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Singapore Financial Cluster COURSE: MICROECONOMICS OF COMPETITIVENESS ANASTASSIYA TORGOVYKH RACHEL WEINBLUM ROBIN ALEXANDER MÜLLER MORITZ MAIER JANUARY 2013 TABLE OF CONTENTS COMPETITIVENESS OF SINGAPORE 3 ECONOMIC GROWTH 3 POPULATION, LABOR FORCE AND FACTOR PRODUCTIVITY 3 GLOBAL COMPETITIVENESS 4 CLUSTER COMPOSITION (ECONOMY / MIX OF ECONOMIC ACTIVITY) 6 MACROECONOMIC, POLITICAL, LEGAL AND SOCIAL CONTEXT 8 NATIONAL DIAMOND 10 FINANCIAL SERVICES 12 HISTORICAL EVOLUTION 12 DESCRIPTION OF THE DIFFERENT SERVICES 14 THE PRIVATE BANKING CLUSTER IN SINGAPORE 17 RISE OF THE PRIVATE WEALTH MANAGEMENT INDUSTRY IN ASIA 17 SINGAPORE, A WEALTH MANAGEMENT POWERHOUSE 18 INVESTMENT FRIENDLY JURISDICTION 19 MONETARY AUTHORITY OF SINGAPORE 19 FAVORABLE TAX REGIME 20 SINGAPORE’S BANKING SECRECY AND CONFIDENTIALITY 21 CONCLUSION 22 STRATEGIC ISSUES AND RECOMMENDATIONS 22 PRIVATE BANKING IN SINGAPORE COMPARED TO SWITZERLAND 23 ABBREVIATIONS 29 REFERENCES 30 FIGURES 32 -2- COMPETITIVENESS OF SINGAPORE ECONOMIC GROWTH The figures of the Global Competitive Report of 2012-13 (World Economic Forum, 2012) show that Singapore’s GNI (PPP) per capita outperformed the average level of advanced economies since 1994 (Figure 1). In 2011, Singapore had a GNI per capita of $59,380 and an annual economic growth rate of 4.9%, whereas the United States saw its economy growing by only 1.7% and experienced a GNI per capita of $48,82 1 . Given that Singapore is a small island-state, it owns very little natural resources; therefore, all the economic wealth generated in the last forty years since its independence, is created and not simply inherited. Figure 1: GNI (PPP) per Capita, 1990–2011, Source: Global Competitiveness Report 2012-2013 POPULATION, LABOR FORCE AND FACTOR PRODUCTIVITY According to the official figures of the national statistic authority2 Singapore’s population counted 5.3 million people in 2011. The labor force participation rate of the population, aged 15 and above is 66.1% with an annual growth in labor productivity of 1%. Seventy per cent of the workforce is employed in the service sector whereas 1 World Bank data indicators: http://data.worldbank.org/indicator/NY.GNP.PCAP.PP.CD/countries?page=6 2 Department of Statistics Singapore: http://www.singstat.gov.sg/ -3- the remaining 30% percent work in manufacturing, construction and other industries. Since 2001, unemployment never exceeded the rate of 3.6%; the average unemployment rate amounts for 2.0% (2011). As it is the trend in other developed economies, the country faces a low fertility rate of 1.2 children per female and consequently suffers from an ageing society. The country’s population shows a literacy rate of 96.1% and more than half of the population posses’ secondary or higher education qualifications. GLOBAL COMPETITIVENESS Figure 2: The global Competitiveness Report, Source: Global Competitiveness Report 2012-2013 Figure 3: Pillars of Global Competitiveness, Source: Global Competitiveness Report 2012-2013 According the global competitiveness report of 2012-2013 (World Economic Forum, 2012) Singapore is rated the second most competitive country in the world, behind Switzerland and followed by Finland and Sweden. The -4- ranking of the global competitiveness index (GCI) is based on 12 pillars, which are bundled in the following three categories: basic requirements, efficiency enhancers and innovation factors (see Figure 2). Singapore’s high ranking is a result of an outstanding performance throughout the three categories of the index. For instance, the country’s public and private institutions as well as the efficiency of its goods and labor markets are ranked best on a global level. Another factor that makes Singapore very competitive is its world-class infrastructure, with excellent roads, ports, and air transport facilities. The sophisticated overall performance of Singapore classifies the country’s economy as innovation driven (see Figure 3). Figure 4: Global Competitiveness and GDP per Person in 2012, Source: World economic Forum Nevertheless Singapore has a lower expected GDP per person forecast for 2012 than Norway, Luxembourg and Sweden, it outperforms those countries with its Global Competitiveness Index score. This illustrates that Singapore has successfully passed the phase of an emerging economy and now competes with developed economies, such as the United States and Germany (see Figure 4). In order to maintain its competitiveness in the next 10 years, the Economic Strategy Committee of Singapore has defined the following three priorities: Strengthen innovative driven economy further, upgrade the capacity of the skilled workers and industries and enable Singapore to become a global city (Economic Strategies Committee, 2010). -5- CLUSTER COMPOSITION (ECONOMY / MIX OF ECONOMIC ACTIVITY) According the Economic Development Board (EDB) 3 , the 1960’s mark the starting point of Singapore’s industrialization process. At that time, the Singaporean government invested heavily in creating an environment for industrial development. The main industries were consisted of factories producing garment, textiles and wood products. From the 1970s’s on, the government has promoted more capital and technology-intensive projects from companies such Shell Eastern Petroleum and the National Iron and Steel Mills. Along with the development of export-oriented industries a solid manufacturing base has emerged. More and more factories were built, capital was invested increasingly in skilled manpower and industries were diversified. Eventually during the 1980’s, the government adopted a high-wage policy to accelerate the move away from labor-intensive industries to high-technology industries. During the 1990s the service industry started to flourish along with companies intensifying their use of technology. The government shifted its focus from basic manufacturing to strengthen the new key industries such as chemicals, electronics and engineering, namely the development of biomedical sciences. This enabled Singapore to become a host for businesses in higher value-added activities. It became not only a hub of skilled manpower but as well gained attractiveness for foreign direct investors (Seetoh et al., 2008). At the turn of the century, Singapore’s economy could be classified as an innovation driven economy. In 2006, the government has invested more than $13 billion in R&D. Singapore has created a strong network of public and private sector R&D centers in order to enhance and commercialize new technologies and processes to companies.4 According to the Ministry of Trade and Industry of Singapore (2011), goods producing industries make up 26.6% of the overall economic structure, services producing industries amount for 69% and ownership of dwellings for 4.4%. For the whole of 2011, the economy grew by 4.9 per cent. The sectorial breakdown of the goods and service producing industries shows that the manufacturing sector grew 7.6%, the construction sector 2.6 % and the wholesale and retail trade sector posted a marginal gain of only 1.1%. The accommodation and food services as well as other services industries grew by 5.8 per cent and 6.7 per cent respectively (see Figure 5). 3 EDB website: http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/our-history. EDB website: http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/ourhistory/1960s.html. 4 -6- Figure 5: GDP and Sectorial Growth Rates Source: Economic Survey of Singapore (2011) In sum, all the previous listed sectors contributed to the country’s economic growth (see Figure 6). However, manufacturing, with 2.0 percentage-points, was the largest contributor to the overall real GDP growth, followed by finance and insurance with a 1.1 percentage-points contribution. Accommodation and food, construction and information and communication represent the smallest share (0.1 percentage-points each) of the overall GDP growth. Figure 6: Percentage-Point Contribution to Growth in real GDP Source: Economic Survey of Singapore (2011) Investment commitments continued growing in 2011 despite a volatile economic environment. In total manufacturing and services sectors attracted $13.7 billion in fixed asset investments (FAI). According to the Economic Survey of Singapore (Ministry of Trade and Industry Republic of Singapore, 2011), the biomedical manufacturing constitute the biggest and most promising cluster in the manufacturing sector, followed by the precision engineering and the transport engineering cluster. -7- MACROECONOMIC, POLITICAL, LEGAL AND SOCIAL CONTEXT On Aug 9, 1965, Tunku Abdul Rahman, the Prime Minister of Malaysia issued a proclamation that Singapore would cease to be a part of Malaysia and would become independent. Lee Kuan Yew was the first Prime Minister of Singapore and kept the office for three decades. Lee played an important role in the transition of Singapore from an underdeveloped country to a first world economy. During 1959-1990, he and his administration raised the standard of living and transformed the Singaporean economy from a factor-driven to an innovation-driven economy. Shortly after the independence, Prime Minister Lee Kuan Yew has implemented a large public housing program, created strategies to improve the economic infrastructure and focused on building a strong national identity in order to minimize the potential for racial outbursts and create national unity. 5 Singapore has evolved from a low-income country with a GNI per capita of less than US$320 to a developed high-income country with a GNI per capita of $59,380, within only forty years since its independence. 6 Today’s Prime Minster is Lee Hsien Loong, Lee Kuan Yew’s son and was elected in 2004, succeeding Goh Chok Tong who was Prime Minister between 1990-2004. According to Tan (2008), the People’s Action Party (PAP), which dominates the Singaporean parliament since the general election in 1963, has used meritocracy as the main ideological tool for justifying an authoritarian and restrictive government style. Even though some concessions to a more consultative style of government were made in the past, a wholesale change is yet unthinkable (The Economist, 2012). The domestic political agenda is increasingly framed by deepening the integration to the Association of Southeast Asian Nations ASEAN, which aims to strengthen regional economic and political ties. Another important role has the Economic Strategies Committee ESC, which was established by the Prime Minister Lee Hsien Loong in 2009. Its main task is to develop long-term and sustainable economic strategies. The ESC report of 2010, which contains the main economic strategy for the next 10 year, points out three key priorities. First to invest and attract high skilled people, second to strive for an innovative economy and third to create a distinctive 5 EDB website: http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/ourhistory/1960s.html 6 World Bank data indicators: http://data.worldbank.org/indicator/NY.GNP.PCAP.PP.CD/countries?page=6 -8- global city. Further the report recommends seven key strategies to achieve the goals for 2020, which consist of creating an Asia hub for manufacturing and services, upholding a smart energy economy, endearing home, growing through skills and innovation, enhancing land productivity and generating innovation as well as divers corporate ecosystems (see Figure 7). Figure 7: Key Strategies Source: Report Of The Economic Commitee (2010) Singapore’s rise in prosperity over the past two decades has not been shared equally across its citizens. Figures of the CIA World Factbook7 show that inequality measured by the Gini Coefficient has risen consistently since the mid 1980’s. Even though it remains near the level of the US it is still much higher than the average level of the European Union. Singapore’s population consists of 76.8% Chinese, 13.9% Malay, 7.9% Indian and 1.4% other. The ethnic heterogeneity of the Singaporean population and increasing immigration play a major role in public policy making. In particular, the increase in low-skilled migrant labor caused widespread concern about the growing pressure on public services and housing. However, as the average level of unemployment remains low, the Singaporean economy heavily depends on migrant labor (Wong et al., 2010). The racial riots of 1950s and 1960s highlighted how ethnical and communal tensions could easily erupt into violence. Since this incident, the Singaporean government focuses on promoting cultural diversity and social 7 CIA World Factbook: https://www.cia.gov/library/publications/the-world-factbook/geos/sn.html -9- cohesion. The three core principles of meritocracy, secularism and multiculturalism form the basis for organizing the Singaporean society and political system. The government also makes use of constitutional and legal provisions in order to guarantee social harmony and equal rights (Oswin, 2012). NATIONAL DIAMOND According to Porter (1990), differences in national values, culture, economic structures, institutions, and histories all contribute to the competitive success of countries. In the case of Singapore, the ASEAN Competitiveness Report 2010 (Wong, 2011) states that the country is highly competitive across microeconomic and macroeconomic competitive categories. In terms of its national business environment (microeconomic competitiveness) it is ranked among the best. In order to evaluate the determinants of Singapore’s national business environment we will look at Porter’s (1990) Diamond model of competitive advantage. It consists of four main attributes that shape the national business environment, which are factor inputs conditions, context for strategy and rivalry, demand conditions and related and supporting industries. The report (Wong, 2011) illustrates that the two categories, input conditions and context for strategy and rivalry constitute the primary sources for Singapore’s microeconomic competitive advantage. In fact the country’s efficient labor market, low rigidity of employment and salaries, which are tied to productivity are the reason for good factor inputs conditions. Additionally, the sophisticated administrative and logistical infrastructures play an important role in Singapore’s level of attractiveness. With an expansive base of leading global logistics players, world-class infrastructure and excellent global connectivity, Singapore is the preferred logistics and supply chain management hub for leading manufacturers across industries, such as LVMH, Novartis, Panasonic, and Siemens Medical Instruments. 8 8 http://www.edb.gov.sg/content/edb/en/industries/industries/logistics-and-supply-chainmanagement.html - 10 - Figure 8: Strengths and Weaknesses of the Singaporean Business Environment In the context for firm strategy and rivalry, the Doing Business report (World Bank, 2013) outlined the following strengths: Singapore offers an attractive tax incentive regime, a friendly regulatory environment for FDI, strong investor protection and enforcement of intellectual property rights, low burden of government regulations and efficient customs procedures. Further, the report (World Bank, 2013) states that the time needed to start a business is very short and takes only 3 days, costs 0.6% of income per capita and requires paid-in minimum capital of 0.0% of income per capita. Nevertheless, Singapore business environment also entails some weaknesses such as, low intensity of local competition and market distortion due to state owned enterprises. Given that Singapore’s domestic demand is relatively small, firms should target international, rather than domestic markets (World Bank, 2013). The export market measured as a percentage of GDP can serve as a - 11 - proxy for the relative importance of international demand (Moon et al., 1998). Singapore’s exports of goods and services accounted for 209% of GDP in 20129, which indicates the existence of an important and sophisticated international demand. In regard to the related and supporting industries the government encourages collaborative projects between private sector firms and public research institutions to enhance selected cluster development and overcome the small economy disadvantage (Kuchiki, 2010). FINANCIAL SERVICES HISTORICAL EVOLUTION Over the last few decades Singapore achieved an impressive success in changing a young developing nation into one of the most prosperous economies globally. Among many individual factors that played a role in changing the nation, Singapore always had the willingness to constantly review its position in an international perspective. Singapore has been able to take action and implement change in response to global challenges. The Singapore financial sector has gone a long way of developing and providing fair competition to foreign institutions. The starting point of the financial sector was in 1958, when ABN Amro settled their first operations in Singapore. At this time, most of the banking activities were concentrated in European and Chinese communities. The majority of the available resources were used for financing trade, building infrastructure, and fund construction projects. The demand of trans-shipment in trade during the 1960s nurtured the financial industry in Singapore. In the l970s, the boom of the Euro-Dollar market and the trend of international capital flow in Asia boosted activities, mainly in Singapore and Hong Kong. Singapore adopted a two-pronged strategy with regards to its financial sector (Montes 1999). First, the administration had the aim to support growing industries, like the financial cluster. Secondly, the financial sector itself wanted to become a key industry in line with the government’s effort to promote manufacturing and shipping industries. Since 1968, the Singapore government has provided incentives and preferential tax treatments for the development of the Asian Currency Units (ACU) (Tan 2002) in order to cultivate an Asian Dollar Market (ADM). This supported Singapore to develop as a financial center. 9 World Bank indicators: http://data.worldbank.org/indicator/NE.EXP.GNFS.ZS/countries - 12 - Since the 1970s Singapore fulfilled this purpose within setting up attractive conditions for investors with introducing all needed funds into building its manufacturing base. Since the 1980s, Singapore competed with other cities in developed countries to attract in the world’s biggest multinational corporations and organizations. The financial service sector started contributing significantly to the GDP. Technologies and human resources were insufficiently developed on this time and the allocation of resources embodied a high risk within developing of financial sector. After a few decades, the financial service sector had developed significantly. Singapore’s financial sector and banking provide basic offers with a sophisticated, technology and innovation driven service. The growth of financial service sector was interrelated with the growth of Asian Currency Unit, the Asian Dollar Bond market and the Singapore Dollar Corporate Bond market. In late 90's, Singapore has a status of a robust city with a significant financial center. Ng (1998) noted that with the trend of growing globalization between the 1980s and the 1990s, the establishment of Singapore as an international financial center had increasing effect towards centralization. This view is also echoed by other authors (Poon 2003 and Schenk 2002) whereby the global fincial revolution of the finance industry had led towards the trend of concentration to a few large financial centers, complemented by smaller centers with specialized focuses. Given the favorable business enviroment, Singapore was the natural choice for the influx of multinational corporations’ operational headquarters in the 1990s. Singapore’s success was owed to its status as a regional financial center for the whole South East Asian region. In 1997, the Asian financial crisis hit the region and their economies like Indonesia, Philippines and Thailand. Singapore and was not spared from the effects of the crisis. However, due to it robust financial systems as well as prudent fiscal and monetary policies, guarded longlasting damages. Followed by the global financial crisis was the boom and bust of the dot com era, when equity valuations for ITlinked companies skyrocketed and then plummeted when investors realized the optimistic expectations on such firms were mostly empty dreams. Tragedy struck on September 11 in 2001, which led to another financial turmoil for businesses all over the world. The onslaught of the Severe Acute Respiratory Syndrome (SARS) took its toll to the Asian financial markets, affecting airlines, tourism, retail, and trade. Despite the turbulent environment, the financial industry in - 13 - Singapore had weathered through the difficult times. In 2005, Singapore’s banking system is among the strongest in the world. The banking sector is engaged in a wide range of financial services including traditional lending and deposit-taking functions as well as corporate and investment banking activities. As for March 2005, there were 110 commercial banks, 47 merchant banks and 3 financial companies in the financial sector, with the total assets of commercial banks standing at S$413 billion. 6 banks have been awarded and qualify for full bank licenses. Nowadays, Singapore offers several advantages including a sound financial infrastructure, an excellent communications network, a stable government and a favorable strategic geographical location.. Singapore is now home to over 600 financial institutions, ranging from banks to insurance companies to fund managers. A growing number of international financial institutions have also chosen to base their operational headquarters in Singapore. Assets under Management have grown to a total asset size of more than US$1 trillion. The Asian Dollar Market has been critical to Singapore’s role in financing regional growth. Banks in Singapore draw in non-SGD deposits globally, and deploy these funds to serve the financing and treasury needs of individuals, corporates and institutions in Singapore and beyond. DESCRIPTION OF THE DIFFERENT SERVICES Despite its small domestic market, Singapore’s economy is heavily engaged in the global marketplace. The Heritage Foundation’s Index of Economic Freedom ( ) ranks it as the world’s second most open economy. Additionally, it is one of the most stable economies, with no foreign debt, high government revenue and a consistently positive household surplus. Singapore has no natural resources and a very small land area. The economy is driven by (a) exports in electronics manufacturing and machinery, (b) financial services, (c) tourism, (d) the world’s largest cargo seaport. It is important to highlight Singapore’s financial services industry. Its business-supportive environment and political stability has attracted many multi-national banking and investment firms. In the process, the knowledge, technology and skills that multi national corporations MNCs bring are transferred into the domestic market. One - 14 - can assume that every major bank and investment firm from the US or Europe operating in Asia would be headquartered in Singapore or Hong Kong, the main rival. Figure 9: Singapore GDP development by Industry Financial market infrastructures FMI are facilitating the clearing, settling, or recording of payments, securities, derivatives or other financial transactions are key components of the financial system, and play a critical role in fostering financial stability. If FMIs are not properly managed, they can pose significant risks to the financial system and be a potential source of contagion. The Monetary Authority of Singapore is supervisor of FMIs in Singapore. - 15 - Financial Structure in Singapore Monetary authority Monetary Authority of (MAS) Currency issuer MAS – Currency Department Three-tier structure Full licensed bank Whole Sale licensed bank Offshore licensed bank Non-Bank financial institutions Merchant bank Finance company Finance holding company Money broker SGS Market Dealers Insurance company/broker Central Provident Fund (CPF) Other Representative office Figure 10: Monetary Authority of Singapore The banking sector in Singapore has a three-tier structure, which comprises full banks, wholesale banks and offshore banks. They are collectively known as authorized institutions. - 16 - THE PRIVATE BANKING CLUSTER IN SINGAPORE RISE OF THE PRIVATE WEALTH MANAGEMENT INDUSTRY IN ASIA Over the last decade, Singapore has become one of the worlds leading private wealth industry centers, in Asia and globally. There are a several parameters, why High net worth individuals (HNWI’s) choose Singapore for their private banking needs and which are responsible for growth and the shift of the private wealth industry towards Singapore. One of the key factors responsible for this growth is interconnected with the economic development of China, India and other Nations in Asia. China, being the figurehead of Asian growth, has an estimate of one million millionaires and six hundred billionaires. Those numbers are constantly rising and some estimations claim that half the world's billionaires will come from China within the next decade (Business Insider, 2012). Figure 11: Increase in millionaires by global region (Wealth report, 2012) Moreover, Asian countries were relatively unaffected by the sub-prime crisis in 2008. There are five main factors, which are accountable for this subject, pointed out by Khor and Kee (2008): 1. The macroeconomic fundamentals improved, compared to the previous decade; - 17 - 2. Corporate balance sheets gained strength; 3. Several nations reformed their banking system; 4. Asia had a strong external position; and 5. Asia had comparatively modest property price compared with the US and Europe. This stability, when US and European markets were struggling, created an opportunity for the private wealth industry in Asia as a whole. Due to stability and steady growth, investments from Europe and the US were shifted to Asia. As a result, international private banks increased their presence in Asia, because of the rise of the local HNWI’s, and the shift of assets. SINGAPORE, A WEALTH MANAGEMENT POWERHOUSE In an annual survey, the Monetary Authority of Singapore publishes an estimate of the assets under management. By the end of 2011, total assets under managed decreased to some extent by 1.2% to 1.34 trillion Singapore Dollars. However, the 5-year average growth rate of assets under management accounts for 11%. Interestingly, more than 70% of total the assets are sources outside Singapore (MAS, 2012). This demonstrates Singapore’s major position as international financial center (MAS, 2012). The difference between discretionary and advisory assets is the degree to which the client is involved in the management of a portfolio. With a discretionary mandate, the asset manager makes all the day-to-day investment decisions on your behalf once you have decided your aims. Figure 12: Assets under Management (MAS, 2011) - 18 - In Asia, there are two competing wealth management and financial hubs: Singapore and Hong Kong. We should now explore, how Singapore gained its position as one of the worlds leading private wealth management industry centers. INVESTMENT FRIENDLY JURISDICTION Singapore remains in second position in the Global Competitiveness Report 2012-2013. Numerous other top rankings in studies underpin Singapore’s aspiration to be an attractive city for foreign direct investment. This investment friendly jurisdiction facilitated a key success factor of the wealth management growth and the transformation of the manufacturing focused economy in the 1970s to an international financial centre. Numerous Swiss and international private banks and wealth managers opened branches and hubs in Singapore. MONETARY AUTHORITY OF SINGAPORE Singapore started a strategic review of their financial cluster in 1997. As a result the Monetary Authority of Singapore liberalized key financial industries including retail banking and investment banking to enhance the local asset management services. The Monetary Authority of Singapore is responsible for the development of Singapore as a financial hub. To reach this aim, they have opened department in London and New York. During the last decade, the Singapore government and the central bank, the Monetary Authority of Singapore had taken further proactive steps to endorse and facilitate the growth of private wealth management in Singapore. The Monetary Authority of Singapore issues three distinctive banking licenses (MAS, 2008): Full bank license As defined by the Banking Act 25, a holder of a full bank license can take on the whole variety banking. - 19 - Wholesale bank license The proprietor of a wholesale license can engage in the whole variety of banking, except some restrictions on Singapore dollar business. Off-shore bank license An off-shore bank license possessor cannot carry on Singapore dollar-denominated savings accounts and fixed deposits for Singapore residents. The deposit for non-Singapore-citizens should not be less than 250’000 Singapore dollars. A bank can also request to operate as a merchant bank. With the approval of the Monetary Authority of Singapore, they can operate with an Asian Currency Unit. As a result, they can conduct non-Singapore dollardenominated banking business. Most of the private banks in Singapore possessing a wholesale banking license, or have obtained the authorization of operating as a merchant bank in Singapore, because of the off-shore character and the high deposits of the HNWI. FAVORABLE TAX REGIME As already explained, Singapore has a competitive tax regime, with one of the lowest personal and corporate taxes in Asia and no estate duty. The tax rates are enforced on the income. The tax rate for Singapore residents is caped and can reach not more than 20 per cent (Singapore, 2012). Non-residents are taxed at a maximum of 15 percent and the Singapore corporate tax rate is 17 percent (Singapore, 2012), as a comparison Singapore's corporate tax is approximately less than half of the US corporate tax. In addition, there is no capital gains tax. This means that gains, which are considered non-income in nature, are not taxable. - 20 - Figure 13: Corporate tax rates of selected countries (OECD, KPMG, 2012) SINGAPORE’S BANKING SECRECY AND CONFIDENTIALITY Singapore has developed strict bank secrecy and administrated and monitored by the Banking act. As a consequence, it is prohibited to disclose any banking costumer information by a financial institution or other persons. Additionally, there are also confidentially guaranteed trough the Trust Companies Act, which does not allow to disclose any information of a trust or the beneficiary, by any company or employed person. The intact banking secrecy through the Banking Act and the Trust Companies Act, allowed Singapore to create a competitive advantage. In 2006–2007, when the economy was booming, Singapore had a strong boost of the private banking industry. Many western countries perceived Singapore as a tax heaven. Tax authorities, mainly in the western hemisphere, have been worried about the shrinkage of their taxes. As a result, they have undertaken the prosecution of tax offenders. This can be done through exchange of information, through tax treaties or by way of a separate tax information exchange agreement. Those possibilities allow the countries to build up a case against tax avoiders. Hence, Singapore announced in 2009 the pledge to the OECD and created a standard for the international exchange of information. Granted by the parliament, the exchange of bank and trust information upon due process, came into function in beginning of 2010 (Singapore, 2012). - 21 - CONCLUSION The wealth management industry in Singapore has grown to one of the most important private banking centers in Asia and globally. One of the key factors is location, being that Singapore is one of the beneficiaries of the Asian growth. The government of Singapore enhanced the cluster by creating an attractive environment, with regulatory compliances, favorable tax regimes and an intact banking secrecy and confidentiality. Consequently, the safe-haven status has supported the wealth management industry. The authors believe, with this set up, Singapore’s wealth management industry will continuously experience growth. STRATEGIC ISSUES AND RECOMMENDATIONS In order to keep the competitive advantage and further enhance the private wealth management cluster, Singapore needs to focus on the strengths of political stability, healthy economy and a regulated financial system. The favorable tax environment is a key element in order to attract firms and professionals. We recommend further tax decline to improve on Singapore’s competitiveness as a wealth management centre. If possible Singapore should attract more financial institutions, which then create interdependencies among the sectors. An enhanced private wealth management industry will have a positive impact on other financial sectors, like capital markets. However, the global pressure to pursue tax offenders, calls for a proactive responsive legal and regulatory framework. Those effects will force Singapore to develop a financial industry and wealth management cluster, which is not just depended on location. Instead Singapore should be more focused on creating an industry, which is known for their cutting edge technology and know-how. We propose that Singapore should focus and invest in education and training for wealth managers in order to create a domestic pool of talents. - 22 - PRIVATE BANKING IN SINGAPORE COMPARED TO SWITZERLAND In order to compare the two clusters, Singapore and Switzerland, we have to take a look at the Swiss cluster first. The Swiss Private Banking sector is highly competitive. In terms of global asset management, Switzerland commands a 9.1% and ranks third in the world after the U.S. and U.K. The Swiss private banks have continued pulling in new money over the past three years (in aggregate), despite the financial crisis and controversy over bank secrecy. UBS may have suffered outflows of 83.4 billion Swiss francs ($77.12 billion) between 2008 and 2009, but most Swiss private banks continued to report inflows. For example, Bank Sarasin saw net inflows up 17% in 2008 to 14.5 billion francs. That suggests some money pulled from UBS was transferred to other Swiss banks. Once the crisis was survived, the in the meantime state backed bank UBS could report a net inflow of CHF 40 billion for the year 2011 (UBS, 2012). Private banks in Switzerland could benefit from a developed financial system. The two big banks, UBS and Credit Suisse are amongst the global market leaders. With a value added of nearly CHF 62.8 billion or 11.6% of gross domestic product (GDP), the financial sector was among the key business sectors in Switzerland again in 2008. The banking sector contributed CHF 41.3 billion to the real value added, which corresponds to 7.6% of GDP. The insurance industry contributed CHF 21.5 billion or 4% of the GDP: - 23 - Figure 14: Value added of the banking an insurance sector (2008) Source: SBA The SIC is operating a very sophisticated system for interbank payments. The system was extended to the European zone, since Switzerland is not part of the Euro. This system enables real-time payments in Swiss Francs and Euro. Swiss private banking is renowned for its quality services and consistently ranking in top 3 of global private bank ranks, has become one of the few options that sophisticated clients seeking quality service may choose from. 40% of the value proposition of Swiss private banking revolved around the quality and comprehensiveness of its service. The Swiss Financial Market Supervisory Authority (FINMA) and the Federal Banking Commission regulate Swiss banks. The Swiss private banking sector enjoys ample sources of talent and draws substantial human resources from various educational institutes and specialized training programs. Education for bankers starts with basic commercial banking training at the secondary education level. This commercial training lasts three years, and is part of the Swiss Bankers Association’s bank apprenticeship model. At the tertiary level, universities offer competitive programs in economics and law, which are directly applicable for banks and financial institutions. Swiss universities are also strong in mathematics and IT. Students can also choose a highly specialized course in Banking and Finance HFBF, a practice-oriented course of study that results in a federal diploma in Banking and - 24 - Finance HF. On the post-graduate level, Switzerland is home to two highly competitive MBA programs, IMD and St. Gallen. Analyzing the cluster diamond for the Swiss private banking sector is showing the following: Figure 15: The Swiss private banking cluster diamond, Source: Own Context for Firm Strategy and Rivalry: As in most other countries, international investments are a key factor for economic growth and prosperity in Switzerland. Switzerland’s macroeconomic environment is among the most stable in the world. Swiss-based companies have traditionally exported not just industrial goods and services but also capital, particularly in the form of direct investment. At the same time, Switzerland has successfully positioned itself as a location for capital investment from abroad. According to the Swiss National Bank, the stock of direct investment by Swiss - 25 - companies in production, distribution and research facilities abroad stood at CHF 809 billion by the end of 2008. In addition to large-sized enterprises, there are also several thousand SME's that have contributed. Combined, they employ nearly 2.44 million people outside of Switzerland. In comparison, foreign direct investment (FDI) in Switzerland currently stands at CHF 467 billion (2008), which corresponds to roughly 242,000 jobs. Compared to other countries, Switzerland maintains relatively high levels of foreign direct investment (FDI). This can be seen in the ratio between the level of Swiss foreign direct investment (FDI) and gross domestic product (GDP). According to the Swiss National Bank, the ratio at the end of 2008 was 149%. The importance of foreign investment for the Swiss economy can also be seen from a historical perspective as the stock of Swiss FDI has quadrupled since 2000 (UNCTAD, 2010). Switzerland has introduced innovation friendly policies targeting excellence in research. There is for example CTI, Venture Lab, supporting research and technology driven innovation as well as Universities of applied Sciences, funded through block grants by the Confederation. Cantons are funding their own universities with supplementary funding through the state based on the number of students. According to the Global Competitiveness Report 2012-2013, which assesses the competitiveness landscape of 144 economies, Switzerland is topping the overall rankings. Switzerland therefore retains its 1st place position again in 2012 as a result of its continuing strong performance across the board. The country’s most notable strengths are related to innovation and labor market efficiency, where it tops the GCI rankings, as well as the sophistication of its business sector, which is ranked 2nd. Moreover, public institutions in Switzerland are among the most effective and transparent in the world (5th). Governance structures ensure a level playing field, enhancing business confidence; these include an independent judiciary, a strong rule of law, and a highly accountable public sector. Demand Conditions Switzerland is having a very strong pension fund system - a mandatory occupational pension system, financed via pension funds, introduced in 1985. Swiss law requires that, at a minimum, employers should provide a cashbalance plan. Employees whose annual earnings exceed CHF 19 890 with the same employer are required to join the pension fund established by their employer. The system is voluntary for self-employed persons and those not eligible for mandatory insurance. According to OECD in 2007 606.4bn Swiss Francs, which is 119.4% of the GDP were invested from around 2600 different funds. - 26 - Switzerland is attracting many rich people, as we will see in the section for factor conditions. They are increasing the demand for private banking services. Factor Conditions Due to the low corporate tax policy, many headquarters of large international companies are based in Switzerland. The very high living standard combined with well-known, famous, and world-class touristic destinations as Gstaad, St. Moritz, etc. are furthermore attracting rich individuals to remain in the country. Switzerland’s scientific research institutions are among the world’s best, and the strong collaboration between its academic and business sectors, combined with high company spending on R&D, ensures that much of this research is translated into marketable products and processes reinforced by strong intellectual property protection. This robust innovative capacity is captured by its high rate of patenting per capita, for which Switzerland ranks a remarkable 2nd worldwide. Productivity is further enhanced by a business sector that offers excellent on-the-job-training opportunities, both citizens and private companies that are proactive at adapting the latest technologies, and labor markets that balance employee protection with the interests of employers. Switzerland has an excellent infrastructure, a well-functioning goods market, and highly developed financial markets. Related and supporting industries Swiss private banking benefits to a large extent from other financing services located in Switzerland. Switzerland is still attracting companies with low tax policies. Furthermore it is an international long-standing trading hub and center for financial settlements. The BCBS is a committee of banking supervisory authorities that was established by the central bank governors of the Group of Ten countries in 1974. Its objective is to enhance understanding of key supervisory issues and improve the quality of banking supervision worldwide. The Committee also frames guidelines and standards in different areas - some of the better known among them are the international standards on capital adequacy, the Core Principles for Effective Banking Supervision and the Concordat on cross-border banking supervision (Basel accords 1-3). - 27 - NGO's such as the United Nations, the Red Cross, and the World Trade Organization (Switzerland hosts a total of 29 international organizations) are headquartered in Switzerland. These international organizations are active in fields as varied as humanitarian aid, commerce, human rights, the environment and sustainable development, training and education, peacekeeping and security meteorology, intellectual property, nuclear research, health, telecommunications and labor. Their presence and activities are a stamp of approval and guarantee of Switzerland’s global authority over neutrality, political stability and international regulations, an ideal environment for private banking. Last but not least Switzerland has a very strong tourism industry, attracting thousands of tourists every year, independent of the season. Switzerland’s highly equipped training of the international workforce, the multilingual capabilities and cultural openness, are all qualities that are important to the private banking industry at Switzerland. A direct comparison between the Singapore and Swiss clusters for private banking is showing that location specific benefits are very important. The private wealth industry is flourishing in locations with a stable macroeconomic environment. Similarities are could be found on both, low corporate and income taxes. Highest education standards, governmental policies enabling R&D and innovation are attracting a very educated and skilled workforce, who is increasing the demand for private banking services. A high amount of foreign direct investments are also beneficial for the sector. In the private banking sector however, we assume the most important factor are the policies for banking secrecy and confidentiality, which prohibited to disclose any banking costumer information by a financial institution or other persons. Switzerland has similar policies and therefor the toe locations could build a very strong competitive advantage. - 28 - ABBREVIATIONS ACU Asian Currency Unit ADM Asian Dollar Market ASEAN Association of Southeast Asian Nations BCBS Basel Committee on Banking Supervision CPF Central Provident Fund CIA Central Intelligence Agency CTI Commission for Technology and Innovation EDB Economic Development Board ESC Economic Strategies Committee FAI Fixed Asset Investment FDI Foreign direct Investments FMI Financial market infrastructure GCI Global Competitiveness Index GDP Gross domestic product GNI Gross National Income HNWI High net worth individuals LVMH LVMH Moët Hennessy - Louis Vuitton S.A. MAS Monetary Authority of Singapore MNC Multinational Corporation NGO Non Government Organization OECD Organization for Economic Co-operation and Development PPP Purchasing Power Parity R&D Research & Development SARS Severe Acute Respiratory Syndrome SDCB Singapore Dollar Corporate Bond SIC Swiss Interbank Clearing SMI Small- and Medium sized Enterprise US United States of America - 29 - REFERENCES Economic Strategies Committee. 2010. ECS Recommendations. Available online at http://app.mof.gov.sg/esc.aspx. (Retrieved 10 January 2013) Kassel M., 2012. The Wild Lives Of China's Young New Millionaires. Available at: http://www.businessinsider.com/china-wealth-2012-4?op=1 (accessed 27 December 2012) Khor. H.E. and Kee, RX. 2008. Asia: A perspective on the subprime crisis. Munich Personal RePEc Archive, paper no. 9995, Germany. Kuchiki, A. 2010. From agglomeration to innovation: upgrading industrial clusters in emerging economies. 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Available at: http://www.thewealthreport.net/ (accessed 27 December 2012) FIGURES Figure 1: GNI (PPP) per Capita, 1990–2011, Source: Global Competitiveness Report 2012-2013 ....................... 3 Figure 2: The global Competitiveness Report, Source: Global Competitiveness Report 2012-2013 ..................... 4 Figure 3: Pillars of Global Competitiveness, Source: Global Competitiveness Report 2012-2013 ........................ 4 Figure 4: Global Competitiveness and GDP per Person in 2012, Source: World economic Forum ....................... 5 Figure 5: GDP and Sectorial Growth Rates Source: Economic Survey of Singapore (2011) ................................. 7 Figure 6: Percentage-Point Contribution to Growth in real GDP Source: Economic Survey of Singapore (2011) 7 Figure 7: Key Strategies Source: Report Of The Economic Commitee (2010) ...................................................... 9 Figure 8: Strengths and Weaknesses of the Singaporean Business Environment ................................................. 11 Figure 9: Singapore GDP development by Industry ............................................................................................. 15 Figure 10: Monetary Authority of Singapore ........................................................................................................ 16 Figure 11: Increase in millionaires by global region (Wealth report, 2012) ......................................................... 17 Figure 12: Assets under Management (MAS, 2011) ............................................................................................. 18 Figure 13: Corporate tax rates of selected countries (OECD, KPMG, 2012) ....................................................... 21 Figure 14: Value added of the banking an insurance sector (2008) Source: SBA ................................................ 24 Figure 15: The Swiss private banking cluster diamond, Source: Own.................................................................. 25 - 32 -