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http://mindequalsblown.net/single-reviews/single-review-psy-hangover
Gangnam Style
How is the phenomenon of Gangnam
Style an example globalization?
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Role of technology
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Reason for dissemination
• Able to give it away for free
YouTube had to upgrade to accommodate hits
• 1st to pass 1B, then 2B views
Waived copyright to encourage spread
Social aspects
• Not US-centric
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…Gangnam Style an ex. globalization? (cont.)
 Others outside of SK picked up on it
Huge flash mobs
 Parodies versions of song/video
 Psy, “The Pistachio”
 Ringtones
 K-Pop popularity spread
 Popular in China
 Sold out concerts in the US, UK
 More than 90% of hits are from outside Korea

…Gangnam Style an ex. globalization? (cont.)
 Encouraged other big names to pair with Psy
Remade “Father” with Lang Lang
 Chinese phenom, Chinese lyrics
 Snoop Dog in “Hangover”

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Encouraging others to tap into Asia market
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Kanye West
Louis Vuitton Moet Hennessy group’s YG
Entertainment investment
2.
Why would UN Secretary General Ban call the song
“a force for world peace”?
3.
Can you think of other phenomena that have had
a similar impact due to globalization?