Download press release - Garage Italia Customs

Paris, 22nd April 2016
GARAGE ITALIA CUSTOMS
AN ICY WRAPPING TO SAVE THE PLANET
On the eve of the Visa Paris ePrix event and in the occasion of the 46th Earth Day, Garage
Italia Customs revealed the livery of the single-seat Formula E. The car will be the focus of
tomorrow’s charity auction for the fundraising against climate change.
The project was commissioned to Garage Italia Customs by Julius Baer and TAG Heuer, with
the intent of making a model with a strong visual impact which would attract the interest of
public opinion regarding the effects of global warming.
The creative hub funded by Lapo Elkann and specialised in tailor-made personalisation has
hence graphically elaborated a special texture. It is inspired by the natural element which is most
threatened by the on-going increase of temperatures: the iceberg.
The new livery was then printed on an adhesive film and applied onto the bodywork of this
single-seater using the wrapping technique.
“We cannot deny it, the Earth is warming up and we are partly responsible for it. Global climate
change is putting a strain on the environment and the only way to reverse this process is to act
more responsibly for the planet. This can be done by focusing on renewable energy sources,
opting for alternative mobility and going electric. The photorealistic livery I’ve created with
Garage Italia Customs turns the ‘ready-for-auction’ Formula E car into an iceberg to symbolise
the upcoming danger that could disrupt our lives and that has to be faced and resolved. This car
represents our conceptual prototype of the car of the future, where the creativity and unique
style of Garage Italia Customs are blended with performance and zero emission standards, for
a safer and cleaner world.” – Lapo Elkann
The proceeds of the auction will be donated to the Prince Albert II of Monaco Foundation,
which has been actively involved in creating initiatives for sustainable development on a global
scale since 2006.
April 22nd is also the anniversary of the start of the movement for the protection of the planet
in 1970. Today it involves over 1 billion people all over the world. The aim of 2016 is to succeed
in planting 7,8 billion trees by 2020.
THE GARAGE
The main aim of Garage Italia Customs is to place its clients and their creative requirements back “in
the spotlight”, in a world that has been more and more standardised and where number prevails
over subjectivity.
Just as a tailor-made outfit follows the lines of the body harmoniously, Garage Italia Customs aims at
making any vehicle unique, be it a car, a motorbike, a plane, a helicopter or a yacht. It re-elaborates
the clients’ very wishes with a tailor-made service that involves the study of detail, balance of the
components and research of materials.
The équipe working at Garage Italia Customs is made up of the team that created the Tailor Made
service for Ferrari and the best technicians specialised in the automotive sector, specifically in the
field of wrapping, painting and upholstery of interiors. They are the “Maestros”, as Lapo Elkann
Press contacts
Roberto Corona +39 335.5267246
Matteo Boccolini + 39 333.8594156
[email protected]
Paris, 22nd April 2016
GARAGE ITALIA CUSTOMS
AN ICY WRAPPING TO SAVE THE PLANET
himself defines them, and their unique skills are of absolute excellence in this work. The “Maestros”
are backed up by the Style Centre, which is the pulsating heart of all the activities. It is a meeting place
for the design team, where the ideas and dreams of clients intersect with the aesthetic taste of the
experts of the Garage.
Here, the abstract concepts are elaborated into digital images by use of the most modern
technologies. The clients are guided in the choice of the right chromatic combinations and the most
refined materials; their taste and needs are respected. While waiting to move to Piazzale Accursio in
Summer 2016, the Garage Italia Customs operative headquarters are located at 1 Alfredo Pizzoni
street, Milan.
www.garageitaliacustoms.com
www.facebook.com/garageitaliacustoms
www.twitter.com/GarageItaliaC
www.instagram.com/garageitaliacustoms
www.youtube.com/garageitaliacustoms
Press contacts
Roberto Corona +39 335.5267246
Matteo Boccolini + 39 333.8594156
[email protected]