Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download A View from the Cultured Barbarian
Document related concepts
Transcript
A View from the Cultured Barbarian Barrett S. Caldwell, PhD School of Industrial Engineering Purdue University Fall 2002 AAAI Symposium Etiquette in Human-Computer Work 15-17 November 2002 What is A Barbarian? Jeanne Comeau presentation: “Someone who does not adhere to the norms of the cultural elite to which I aspire” Inherent in this is that I am (can be?) accepted in the elite, which has power over another, whom I devalue via the label “Barbarian” New victors declare old residents “savage / backward” Advancement-- becoming more like what the elite prefer now Etiquette as Negotiation of Social Complexity Emerging Rulesets to Manage Belief Systems and Dynamics of Social Environment--All Social Behavior Based on Negotiated Rulesets (Language) Developing Formal Rules Based on Power Norms --Consensus, Majority, Elite Stereotyping (6 sec sizing) as Self-Fulfilling, Inertial Simplification Ease of Defining Etiquette Based on Number of Simultaneously Valued Cultures Cultures of Culture Sociology and Cultural Anthropology Perspectives Hall: Formal, Informal, Technical Cultures Berger / Luckman: Social Construction within Culture Goffman: Presentation of Self, “Roles” Socialization of Cultural Affiliations and Adoption Central / Primary: most central to self-concept Peripheral / Secondary: later to develop, more situational Category Membership: origin, profession, organization, avocation, class, etc. Observation: US Ascribes Central Value to Professional Culture Affiliation (“What do you do?”) Why is Etiquette Powerful? Belief That Adhering to Ruleset Can Have Personal Advantages Reputation and Social Advancement Recognition of Power Dynamics: What is The Golden Rule? “Do unto others as you would prefer” “The ones with gold make the rules” Sanctions And Isolation As Controls Alignment of Subcultural Etiquettes (through Range of Participants) Makes Etiquettes Less Visible Assumptions by the Fish Studying Water Other’s Motivations Are Similar to Yours Conflicting goals on the way to productization Do users have a similar general background Empirical research as a paternalistic legacy of DWMs Others Share Your Sense of Fairness / Equity Retribution / recompense for past inequity “Don’t trust the other ones, trust me”: friend or con? Sociopath: one who exploits etiquette for personal gain, without normal restrictions for social control Views from the Margin “Generalized” Culture Assumes Central, Primary, Unitary Affiliations (of Elite?) Minority Groups as Managing Multiple Cultures Observing elite within minority structure Survival in majority culture (which is often not aware of itself as non-universal) Range of Cultural Affiliations for Interaction Simplicity: select and manage small set Finding the place to “fit in” with “your kind” Complexity: self-consistency across multiple groups Consistency for self = marginalism in all groups Cultural Flexibility and Access All Culture is Contextual Thus, All Etiquette is Specialized Just some cultures are assumed general--for a simple, unitary group affiliation and ruleset adoption Cultural Flexibility Is A Different Skill Etiquette following as rule memory / execution Etiquette selection as strategic recognition of context and appropriate shifting of rule application Some Rules are Meant to Exclude Geek Chic and Nerd Revenge Intentional Creation of New Norms with New Power in Response to Devaluing “Violating” Norms to Indicate “True” Cultural Affiliation Goffman: Use of Stigma as Valuing Criterion Complexity of Distinct Groups of Elites on Different Cultural Criteria Should we Trust Computer People to Create Etiquette Norms? Challenges for the Cultured Barbarian Fitting In to Existing Rules vs. Creating Opportunities for Acceptance and New Rules Willingness to Accept Aspects of Formal Cultures as Part of Personal Style Managing Multiple Elites, and Not Being Too Devalued in Any Not Getting Too Tired of People Who Cannot Navigate Cultural Complexity Acceptance and Cultivation of One’s Stigma References Berger, P. L., and Luckman, T. (1966). The Social Construction of Reality. Goffman, E. (1959). The Presentation of Self in Everyday Life. Goffman, E. (1963). Stigma. Goffman, E. (1967). Interaction Ritual. Hall, E.T. (1958). The Hidden Dimension. Kaplan, D., and Manners, Robert A. (1972). Culture Theory.
