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Bellwork
Explain the following statement:
Marketing is more than just promotion.
2.
List 3 benefits (perks) of a marketing
career.
Did you know? Most magazines are
produced 6 months prior to
publication, requiring editors to
celebrate the 4th of July in December.
1.
Bellwork
List 10 products or services that YOU feel
“changed the world”.
2.
Out of those 10, which one of those
products do you think marketing MOST
played a roll in helping the product/service
to succeed.
Did you know? When Frd Baur, the creator of
Pringles died, he was cremated and placed
into a Pringles can, per his wishes.
1.
Bellwork
Fun Friday would you rateher questions…
1.
Marry a whiner or marry a bully?
2.
Run across a football field with 1,000
rattlesnakes or 3 land mines?
3.
Eat 15 feet of aluminum foil or 6 live gold
fish?
4.
Be inherited a piece of land between two
countries in conflict or on a piece of land
that has an active volcano?
Did you know? If a meteorite lands on your
property it is legally yours.
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Bellwork
Kid Rock just announced his “$20 ticket
shows” for 6 concerts this summer. He’s
obviously not making a ton of $ off of this
tour, so what do you think his (and his
managers) marketing idea is behind this?
2.
Give me one other example of how
celebrities “market” themselves.
Did you know? Jay-Z and Kanye make
approximately $1.5 million PER show!
1.
Bellwork
List 5 products/services that are now a “thing of
the past”.
2.
Choose one of those products/services and
explain to me why you think this
product/service is no longer around.
Did you know? You are more likely to survive a
plane crash than click on an Internet banner
ad…
IF YOU DID NOT TURN IN BELLWORK OR
YOUR SUPERBOWL ASSIGNMENT PLEASE
DO SO TODAY!
1.
Bellwork
Today is Count Day across Michigan!
1.
List 5 ways schools “market” to
students/parents to get you into school on
Count Day?
2.
Do you think the marketing works? If so,
which particular part of it?
Did you know? We have actually 10 days to
“count you”. So even if you aren’t here
today we will still be able to track you the
next 10 days.
Your group project
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Will be due to present on Thursday- no
exceptions! Even if 2 of your 3 members are
gone, you will be presenting ALONE.
Make sure you are following the rubric to the
letter. Check mark as you go through or highlight
so you know what you need to do.
An FYI: Most of you are working AWESOME!
But some of you are not using your time wisely,
this is part of your requirements with points
Bellwork
What was your FAVORITE Super Bowl
commercial? Why?
2.
Do you think $4.5 million per 30 seconds is
a reasonable amount to be spent for a
commercial during the Super Bowlbasically- is it worth it? Why or why not?
Did you know? The Budweiser commercial with
the dog is the third in a trilogy of the
commercial played in the Super Bowl. The
Go Daddy commercial not aired was a
spoof of that commercial.
1.
Bellwork
What businesses make good $$ before and
during the Super Bowl?
2.
Do you think that a cost of $4.5 million
dollars per 30 seconds of a commercial is
too much money? Explain your answer.
3.
Why do you think NBC can charge so much
$ for a 30 second spot?
Did you know? Go Daddy pulled the
commercial they had produced due to the
fact that they had so much negative public
opinion of it (we can watch it if you like).
1.
A few things…
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If you didn’t turn in yesterday’s assignment on
the fruit juice, please do so now
Please bring headphones tomorrow- you will
be watching some previous Super Bowl
commercials and analyzing them
Awards ceremony- anyone need me to look
up your name to see if you should be going?
Bellwork
Thinking back to yesterday’s “round table
discussion”…
1.Come election time, how do candidates “market”
themselves?
2.Do you think it is fair that those candidates with
a lot of $ have a bigger advantage because they
can market more? Explain your answer.
Did you know? Most watches displayed in advertisements
are set to 10:10 because the hands of the watch frame
the watch brand name and they make a smiling face.
The process of
developing, promoting,
and distributing products
to satisfy customers’
needs and wants.
Can Include Both
And
Goods are
TANGIBLE
products.
Tangible
products can be
touched.
Services are
INTANGIBLE products.
Intangible products
cannot be touched.
Marketing
helps connect
businesses to
their customer.
Marketing also
provides the means
for the exchange
process to occur.
All marketing activities can
be classified into one of the
seven functions of
marketing.
Corn
Flakes
Providing
customers with
Goods and Services
they want. Selling
can take place in the
retail market to you
the customer and
business to
business to
industrial users.
Deciding how
much to charge for
goods and
services in order to
maximize profits.
Obtaining, developing,
maintaining, or improving a
product or a product mix in
response to market
opportunities.
Decisions are often made
on the basis of marketing
research which highlights
customer wants and needs.
The process of getting
the marketing
information needed to
make sound business
decisions.
The basis for this
process is marketing
research.
Any form of
communication
used to inform,
persuade, or
remind customers
about a business’s
products or
services.
Promotion is also
used to improve a
firm’s public
image.
Getting the money needed to finance
the operation of the business.
Financing also involves helping
customers to purchase items.
Where products are sold and
how the products get from the
producer to the consumer.
Goods can be shipped by:
Truck, Rail, Boat, Airplane,
Pipeline
The 7 functions of marketing add VALUE to
a product or service. The added value in
economics (business) terms is called
UTILITY.
There are 5 economics utilities involved in
ALL products. They are…
• Form utility involves changing raw
materials or putting parts together to make
them more useful. In other words, it deals
with making, or producing, things.
• Place utility involves having a product
where customers can buy it.
• Is it online, through a catalog, on QVC, in
the middle of the mall, call now!, etc.
• Time utility is having a product available at
a certain time of year or a convenient time
of year
• Also, think about the store hours as also
being time utility. Is a gym opened 24
hours, a grocery store?
• Possession utility is the exchange of a
product or service for some monetary value
($$$)
• Cash, checks, credit cards, installments or
layaways, financing, etc.
Information Utility
• Information utility involves communication
with the consumer.
• Salespeople, displays, packaging, labeling,
advertising, etc.
Let’s look at the 5 utilities
Brainstorm a list of at least 5 products that
students/and or staff at BAHS would want
to buy at the school and use on a daily or
weekly basis.
Let’s answer these questions using
one of the products you listed
Form utility: What raw materials went into the making
of this product?
Place utility: Where would you place this product so
your customers would have access to purchasing it?
Time utility: When would be the best time of day to
sell this product? The best time of year?
Possession utility: How would students and/or staff
pay for this product?
Information utility: How would you get info about this
product to your potential customers?
Understanding Business - you must
understand how a business works in order to apply
marketing practices in our free enterprise society.
Learning Interpersonal Skills – you must
learn the techniques and principles of human
relations in order to deal with supervisors,
co-workers, customers, and friends.
Perfecting Communications Skills – Good
written and spoken communications are necessary
in the job market.
Questions or comments
?
Today’s Assignment
With a partner (or by yourself), answer the
following questions on the 7 Marketing
Functions worksheet
Feel free to help out others around you!
Marketing is team oriented 
If you do not finish, it will be homework DUE
TOMORROW.