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EUROPEAN NEWSPAPER CONSULTING ML Group ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING ENC • ENC has since 2007 worked with newspapers, TV and Radio. To papers we have developed products and sales programs that enable papers to create new business models an new revenue streams. • The event auction program is developed for newspappers. • More than 80 newspapers in Sweden, Denmark, Norway, Finland, UK, Australia, South Africa and New Zeeland have staged auction with ENC ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING WHAT IS IT ABOUT? Auction financed sale intending to: 1. Attract new advertisers 2. Reviving passive advertisers 3. Increase the revenues from existing advertisers ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING WHAT IS IT ABOUT? Local: The net auction is an auction website, launched in the advertiser’s market area and to the to the entire readership. Brand-new products: The net auction only promotes brandnew branded products from local companies. We do not accept used products and do not allow individuals to advertise. The net auction: The actual auction takes place on the internet. But the launch occurs in a variety of media, including an auction catalogue that distributes together with the newspaper. The catalogue is also displayed at other venues. ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING WHAT IS IT ABOUT? The advertisers delivers the agreed products or services and gets advertising space in return The winning bidders pays directly to the newspaper and collect the product or service at the advertiser The advertiser gets advertising space corresponding to the retail value of the product or service when it is sold in the auction If the product or service did not sell the advertiser do not get any advertising space The reserve price is 50 or 70% of the retail value ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING WHAT IS IT ABOUT? Product: MacBook €* 1 000 Retail price: Winning bid: Advertising credit: Newspaper revenue: €* 800 €* 1 000 €* 800 * VAT incuded Objekt 87 MacBook Air When the product or service is sold the advertiser have 90 days to use the advertising space. Existing advertisers have to use the advertising space in existing contracts before using the extra advertising space. So, if they have advertised for € 9 000 the same period the year before they have to advertise for € 9 000 + the advertising credit from the auction. ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING Step 1 - Sales ENC Markus Nilsson [email protected] EUROPEAN NEWSPAPER CONSULTING Step 2 – Production & Support ENC Markus Nilsson [email protected] EUROPEAN NEWSPAPER CONSULTING Step 3 - Marketing Print Digitalt ENC Markus Nilsson [email protected] EUROPEAN NEWSPAPER CONSULTING Step 4 – LIVE Auction ENC Markus Nilsson [email protected] EUROPEAN NEWSPAPER CONSULTING Step 5 – Advertising Credit ENC Markus Nilsson [email protected] EUROPEAN NEWSPAPER CONSULTING BENEFITS FOR THE ADVERTISER The auction where the advertiser have everything to win and nothing to loose The benefit to be part of an attended, local event Get benefits from a powerful marketing campaign, e.g the catalogue Daily promotion of the advertiser’s products Increased advertising space corresponding to the items retail price, though the purchase price is lower More individuals in the store during and after the auction Ability to follow-up to interested consumers after the auction A new channel to the advertiser's customers ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING BENEFITS FOR THE READER/VISITOR A fantastic opportunity to buy new products and attractive services at affordable prices Fun and exciting Great products and services through a reliable source After the auction; the bidders can choose to get continuous information and offers from the advertisers (49%) ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING BENEFITS FOR THE NEWSPAPER Immediate revenue New advertisers Convert new advertisers to the long-term relationships Reviving old, passive relationships Database of bidders for future marketing Increased market shares/competitive position ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING PAYMENT SOLUTION ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING PAYMENT SOLUTION Credit Card - VISA, Mastercard, Dancard Direct Payment by Bank Invoicing ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING CASE Slåtilnu.dk JyllandsPosten JP samarbetar med PayEx som exklusiv betalningsleverantör Slåtilnu.dk - Auction Site ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING CASE Integration ENC Integrated PayEx payment solution Dancard High professional & flexibility support by Payex High stability system ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING CASE Auction with PayEx Since six month back have these papers integrated PayEx. JyllandsPosten / Politiken – slåtilnu.dk Agderposten – brabud.no RetroFM – retroklippet.se Mediehuset i Tromsø – byauktionen.no More to come… Skånemedia ettbrabud.se – Värmlandsfolkblad vfklippet.se Nordjyske Medier – bydind.nu Norrtelje Tidning – ntfynd.se etc.. ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected] EUROPEAN NEWSPAPER CONSULTING Contact ENC Markus Markus Nilsson MD Mobile - +46 703 098051 Skype – markus_nilsson_enc www.linkedin.com/com/in/markusn Limhansvägen 110 SE-216 13 Limhamn Thanks for your attention! ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]