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Interpreting Media 2012 propaganda • Propaganda is any information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. • There are many different propaganda techniques. • • • • • Bandwagon Loaded language Overgeneralization Name-calling Testimonials Propaganda bandwagon • When using bandwagon, advertisers try and convince consumers that the majority of people are using the product, voting for the candidate, or joining a particular group. • Since everyone is using the product, you should “jump of the bandwagon” and join the crowd. • This of this as “peer pressure” advertising. bandwagon Loaded language • Language that is intended to influence a reader by appealing to their emotion. • These words or phrases evoke strong positive or negative reaction beyond its literal meaning. Loaded language overgeneralization • To overgeneralize is to apply a type of propaganda or advertising and make it apply to a group of people that it does not apply to. Name-calling • Name-calling propaganda is making one product look good by pointing out how another is bad or wrong. • Most often used in political campaigns. • Also known as “mud-slinging” • http://teachertube.com/viewVideo.php?video_id=771 06&title=Propaganda___Name_Calling Name-calling Testimonial • Type of propaganda when somebody says something good about a product, company, etc. • Gives the product a good reputation. • Used most effectively with celebrities. Testimonial