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Listing and Marketing Consultation Submit listing to MLS (Multiple Listing Service) • The Myth: – MLS Does Not Sell Homes – It Makes Information ‘Available’ Send Copy of Listing to Seller • Get Feedback • Get Suggestions Place Sign in Yard • Neighbors Sell Houses Place Lockbox on Property • Safeguard • Peace of Mind Create Feature Sheet • Attractive • Eye-Catching Create Brochure for Home • Similar to Feature Sheet • Includes: – More Detailed Information – Finance Info – Qualification Info Detailed Info to Other Real Estate Agents • Networking – Sells Approximately 55-75% of All Homes Each Year Realtors Open • Exposure to Home – Seeing is Remembering Feedback • Agents Comments • Showing Results Progress Reports • Keeps YOU Informed Send/Fax Flyers To Other Real Estate Companies • Other Real Estate Companies • Competition • Potential Buyers Open Houses • Good Exposure • Drawback: – 10% of Homes Sell Nationwide….BUT…. – Only 1-2% of the Home being held open, Sell at that Open House Advertising • • • • • • World Wide Internet 24 Hour Information Hotline Direct Mailings Flyer Delivery to Agents Home Magazines Newspapers (note: 18% of All Homes Sell Nationwide from Newspaper Advertising…BUT…Only 1-2% Are the Homes that were Advertised) 21 Day Review • Review Feedback, Marketing Plan, New Competition & Recent Sales • Adjust Where Necessary Recommend Improvements • Add Salability to Home • Increase Your Bottom Line • • • • • Thoroughly Explain Selling Process Purchase Agreement Financing Alternatives Contacting Lender Negotiating Closing Follow Up ALL Ad/Sign Calls • Don’t Tell Too Much • Get Prospect Into Your Home Screen and Qualify • • • • • All Interested Parties Will They Qualify Do They Have the Down Payment? Do They Have Bad Credit? Are They Serious? Assist in Negotiations • My Strongest Attribute • Makes or Breaks the Sale Work With Appraiser • Appraised Value MUST Be Equal or Greater Than Sale Price Keep Informed of Progress During Post Sale • Is Buyer Approved • Is Appraisal Completed • Are There Any Work Orders Coordinate Closing Time,Place,etc. • Many People Involved • All Must Be Ready By Closing Attend Closing • Answer Questions • Available for Unexpected Events I Will Always Be: • • • • Honest Straight Forward Direct with All Advise and Information Helpful with Suggestions to Create a Successful Sale of Home Overall Objective • To Market Property in Such a Manner Which Will Yield the Highest Equity in the Shortest Time with the Greatest Convenience • To Insure a Successful Transaction and Build a Long-Term Client Relationship Leading to Future Successful Transactions Most Importantly HAVE FUN!
