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Digital Media Studies
Cedarville University:
From Multimedia to
Interactive Media
Program Goals
• Overarching question: What difference
does it make to be a media practitioner
who is a Christian?
• Anticipate trends to prepare students for
environment they will face
• Balance between hands-on training and
theoretical foundation
• Work in projects for real clients
Brief History
• Radio Broadcasting program started
in 1971
• By 1977 Cedarville had
concentrations in
– Radio Production
– Journalism
– Sales/Management
Brief History
• Video Media Production
concentration added in 1983
– Need for computer graphics and CG
– “Bread & Butter” accounts in
corporate training
• By mid-80s students working in
computer graphics & interactive
programming
Brief History
• In 1989-90 identified trend toward
“multimedia”
• 1991 – Developed Multimedia
major
• 1992 – Dropped Journalism
concentration to add Multimedia
major
Multimedia Major
• Key experience with client in yearlong Preproduction -> Graphic
Design -> Authoring sequence
• Built anticipating videodisc and CDbased delivery
• Focus on screen design & authoring
programs
Challenges to Program
• Rapid changes difficult to
accommodate within academic
bureaucracy
• Increased competition
– Technical & Professional Writing
– Graphic Design
Time to re-think & re-tool
• FCC’s HDTV -> ATV -> DTV rulemaking triggered re-thinking
• By late 1990s had mature
Multimedia program that needed to
be re-tooled
Factors suggesting change
• Changing trajectory of Multimedia from
CD-based to Web-based
• Not all areas had developed as anticipated
(e.g., Music entrepreneur)
• Changes as broadcast media move to
digital formats
• Convergence (technical & regulatory) that
blurred boundaries between media
Change to Semesters
• 2001 – Change to Semesters
announced
• 2001-2002 – Team worked on reconceptualization of majors
Challenges - Trends
• Anticipate trends to prepare students
for environment they will face
– Did division between broadcasting and
“new” media still make sense?
– How did our eight+ years of
experience with multimedia help us
anticipate where broadcasting is
headed?
Challenges - Balance
• Balance between hands-on training
and theoretical foundation
– Keeping up with software releases was
killing us
– Workload getting out of balance
because of time spent on development
of hands-on training
Challenges - Students
• Changes in incoming students
– 1993 – What’s Multimedia?
– 1999 – Students running Web design
businesses
Challenges - Integration
• What difference does it make to be a
media practitioner who is a
Christian?
– Opportunity to create courses that deal
with this question more intentionally
New Electronic Media Majors
• Electronic Media Major with four
concentrations, including Interactive
Media
• Trying to prepare all majors for
flexibility to anticipate and move
into new opportunities
New Electronic Media Majors
• New common core (27 hours)
– Most courses deal with “old,” “new”
and “emerging” media
– Christian Approaches to Electronic
Media deals with integration question
Interactive Media Concentration
• Rationale for 0 credit proficiencies
• Work with clients shifted from yearlong class sequence to Practica after
proficiencies have been met
Graduates
• Author of Microsoft Press books on
DHMTL & XML
• Head of media production for missions
agency
• Several Media ministers (including one of
the first in the country)
• Many working with media production
houses
• Some with software design companies
Facilities
Tyler Digital Communications Center
Facilities – Tyler Multimedia Lab
Facilities – Tyler Multimedia Lab
Lab - 16 x 9 Screen
Lab - Presentation Station
NLE Editing Suites
NLE #1 – Panasonic Postbox
NLE #3 – Macintosh G4/Final Cut Pro
NLE #3 – Macintosh G4/Final Cut Pro