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Understanding Changes in Other Demand Variables Ä Ä Ä Ä Ä Ä Review: A change in quantity demanded is a movement along the demand curve caused by a change in the price of the good. Review: A change in demand is a shift in the demand curve caused by changing a variable other than price. Substitute goods are goods that can be purchased instead of the original good because they satisfy the same needs. Complementary goods are goods that are closely related to and used with the original good. A normal good is a good characterized by rising consumption when a consumer’s income rises. An inferior good is a good characterized by falling consumption when a consumer’s income rises. Substitute goods are goods that a consumer can purchase in place of the original good because of the similarity of the products. In the example on the left, if the price of bagels increases, the consumer would demand more bread. If the price of bagels falls, the consumer would demand less bread and more bagels at every price. Note: This change is a change in demand, and the result is an outward shift in the demand curve. Complementary goods are goods that are closely related to the original good and are often purchased together. In this case, cheese and bread are complements. If the price of cheese falls, the demand for bread will increase because consumers will want more cheese sandwiches. The result is a change in demand (a shift in the demand curve). www.compasslearning.com Copyright ã 2006, Thinkwell Corp. All Rights Reserved. 1163.doc –rev 11/07/2006 A normal good is one whose consumption increases when income increases. When household income increases as shown on the left, consumers demand more of the good at every price and the demand curve shifts outward. A decrease in household income will cause an inward shift of the demand curve. An inferior good is one whose consumption decreases when income increases. When household income increases as shown on the left, consumers demand less of the good at every price and the demand curve shifts inward. A decrease in household income will cause an outward shift of the demand curve. Expectations about future prices will cause a consumer’s demand to change in the present. If the consumer expects the price of bread to rise in the future, he/she will demand more bread now at every price while bread is relatively inexpensive. As shown on the left, the consumer’s demand curve shifts outward. If the consumer expects the price of bread to fall in the future, his/her demand curve for bread will shift inward. www.compasslearning.com Copyright ã 2006, Thinkwell Corp. All Rights Reserved. 1163.doc –rev 11/07/2006 To summarize: A change in price means that there is a change in quantity demanded. This change is a movement along the demand curve. When you change any of the factors— except price—that influence demand, you will cause a change in demand. The demand curve will shift in or out depending on the direction of the change in the factor. www.compasslearning.com Copyright ã 2006, Thinkwell Corp. All Rights Reserved. 1163.doc –rev 11/07/2006