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Analyzing Shifts in the Demand Curve A change in the price of a good results in a change in the quantity demanded and is shown by a movement along the demand curve. A change in one of the other variables that are usually held constant results in consumers demanding more of the good at every price. This change in demand is represented as a shift in the demand curve. Recall that an increase in the price of bread means that consumers buy fewer loaves of bread, holding all other variables held constant. According to the law of demand, the price of a good and the quantity demanded have an inverse relationship. The change in quantity demanded that results from a change in price is represented by a movement along the demand curve, as shown on the left. The demand curve never shifts when there is a change in one of the variables measured on the axes. If one of the previously constant variables changes (in this case, income), we have to construct a new demand schedule and curve. In this example, household income has increased. Such an increase means that the consumer will purchase more bread at every possible price. This phenomenon is called a change in demand and is shown by an outward shift in the demand curve. The new demand curve is called D' (D prime). Note: It is important that you use the correct terminology. The example on the left is a change in demand; the previous example is a change in quantity demanded.