Download The Marketing Manager is responsible for developing and

Marketing Manager
About NORPA: NORPA (Northern Rivers Performing Arts) is a non-for-profit theatre
company based in Lismore, New South Wales. NORPA is one of a few remaining regional
theatre companies creating original Australian works. NORPA manages the Lismore City
Hall in a cultural alliance with Lismore City Council. NORPA presents a season of
performances and has established a strong and loyal support base of season subscribers and
single ticket buyers from across the Northern Rivers Region.
The Marketing Manager joins NORPA at an exciting time in the organisation's development.
NORPA has enjoyed significant success with locally produced productions such as Railway
Wonderland while also enjoying national and international recognition.
Purpose: The Marketing Manager is responsible for developing and managing the company's
marketing, community engagement, and communications strategies. The role is responsible
for promoting NORPA as the premiere theatre company in regional Australia; maintaining
and growing subscription and single ticket audiences to NORPA productions and events; and
promoting Lismore City Hall as the Northern Rivers' primary cultural hub for audiences and
hirers.
The Marketing Manager will lead the overall marketing strategy and activities in line with
NORPA's artistic plan, vision, mandate and strategic plan.
Support Staff: The successful applicant will be supported by their supervisors, the NORPA
General Manager and NORPA Artistic Director. You will be provided training in Seat
Advisor (SABO) (the ticketing system) and other office software and equipment. You will
take part in regular briefings outlining productions and events so that you can provide
audiences with the most up-to-date information. You will participate with the marketing team
in reviewing and presenting information about production and event content, themes,
suggested audiences (eg. family friendly), running times, curtain time, local and additional
services (eg. food, parking, accommodation)
Position works closely with: Artistic Director, General Manager, Audience Services
Coordinator, Executive Producer, Producer, and Venue Coordinator
Position Supervises: Public Relations Coordinator, Graphic Designer and Publications
Coordinator
Position Description: Defining and articulating NORPA's unique philosophy, qualities, and
distinct personality in line with the company's brand and identity.
Grow awareness of NORPA in the Northern Rivers and local community, in the national arts
and theatre sector, and with key government and private stakeholders.
Develop and implement the season marketing campaign, including the season brochure and
other marketing collateral.
Develop targeted campaigns for particular productions, NORPA Presents, and NORPA
Generator.
Maintain the community engagement program for raising the profile of NORPA and NORPA
Generator.
Build the online marketing presence and profile of NORPA.
Set the targets and develop the long-term plan for the Board and senior management of
NORPA to achieve audience growth.
Raise the profile of the venue as a cultural hub to attract quality performing touring artists.
Undertake and maintain audience research that informs internal decision making and benefits
external supporters such as Lismore City Council, State and Federal Government, Tourism
Authorities, Sponsors and Donors, patrons and subscribers, etc.
Maintain relationships with suppliers, supporters, media, government representatives and
others that helps support NORPA marketing initiatives and community profile.
Permanent part-time, 30 hours per week.
Skills Required
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Minimum three years' working at a management or leadership level in marketing
Proven ability to develop and implement marketing and communications strategies
Proven ability in managing and executing digital media campaigns
A track record in audience development or increasing market share for a company
Ability to create and manage budgets
Excellent communications skills
Experience creating, writing and producing promotional materials and e-news content
How To Apply:
Send your application, including your response to the following Selection Criteria, to:
NORPA
PO Box 225
Lismore NSW 2480
email: [email protected]
Applications close: Sunday 24th January, 2016 - 5:00 PM.
www.norpa.org.au / 02 6622 0300
Office Hours: Mon-Fri 9:00am-4:00pm
Candidates are required to address the following selection criteria. Candidates that do
not respond to the selection criteria will not be short-listed for an interview.
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Minimum three years' working at a management or leadership level in marketing
Proven ability to develop and implement marketing and communications strategies
Proven ability in managing and executing digital media campaigns
A track record in audience development or increasing market share for a company
Ability to create and manage budgets
Excellent communications skills
Experience creating, writing and producing promotional materials and e-news content