measures, allowing marketers to identify large audiences with
targeted interest and loyalty profiles. All data is sourced offline from direct-toconsumer marketers who use promotional offers to sell merchandise,
subscriptions, continuity products and memberships. Alliant Online Audiences
are comprised of consumers who are easily engaged with online offers.
GEO AVAILABILITY
United States
DATA LOCATION
Offline
BEST USE CASES
•• Direct to Consumer - Retail
•• CPG Brand Advertisers - Responsive Consumers
•• Financial Services - Historical Performance Behaviors
•• Subscriptions - Monthly Offers
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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5
AUMAGO
VERTICAL
SOURCES
Travel, Business Audiences, Agriculture & Food, Congresses & Events,
Packaging, Hotel & Catering, IT, Construction, Electrical Engineering &
Electronics, Machinery & Equipment
Online data, refreshed monthly.
GEO AVAILABILITY
Germany
DESCRIPTION
Aumago provides exclusive premium audience data generated from the leading
B2B publishers, trade show websites and business directories in Germany. Our
data is highly interesting to online brand advertisers that are looking for
business audiences, and also SMEs that are looking for expert users with a
specific industry background.
DATA LOCATION
Online
BEST USE CASES
SME advertisers and brand advertisers from all different industries.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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6
COMPASS VENTURES
VERTICAL
SOURCES
Financial, Computer and Supply Services, Business Seminars, Non-profits,
Telecommunications/Mobile, Geo/Spatial Solutions, Business Analytics,
Real-Time CRM, IP Address Targeting
The Compass US Business Digital database is compiled monthly. Sources
include online/offline directories, SEC filings, BBB, new business registrations,
government directories, trade journals and proprietary sources. Record
acceptance is based on Compass’s proprietary PAC requirement: (1)
Prerequisite—origination sources must be updated/published within 30 days,
(2) Acceptance—each record is verified by a minimum of three sources, and (3)
Classification—apply SIC code to each record using verified proprietary sources
or assigning the SIC using established business rules for inferring the business
category.
DESCRIPTION
Compass specializes in the creation of B2B Digital information solutions with a
strength in site-level information compilation, verification and segmentation.
Besides the standard information such as employee size and sales volume of
the business, Compass also compiles non-corporate domain email addresses,
corporate domain email addresses and de-duped singular URLs.
GEO AVAILABILITY
BEST USE CASES
United States
Financial services including banking and loans, insurance, non-profits, office
hardware/software, telecommunications, women and minority owned
businesses, and business enhancements and analytics.
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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7
DATAAIM
VERTICAL
SOURCES
Financial, Retail, Demographic, Automotive, Charities
Data is sourced from all retail sites and is constantly refreshed.
DESCRIPTION
GEO AVAILABILITY
DataAim is a multi-sourced network of over 50 retail websites. The data
comprises lifestyle data, census data, geo-demographics, behavioral data and
browsing data. The data has been compiled and consolidated to create specific
and responsive target audiences.
United Kingdom
DATA LOCATION
Online, Offline
BEST USE CASES
•• To target the correct demographic audiences.
•• To assist with conversion rates - Internet-savvy audiences that buy online.
•• To target based on affluence and affordability.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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8
DATAIUM
VERTICAL
SOURCES
Auto
Data is updated daily from over 20 million in market auto shoppers on
thousands of automotive websites.
DESCRIPTION
Dataium has the richest auto intent data available due to the treatment of the
data prior to inclusion in a segment. That is, the consumer’s behavior is
analyzed in context to determine true intent. Is the observed shopping
behavioral pattern consistent with others whom have purchased such a vehicle?
If not, then the consumer is not included in the segment. As a result,
conversion is typically 3-4 times greater than traditional segments.
GEO AVAILABILITY
United States
DATA LOCATION
Offline
BEST USE CASES
Auto marketers executing promotional campaigns that are designed to drive tier
3 behavior or outcomes.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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9
DATALINE
VERTICAL
SOURCES
Sports, Finance, Auto, Travel, Apparel, Bargain Seekers, Pets, Holiday
Shoppers, Outdoor Enthusiasts, Music, Back to School
The Dataline database is sourced with actual purchasing information and
captures the buying behaviors of a multi-channel consumer. Dataline’s data
resources are secured through licensing arrangements with blue chip
companies offering monthly transactional based data. Segmentation options
are available exclusively through Dataline and refreshed monthly. With close to
300 million national individuals, Dataline’s transactional buyer data is a
powerful resource and can give insight and scale as you search for your desired
audience. Dataline is offline-sourced and converted to online audiences
through a partnership arrangement.
DESCRIPTION
Dataline is a leading provider of consumer information, intelligent analytics,
smart modeling applications, and unique digital audience segments. Dataline
specializes in providing smart marketers customized insights utilizing its
proprietary database of 240 million individuals combined with over 1,000 highly
predictive variables. Dataline’s innovative approach to data mining helps
provide customized solutions in a highly competitive, multichannel
environment. DATALink, Dataline’s online solution, has an audience of roughly
120 million consumers segmented into over 150 unique audiences.
GEO AVAILABILITY
United States
BEST USE CASES
DATA LOCATION
DATAlink, Dataline’s online behavioral audience targeting solution, is selectable
by segments based on the integration of offline to online buyer data. Taking
Dataline Digital to the next level of sophistication, customized model segments
are available based on client specific data. The marriage of these two processes
makes Dataline’s Audience Predictor modeling application unique. DATAlink
identifies true buyers, not browsers. Dataline’s taxonomy has many unique
audiences not found in other data sources, especially the true buyer
transactional data.
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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10
DATALOGIX
VERTICAL
Finance, Auto, Retail, Demographic, Consumer Product, Lifestyle, Philanthropy,
Subscription Services, TV
100% of Datalogix audiences are derived from offline audience resources and
are matched to anonymous cookies. The data refresh frequency differs by
product but ranges from daily to monthly updates. All of Datalogix data is
nationally represented.
DESCRIPTION
•• SKU level purchase data from more than 1,500 retailers
Datalogix provides a comprehensive set of audience solutions built from
observed consumer behaviors and transactions on over 100 million US
households. Datalogix purchase data is sourced directly from consumer
purchases made in-store, online, and via catalogs. Datalogix data encompasses
over 10 billion transactions that total over $2 trillion in consumer spending.
•• UPC and basket-level purchase data across grocery, mass, drug and club
outlets
BEST USE CASES
Datalogix is the best resource for online campaigns that drive sales via an
offline channel.
•• Automotive ownership data on 99% of vehicles sold
•• Television viewing behaviors from set top box data over 4.4MM US
households
•• Demographics and financial data from leading offline providers on nearly
every US household
GEO AVAILABILITY
Datalogix provides the best audiences for:
United States
•• CPG brands
•• Auto brands
DATA LOCATION
•• Products sold through major retail channels
Offline
•• Campaigns for advertisers with their own customer data
•• Campaigns targeting precise audience profiles
SOURCES
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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11
DATAMYX
VERTICAL
SOURCES
Finance, Mortgage, Banking, Automotive, Insurance
In adhering to strict privacy principles, Datamyx’s data is built entirely from the
modeling of non-sensitive, offline consumer information and onboarded (i.e.
matched to anonymized cookies/IDs) to enable accurate digital ad targeting.
Datamyx leverages over 4,000 data points from proprietary sources, along with
over 40 of proprietary insight scores to build audience segments. Datamyx
further optimizes segments based on consumers who are more likely to
respond to ads/marketing offers.
DESCRIPTION
Datamyx is a leading provider of data-driven marketing solutions primarily
serving the financial services, automotive and insurance verticals in the United
States. Datamyx offers a unique, multi-sourced repository of over 4,000 data
points, including over 40 proprietary insight scores. For over 17 years, direct
marketers have benefitted from Datamyx’s powerful combination of multisource data, analytics and technology to help marketers find, convert and grow
customer relationships.
GEO AVAILABILITY
United States
BEST USE CASES
DATA LOCATION
Datamyx’s data is appropriate for mid- and upper-funnel objectives. The data is
ideal for marketers seeking to reach consumers who are likely to respond to
finance, automotive and insurance-related offers in the relative short-term.
Marketers with branding objectives also will find success as Datamyx
consumers are accurately built based on actual offline (real world) ownership
information and activity (e.g. automotive brand/category ownership, bank card
affiliation).
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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12
DELIDATAX
VERTICAL
SOURCES
Entertainment, Real Estate, SME, Socio-demographic, Telecom Services,
Parenting, Cars
DelidataX collects data from many vertical sites. Demographic data is refreshed
every 45 days, Interest data every 15-30 days, and Intent data every 5-10 days.
DelidataX data acquisition is based on very strong relationships with mid-sized
and large independent vertical websites as well as reputed blogs.
DESCRIPTION
DelidataX is a company with focus in the LatAm and Spanish markets.
DelidataX is a network that collects data from a wide variety of vertical sites.
DelidataX data enables advertisers to improve their campaigns by targeting
highly optimized audiences. DelidataX data has been repeatedly and
successfully benchmarked for marketers and their brands.
GEO AVAILABILITY
Spain
DATA LOCATION
Online
BEST USE CASES
DelidataX enables direct contact with relevant segments, like SMEs, Real
Estate, Entrepreneurs, House Moving, Mothers and others. DelidataX collects
data from many verticals sites, ensuring that data will have a high affinity with
the segments.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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13
FINANCIAL AUDIENCES
VERTICAL
•• Frequency
Finance
•• Video Views
•• Ad Interactions
DESCRIPTION
Financial Audiences by Dean Media Group exclusively manages and categorizes
data for over 28 financial publishers. Content, behaviors, and registration data
is collected and analyzed and becomes the 200+ audience segments based on
four primary financial categories - personal finance, individual investing,
business finance, and financial advisors.
•• Subscriptions
•• Purchases
•• Other
GEO AVAILABILITY
SOURCES
United States
Content, behaviors, and registration data are collected from:
DATA LOCATION
•• Categories
Online
•• Pages
•• Search
•• Comments
•• Shares
•• Recency
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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14
GFK MRI
VERTICAL
SOURCES
Demographic, Interests
GfK MRI Survey of the American Consumer®:
•• Random area probability sample
DESCRIPTION
GfK MRI’s National Study, the Survey of the American Consumer®, provides a
detailed view of the 226 million adult consumers in the US – their media
choices, detailed demographics, consumption of over 6,500 products in nearly
600 categories and 1600+ lifestyle and psychographic questions and
segmentations. GfK MRI attitudinal segments cover a variety of consumer
behavior and interests, including buying styles, food attitudes, health attitudes,
technical attitudes, cellular/mobile attitudes, vacation/travel attitudes, fashion
& style attitudes, and financial attitudes.
BEST USE CASES
•• Eliminates cell-phone only and internet sample limitations
•• Adults 18+ living in private households
•• 25,000+ respondents per year in the 48 contiguous states
Only one adult from each household is surveyed
•• Personal interview focused on media & demographics
•• Leave-behind “product booklet” with questions on: products, brands,
lifestyle, psychographics which is picked up by an interviewer later.
GEO AVAILABILITY
•• Targeting
United States
•• Media planning and buying
•• Consumer insights
DATA LOCATION
•• Customer acquisition and retention
Offline
•• Product development
•• Marketing mix strategy
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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15
IXI
VERTICAL
Family Wireless Plan Subscribers: Wireless brands who wish to target an
audience likely to be interested in a family wireless plan utilize IXI’s data to reach
users with the correct demographic composition, spending capacity and
propensity. Truly captures the 360 view of the likely consumer.
Finance, Auto, Travel, Small Business, Telecom
DESCRIPTION
IXI Services offers digital targeting solutions that enable marketers to better
deliver the right message to the desired target audience based on visitors’ likely
financial interests and profiles. IXI is the only data source based on direct (not
survey) measurement of 43% of U.S consumer invested assets. IXI helps
marketers reach audiences based on likely financial propensity and purchase
interests. Segments are based on investment behaviors, spending levels, other
financial characteristics and a range of product propensities like retail, travel,
auto, and more.
BEST USE CASES
Luxury Autos: High-end luxury auto brands looking for quality auto data,
leverage IXI to provide an audience segment that favors luxury cars (domestic
or European segments) AND the spending capacity to purchase. Favorable
direct response and brand campaign performance is derived by ensuring auto
interest is combined with spending capacity.
SOURCES
IXI Services collects anonymous U.S. consumer asset data received from more
than 95 financial services firms on a bi-yearly basis. The data gathered represents
almost half of all U.S. invested assets. In addition IXI receives credit data directly
from Equifax, FICO and survey data from top media insight companies monthly.
IXI’s data is collected offline and then brought online through a complex
infrastructure of partnerships and online data enablers that are able to link IXI
data to the eXelate cookies with the highest degree of integrity.
GEO AVAILABILITY
United States
DATA LOCATION
Offline
In-Market for Auto Lease: Derived from Equifax credit files, auto firms looking
to reach consumers with a lease set to expire with the next 6 months tap IXI’s
“In-Market for Auto Lease” segments. A truly unique product set that should
be added to auto intent campaigns.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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16
KANTAR SHOPCOM
VERTICAL
SOURCES
CPG
Kantar Shopcom retail data is collected from more than 25 retail verticals
(consumer electronics, consumer packaged goods, etc). Forms of payment
include cash, credit cards, debit cards, gift cards or check. Kantar Shopcom
holds the largest US database of retail category products covering $171 trillion in
retail consumption coverage, 16 billion transactions, 160+ million unique
consumers, and over 55 billion item-level transactions representing over 55
million SKUs from offline and online purchaes.
DESCRIPTION
Kantar Shopcom provides the largest set of retail category data, from grocery
store to department store to specialty to sporting goods to auto parts and
more. All of the Kantar Shopcom consumer sales data is captured directly at the
reatail point-of-sale (POS) from more than 25 Retail Verticals each with over
one billion in sales.
BEST USE CASES
GEO AVAILABILITY
United States
Targeting CPG buyers and families.
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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17
MASTERCARD ADVISORS
VERTICAL
SOURCES
Entertainment, Finance, Hotels, Auto, Retail, Travel, Telco, Cable, Services,
Credit Cards
MasterCard Data is collected from online & offline anonymized transactions and
associated with online populations through the use of proprietary analytics.
Standard segments are refreshed quarterly.
DESCRIPTION
GEO AVAILABILITY
MasterCard Audience segments are built from insights derived from billions of
anonymous transactions generated by hundreds of millions of payment cards.
United States
BEST USE CASES
DATA LOCATION
Leverage MasterCard Audiences to reach relevant consumers based on insights
from actual spend data.
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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18
NEUSTAR ADADVISOR
VERTICAL
SOURCES
Shopping, Auto, CPG, Financial, Travel, Demographic, Grocery, Dining,
Computers & Electronics, Home & Leisure
Sourced from 240+ offline data sources tied together with verified identity data
from a strategic partnership with the US telcos. AdAdvisor Audiences are built
using the Element One Segmentation system. Element One refreshes in real
time.
DESCRIPTION
AdAdvisor, a Neustar service, is a suite of data-driven audience targeting
solutions that start with verified, scalable offline data to provide portable,
cross-platform online targeting. AdAdvisor enables precise targeting by
unlocking thousands of behaviors, attributes and lifestyles in addition to zip
code, age, and gender and linking them to an AdAdvisor Element. Using
AdAdvisor, you can target prospects most predisposed to a brand, product, or
service.
GEO AVAILABILITY
United States
DATA LOCATION
Offline
BEST USE CASES
Brand and product level propensities, competitive conquesting, brand
awareness, and life stages.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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19
NIELSEN
PRIZM®
VERTICAL
SOURCES
Retail, Auto, Health, Energy, Travel, Entertainment, Political
(Off line, Refreshed Annually, No Geo Availability, Cookies Updated Regularly)
DESCRIPTION
Lifestyle segmentation system groups consumers into 66 segments that yields
rich and comprehensive consumer insights to help you reveal your customer’s
preferences.
BEST USE CASES
Propensity for Buying (Retail Outlet and Product Level), Propensity for
engaging in certain behaviors / attitudes / lifestyles.
PRIZM® classifies households into 66 segments within 14 social groups or 11
lifestage groups by using predictive demographics optimized around a wide
variety of consumer behavior, shopping, patterns, and media preferences.
Principal drivers are urbanicity and socioeconomic rank (a score using income,
education, occupation and home value). Household-level drivers are age,
income, kids/ no kids, and own/ rent.
AVAILABILITY
United States
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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NIELSEN
P$YCLE®
VERTICAL
SOURCES
Banking, Insurance, Investment, Brokerage
(Off line, Refreshed Annually, No Geo Availability, Cookies Updated Regularly)
DESCRIPTION
Household segmentation system that groups consumers into 58 segments
based on income producing assets and a wide variety of financial and
investment behavior.
P$YCLE® classifies households into 58 segments within 12 lifestage groups by
using predictive demographics optimized around financial product preferences.
Principal drivers are income, age, and income producing assets (IPA). Other
household-level drivers are home ownership, and children in the household.
AVAILABILITY
BEST USE CASES
United States
Propensity for having specific financial products/services, Propensity for using
specific channels (mobile, internet, branch).
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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21
NIELSEN
CONNEXIONS®
VERTICAL
SOURCES
Telco, Cable, Technology
(Off line, Refreshed Annually, No Geo Availability, Cookies Updated Regularly)
DESCRIPTION
Household segmentation system that groups consumers into 53 segments
based on voice, video and data consumption, as well as Nielsen
Technodoption™.
BEST USE CASES
ConneXions® classifies households into 53 segments within 10 lifestage groups
by using predictive demographics optimized around technology adoption (voice,
video, and internet). Principal drivers are income, age, and Technodoption™.
Household-level drivers are age, income, kids/ no kids, and own/ rent.
AVAILABILITY
United States
Propensity for using TV/Internet (wireless and VoIP)/ Cable/ Video-onDemand/ Phone (Local and Long distance landline, and mobile phone)
packages (Brand Level), Propensity for buying personal electronic devices,
Propensity for using social networks, Propensity for playing video games.
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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22
NIELSEN
INCOME PRODUCING ASSETS (IPA)
VERTICAL
SOURCES
High-End Retailers, Luxury Goods, Investment and Brokerage Services
(Off line, Refreshed Annually, No Geo Availability, Cookies Updated Regularly)
DESCRIPTION
Financial segments that evaluate a household’s Income Producing Assets (IPA)
and financial position. There are 10 segments categorized by dollar ranges
for IPA.
BEST USE CASES
Identifying where households fall on the financial spectrum of IPA.
Income Producing Assets (IPA) classifies all households in the U.S. into 10
different ranges, from less than $25K to over $2,000,000. Nielsen Income
Producing Assets (IPA) includes the value of checking accounts savings
products, money market accounts, CDs, investment products, retirement
accounts, and other asset classes that are relatively easy to liquidate, and does
not include the value of any real estate owned by the household.
AVAILABILITY
United States
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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NIELSEN
NET WORTH
VERTICAL
SOURCES
High-End Retailers, Luxury Goods, Investment and Brokerage Services
(Off line, Refreshed Annually, No Geo Availability, Cookies Updated Regularly)
DESCRIPTION
Financial segments that evaluate a household’s Net Worth and financial
position. There are 10 segments categorized by dollar ranges for Net Worth.
BEST USE CASES
Identifying where households fall on the financial spectrum of Net Worth.
Net Worth Profiles classifies all households in the U.S. into 10 different ranges,
from less than $25K to over $1,000,000. Net Worth Profiles measure assets
including: Income Producing Assets (IPA), fixed assets including the home, cash
value life insurance, collectibles, real estate, and other investments, and
measures liabilities including: mortgages, auto loans, boat loans, student loans,
home improvement loans, credit card balances, balances on lines of credit, and
any other personal loans.
AVAILABILITY
United States
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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NIELSEN
AUTO (JD POWER)
VERTICAL
SOURCES
Auto
(Off line, Refreshed Annually, No Geo Availability, Cookies Updated Regularly)
Blends sales data from J.D. Power and Nielsen’s PRIZM segmentation.
DESCRIPTION
AVAILABILITY
400 make and model-level purchase segments (For example: Large Premium
Car, BMW, 7 Series - 750Li).
United States
BEST USE CASES
DATA LOCATION
Propensity to buy a car based on category, make, or model.
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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NIELSEN
MOBILE
VERTICAL
SOURCES
Financial, Telco, Electronic Device OEMs
(Off line, Refreshed Annually, No Geo Availability, Cookies Updated Regularly)
Sourced from the Nielsen Mobile Insights survey and is compiled based on both
online and phone interviews of 75,000 respondents per quarter (~300,000
annual completes). The surveys are conducted in both English and Spanish
(4,000 phone surveys).
DESCRIPTION
Reach online audiences based on their mobile behaviors.
BEST USE CASES
Mobile Usage Behaviors, Carrier Switching Drivers, Desired Hardware, Desired
Operating System, Desired Mobile Carriers.
AVAILABILITY
United States
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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NIELSEN
SCARBOROUGH
VERTICAL
SOURCES
Airline, Cruise, Car Rental, Grocery, Philanthropy, Eco-Friendly, Hotel/Motel/
Casino, Retail Shopping, Restaurant, Media
(Off line, Refreshed Annually, No Geo Availability, Cookies Updated Regularly)
DESCRIPTION
AVAILABILITY
Reach online audiences based on their shopping habits and lifestyles.
United States
BEST USE CASES
DATA LOCATION
Retail Shopping, Restaurant Brands, Hotel/Motel Brands, Media Usage,
Insurance Providers, Banking Behaviors, Grocery Shopping, Household
Demographics, Eco-Friendly Activities, Travel Preferences, Lifestyle
Characteristics and Changes.
Offline
Sourced from the Nielsen Scarborough USA+ National Insights Study.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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NIELSEN UK
NIELSEN FMCG UK
VERTICAL
Nielsen HomeScan: A market-leading research panel where members record
their grocery purchasing using barcode scanners.
Retail, Consumer Goods
DESCRIPTION
Reach over 1,400 product-level buyers of fast-moving consumer goods at
category and brand level.
BEST USE CASES
Targeting existing customers of competitive brands, increasing awareness,
supporting traditional media spend, extending audience reach, supplementing
multi-channel promotional activity.
Nielsen NetView: Through metered measurement of high-quality, representative
panels of internet users, Nielsen NetView tracks usage across websites and
digital appplications. A fusion of NetView and HomeScan panelists provides the
core data from which eXelate data scientists build validated models to provide
accuracy and scale across an eXelate UK audience of millions.
AVAILABILITY
United Kingdom
DATA LOCATION
SOURCES
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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NIELSEN UK
NIELSEN RETAILER UK
VERTICAL
SOURCES
Retail, Consumer Goods
Nielsen HomeScan: A market-leading research panel where members record
their grocery purchasing using barcode scanners.
DESCRIPTION
Reach heavy shoppers at all UK supermarkets.
BEST USE CASES
Targeting existing customers or competitive brands, increasing awareness,
supporting traditional media spend, extending audience reach, supplementing
multi-channel promotional activity.
Nielsen NetView: Through metered measurement of high-quality, representative
panels of internet users, Nielsen NetView tracks usage across websites and
digital appplications. A fusion of NetView and HomeScan panelists provides the
core data from which eXelate data scientists build validated models to provide
accuracy and scale across an eXelate UK audience of millions.
AVAILABILITY
United Kingdom
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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NIELSEN UK
NIELSEN TV UK
VERTICAL
SOURCES
All Verticals
Nielsen NetView: Through metered measurement of high-quality, representative
panels of internet users, Nielsen NetView tracks usage across websites and
digital appplications. A fusion of NetView and the Broadcasters’ Audience
Research Board (BARB) TV panel provides the core data from which eXelate data
scientists build validated models to provide accuracy and scale across an eXelate
UK audience of millions.
DESCRIPTION
Target heavy, light total TV viewers and heavy viewers across key genres
including children’s, current affairs/documentaries, news, and sports.
BEST USE CASES
Increasing awareness, supporting TV media spend, efficiently extending
audience reach to light TV viewers, supplementing multi-channel promotional
activity.
AVAILABILITY
United Kingdom
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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SEMASIO
VERTICAL
Sports, Entertainment, Auto, Socio-demographics, Travel, Telecommunications,
Consumer Electronics, Fashion & Beauty, Household, Family & Parenting, Real
Estate
DESCRIPTION
Semasio has its own user profile database capturing 50 million unique users in
Germany. Semasio acquires anonymous information about the surfing behavior
of Internet users from different quality data providers (which user has seen
which URL at what point in time). Semasio enriches the user profiles for a
percentage of all users with demographic login data from eXelate (age, gender,
income, etc.). This data builds the basis for calculating Socio-Demographic,
Interest, Intent and Custom segments. Intent segments are retargeting users
that are in market for a certain product or category whereas Socio-Demographic
and Interest data are semantic.
For Branding campaigns: Semasio offers transparent quality reach in SocioDemographic segments as well as different types of Interest targets. As Semasio
is not categorizing data it is also possible to create custom branded segments,
for example, targeting users with a different motivation to media or users that
are in a different state of mind.
SOURCES
Semasio generates as much information about the user as possible by crawling
every site visited, making a semantic analysis of the content and saving up to 16
relevant keywords and phrases – no categorization of surfing behavior. On
average, Semasio collects 7,500 relevant keywords per user per month. All
Semasio segments are updated and pushed to partners daily.
GEO AVAILABILITY
Germany
BEST USE CASES
DATA LOCATION
For Response campaigns: Semasio data can be used for prospecting to find
semantic twins of existing customers/interested users that can be combined
with targeting users that are actually in market for a certain product or category
(Purchase Intent).
Online
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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SIRDATA
VERTICAL
•• (P)re-targeting
Shopping, Fashion, Sports, B2B, Travel & Transportation, Education, Home &
Garden, Entertainment, High Tech, Finance
•• Re-targeting
DESCRIPTION
•• The “Act-alike”
SirData is an online data provider that offers a fully automated, third party data
collection and profiling technology platform. Using advanced algorithm
technology, SirData collects anonymous data that identifies the intentions,
interests and behaviors of Web users. This targeted data is made available to
their partners (ad networks, advertisers, re-targeters, search re-targeters and
customers) to help optimize their displays. SirData’s primary goal is to
capitalize on the data collection of mid-range publishers that attract 10,000
through 400,000 monthly unique visitors. SirData collects from numerous
publishers receiving 5M unique visitors per day. Both advertisers and publishers
can benefit from the targeted and smart data collected.
•• The “Look-alike”
SOURCES
SirData collects anonymous data from mid-range publishers. Using tags the
scoring system allows SirData to track data and make key matches to anticipate
the actions and intentions of purchasing online. Comprehensive profiles are then
established using over 350 + data segments. The smart data/data segments are
refreshed on a daily basis offering the most accurate data possible.
GEO AVAILABILITY
France
BEST USE CASES
DATA LOCATION
SirData provides data that its advertising partners and clients can use to deliver
targeted messaging to the appropriate population, and create strategic
marketing and advertising campaigns across RTB platforms. There are over 350
categories of data segments that can be used for:
Online
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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TNS
VERTICAL
SOURCES
Full Service Restaurants, Quick Service Restaurants, Hotels, Auto, Television,
Payment Methods, CPG
Audiences sourced from TNS online surveys, panelists recruited via LightSpeed
Research, new panelists introduced quarterly and can be refreshed upon client
request.
DESCRIPTION
TNS has invested in over 10,000 online interviews across 13 categories to
identify consumers that are open to buying specific brands. The proprietary
research has been validated to be highly predictive and capable of delivering
strong campaign performance. These custom Brand Growth Targets are
modeled by eXelate for scale.
GEO AVAILABILITY
United States
DATA LOCATION
Online
BEST USE CASES
Find people who are open and willing to spend more on a specific brand or
category.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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TRANSUNION
VERTICAL
SOURCES
Finance, Auto, Retail
TransUnion audiences are sourced from offline anonymized, aggregated
consumer credit data. The audiences are refreshed quarterly and include users
from across the United States.
DESCRIPTION
TransUnion audiences are sourced from anonymized, aggregated consumer
credit data, delivering valuable credit behavior intelligence for your marketing
campaign. Built from TransUnion’s consumer database consisting of more
than 230 million U.S. records, aggregated credit data provides a summary levelview of credit profiles at a geographic (ZIP+4) level. TransUnion audiences
target the consumers most likely to have the financial ability to qualify and
respond
GEO AVAILABILITY
United States
DATA LOCATION
Offline
BEST USE CASES
Marketing campaigns related to financial services/credit, insurance, and luxury
retail and travel will find the TransUnion audiences valuable in identifying the
users who are most likely to have the financial ability to qualify and respond to
offers.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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V12 GROUP
VERTICAL
•• Finance: Mix of self-reported, inferred, and modeled information.
B2B, Finance, Auto, CPG, Travel, Demographic, Buyer, Lifestyle/Intender,
Political
•• Entertainment: Survey data and magazine compilation.
DESCRIPTION
V12 Group offers 1500 segments across 12 categories of offline data, with reach
of over 110MM users online. Because V12 matches at the individual level via
email and address, OCR verifications are 70%+ accurate on age and gender. V12
data is highly accurate and does not rent or rely on a cooperative. Because of
this, data is updated monthly.
SOURCES
•• Automotive: Self-reported via insurance, vehicle maintenance, driver statistics,
manufacturer’s warranty, title services.
•• PYCO Personality: A proprietary algorithm using 320 different data points to
assign a personality type.
•• B2B: Self-reported title, public profile recordings, trade show registration and
licensing/registration boards.
GEO AVAILABILITY
United States
V12 Group data is sourced from the below sources:
•• Demographics: Self-reported via multiple feeds and survey data.
•• Travel: Survey data, catalog, and magazine compilation.
DATA LOCATION
Offline
•• Lifestyles & Pursuits: Self-reported via multiple feeds and survey data.
•• Sports & Fitness: Survey data, catalog, and magazine compilation.
•• Buyers: Survey data, catalog, and magazine compilation.
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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INFOGROUP
POWERED BY WHOTOO
VERTICAL
Financial, Small Business, Employee Size, Revenue, Cross-Channel, IT
Professionals, C-Level, Functional Area, Industry, Gender, Age, Family
Composition, Housing, Interests, Propensity Models
advertisers to add a branding component to a direct marketing initiative,
increasing the likelihood of response and reinforcing the brand message. Crosschannel codes also allow marketers to deliver on the omni-channel promise – a
single brand voice, regardless of channel.
DESCRIPTION
SOURCES
B2B: Infogroup has created the most accurate, up-to-date database of over 23
million US businesses. Business information is linked to high quality
professional contact data to provide a comprehensive set of marketing targets.
Constantly updated and rigorously tested, verified, and validated, Infogroup’s
B2B marketing data is the most reliable in the marketplace.
Infogroup has compiled high-value data for the direct marketing industry for the
past four decades. Proprietary compilation, verification and quality processing
ensure the most reliable, accurate and comprehensive consumer and business
data available in the marketplace. Refreshed monthly, the precision and accuracy
required in direct marketing, combined with decades of experience enables
Infogroup to provide the highest quality online targeting data.
Consumer: Infogroup’s U.S. consumer data set is one of the industry’s premier
consumer direct marketing databases. With thousands of contributing sources,
Infogroup’s consumer sets the standard for quality, depth of information and
accuracy. Comprehensive demographic and lifestyle attributes, both at the
individual and household level, allow marketers to build targeting audiences
leveraging hundreds of attributes.
BEST USE CASES
Data sources include: telephone directories, voter files, public tax and RE
records, public utility information, individual-level transactional data, email
marketing files, online directories, public and state filings, annual reports,
business journals & periodicals, Internet research, NCOA, legal filings.
GEO AVAILABILITY
United States
The diversity and scale of the Infogroup data sets makes it ideal for use in
branding, lead generation and cross-channel campaigns. Macro level targeting
segments allow brand advertisers to achieve campaign scale while micro
segments are ideal for lead generation. Infogroup’s cross-channel codes allow
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
partners.exelate.com
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B2B TARGETS
POWERED BY WHOTOO
VERTICAL
Employee Size, Revenue, Cross-Channel, IT Professionals, C-Level, Functional
Area, Industry, Business Prof, Small Business Decision Makers, IT Decision
Makers
DESCRIPTION
Historically, some of the best marketing data available in the market has come
from smaller companies that have specialized in industry sectors or verticals.
These highly skilled marketing companies are the driving force behind B2B
Targets. Furthermore, participants in the B2B Targets solution are also active
direct marketing and B2B publishers, which make it ideal for use in crosschannel campaigns. Despite the fact that all targeting remains anonymous,
cross-channel targeting codes enable advertisers to select audience universes
that correspond to those provided by their direct marketing partners.
BEST USE CASES
B2B Targets is the industry’s first cross-channel data source for display and
direct marketing. By utilizing B2B Targets cross-channel targeting codes, B2B
advertisers can easily deploy email, direct mail and display campaigns to the
same audience. Cross-channel targeting codes identify online users that
correspond to marketing files of some of the top B2B email marketing files.
Example: An advertiser is using an email marketing vendor to target decision
makers at mid-market companies. The email targeting criteria results in 2M
targets that will be receiving an email offer.
Using B2B Targets cross-channel codes, the advertiser can build a corresponding
audience that matches the end users who are receiving the email offer.
SOURCES
With hundreds of marketing segments to choose from, B2B Targets has all you
need for your online targeting. The B2B offering is comprised of high-value
audience targets across a variety of segments including:
•• Company: Employee size, revenue size and ownership characteristics (ex.
minority owned, private vs. public, etc.). SIC and NAICS industry
categorizations.
•• Professional: Area of responsibility and domain expertise. Business or
equivalent organizational seniority. IT, Financial and business decision makers.
•• Cross-channel: Online users that are also members of premier email and postal
mailing lists.
•• Sources include: online registrations, trade publications, event organizers,
online newsletters, company financials, email marketing files, publisher’s
co-ops, business registries, offline and online publishers, and directory
assistance.
GEO AVAILABILITY
United States
DATA LOCATION
Offline
Smart data. Smart technology. Smarter marketing outcomes.
ADDRESS
Global Headquarters
7 West 22nd Street, 9th Floor
New York, NY 10010
CONTACT US
+1 646 380 4400
[email protected]
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