Download Interpreting Media

Interpreting Media
2012
propaganda
• Propaganda is any information, ideas, or rumors
deliberately spread widely to help or harm a person,
group, movement, institution, nation, etc.
• There are many different propaganda techniques.
•
•
•
•
•
Bandwagon
Loaded language
Overgeneralization
Name-calling
Testimonials
Propaganda
bandwagon
• When using bandwagon, advertisers try and
convince consumers that the majority of
people are using the product, voting for the
candidate, or joining a particular group.
• Since everyone is using the product, you
should “jump of the bandwagon” and join the
crowd.
• This of this as “peer pressure” advertising.
bandwagon
Loaded language
• Language that is intended to influence a reader
by appealing to their emotion.
• These words or phrases evoke strong positive
or negative reaction beyond its literal meaning.
Loaded language
overgeneralization
• To overgeneralize is to apply a type of propaganda or
advertising and make it apply to a group of people that
it does not apply to.
Name-calling
• Name-calling propaganda is making one product look
good by pointing out how another is bad or wrong.
• Most often used in political campaigns.
• Also known as “mud-slinging”
• http://teachertube.com/viewVideo.php?video_id=771
06&title=Propaganda___Name_Calling
Name-calling
Testimonial
• Type of propaganda when somebody says something
good about a product, company, etc.
• Gives the product a good reputation.
• Used most effectively with celebrities.
Testimonial