Download The net auction

EUROPEAN NEWSPAPER CONSULTING
ML Group
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
ENC
•
ENC has since 2007 worked with newspapers, TV and Radio.
To papers we have developed products and sales programs that
enable papers to create new business models an new revenue
streams.
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The event auction program is developed for newspappers.
•
More than 80 newspapers in Sweden, Denmark, Norway,
Finland, UK, Australia, South Africa and New Zeeland have
staged auction with ENC
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
WHAT IS IT ABOUT?
Auction financed sale intending
to:
1. Attract new advertisers
2. Reviving passive advertisers
3. Increase the revenues from existing advertisers
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
WHAT IS IT ABOUT?
Local: The net auction is an auction website, launched in the
advertiser’s market area and to the to the entire readership.
Brand-new products: The net auction only promotes brandnew branded products from local companies. We do not accept
used products and do not allow individuals to advertise.
The net auction: The actual auction takes place on the internet.
But the launch occurs in a variety of media, including an auction
catalogue that distributes together with the newspaper. The
catalogue is also displayed at other venues.
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
WHAT IS IT ABOUT?
 The advertisers delivers the agreed products or services and
gets advertising space in return
 The winning bidders pays directly to the newspaper and collect
the product or service at the advertiser
 The advertiser gets advertising space corresponding to the retail
value of the product or service when it is sold in the auction
 If the product or service did not sell the advertiser do not get any
advertising space
 The reserve price is 50 or 70% of the retail value
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
WHAT IS IT ABOUT?
Product: MacBook
€* 1 000
Retail price:
Winning bid:
Advertising credit:
Newspaper revenue:
€* 800
€* 1 000
€* 800
* VAT incuded
Objekt 87 MacBook Air
When the product or service is sold the advertiser have 90 days to
use the advertising space.
Existing advertisers have to use the advertising space in existing
contracts before using the extra advertising space. So, if they have
advertised for € 9 000 the same period the year before they have to
advertise for € 9 000 + the advertising credit from the auction.
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
Step 1 - Sales
ENC Markus Nilsson [email protected]
EUROPEAN NEWSPAPER CONSULTING
Step 2 – Production & Support
ENC Markus Nilsson [email protected]
EUROPEAN NEWSPAPER CONSULTING
Step 3 - Marketing
Print
Digitalt
ENC Markus Nilsson [email protected]
EUROPEAN NEWSPAPER CONSULTING
Step 4 – LIVE Auction
ENC Markus Nilsson [email protected]
EUROPEAN NEWSPAPER CONSULTING
Step 5 – Advertising Credit
ENC Markus Nilsson [email protected]
EUROPEAN NEWSPAPER CONSULTING
BENEFITS FOR THE ADVERTISER
 The auction where the advertiser have everything to win and
nothing to loose
 The benefit to be part of an attended, local event
 Get benefits from a powerful marketing campaign, e.g the catalogue
 Daily promotion of the advertiser’s products
 Increased advertising space corresponding to the items retail price,
though the purchase price is lower
 More individuals in the store during and after the auction
 Ability to follow-up to interested consumers after the auction
 A new channel to the advertiser's customers
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
BENEFITS FOR THE READER/VISITOR
 A fantastic opportunity to buy new products and attractive
services at affordable prices
 Fun and exciting
 Great products and services through a reliable source
 After the auction; the bidders can choose to get continuous
information and offers from the advertisers (49%)
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
BENEFITS FOR THE NEWSPAPER
 Immediate revenue
 New advertisers
 Convert new advertisers to the long-term relationships
 Reviving old, passive relationships
 Database of bidders for future marketing
 Increased market shares/competitive position
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
PAYMENT SOLUTION
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
PAYMENT SOLUTION
 Credit Card - VISA, Mastercard, Dancard
 Direct Payment by Bank
 Invoicing
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
CASE Slåtilnu.dk
 JyllandsPosten
 JP samarbetar med PayEx som exklusiv betalningsleverantör
 Slåtilnu.dk - Auction Site
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
CASE Integration
 ENC Integrated PayEx payment solution
 Dancard
 High professional & flexibility support by Payex
 High stability system
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
CASE Auction with PayEx
 Since six month back have these papers integrated PayEx.
 JyllandsPosten / Politiken – slåtilnu.dk
 Agderposten – brabud.no
 RetroFM – retroklippet.se
 Mediehuset i Tromsø – byauktionen.no
 More to come…
Skånemedia ettbrabud.se – Värmlandsfolkblad vfklippet.se
Nordjyske Medier – bydind.nu Norrtelje Tidning – ntfynd.se etc..
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]
EUROPEAN NEWSPAPER CONSULTING
Contact ENC Markus
Markus Nilsson MD
Mobile - +46 703 098051
Skype – markus_nilsson_enc
www.linkedin.com/com/in/markusn
Limhansvägen 110
SE-216 13 Limhamn
Thanks for your attention!
ENC / Limhamnsvägen 110, 216 13 MALMÖ / MARKUS NILSSON / [email protected]