Download Guy Loury Why are we looking at ComErgen Inc.?

ComErgen Inc.
Bright Prospects for Hungarian Nanotech SMEs
2009.03.18
Guy Loury
Why are we looking at ComErgen Inc.?
Good example of a Hungarian nanotechnology SME that is
successfully making its way to the world markets
Why is ComErgen Successful ?
What does the future hold for ComErgen Inc. ?
Company Introduction
ComErgen Inc. is an innovative nanotechnology Research &
Development spin-off company specializing in:
• Nanoparticle engineering services and instrumentation for several industries
including: Pharmaceutical, Alternative Energy, Fine chemical, and
Agrochemical industries
• Disruptive Technologies (instrumentation)
Our company’s mission is to be a world leading service and
instrument provider in the nanoparticle engineering field
•Based in Budapest
•International management team and practices
•Global clients and activities
Company History
ComErgen Inc. was founded in 2006
•Established as a nanotechnology R&D specialist spin-off from
ThalesNano Inc.
•Initial capital contribution came from an established Hungarian
Technology Network
•2006-2007- Research into market and our core competencies
•2007-2008- Initial design of instrumentation and feasibility study
•2008-2009- Production of instrument prototypes and development of service
portfolio, initial service introduction
•2009-Future- Recapitalization, capacity growth, bring services to market,
launch instruments into the market, continual improvement process begins
Corporate Success Factors
Focused planning
To be focused you must first have a goal, the goal should not be easily
attainable but it must be a single goal
• Objectives must be met to achieve the goal
• Objectives must be S.M.A.R.T.
S-specific (singular)
M-measurable
A- attainable
R-realistic
T-time-bound
• Activities must be assigned to responsible parties in order to accomplish
the objectives
Market Identification & Evaluation
Proper market identification and evaluation is critical to success
Identified Markets
Evaluation
•Metal Nanoparticles
Not realized-Not profitable
•Catalyst
Realized- Saturated-Not profitable
•Quantum Dots
Not realized-No customers
•Carbon Nanotubes
Saturated-No real application-Out of Scope
•Nano Semiconductor
Saturated-No real application-Out of Scope
•Nanowires
Saturated-No real application-Out of Scope
•Nano API
Not saturated-Real market-Largest revenue“harbored” market
Positioning-The key to success
Positioning is a key to success if done properly. However, if done
improperly it can sink your company.
There are three ways to gain an advantageous position when breaking into a
new market.
1. Do it First
2. Do it Best
3. Do Both
Comergen’s road to success and current position
1. ComErgen has established itself as one of the first 5 in the world to enter this
niche market
2. ComErgen is currently, by defacto, a best 5 in the world in the market
3. ComErgen is quickly extending its capacities to maintain and strengthen its
position within the worlds best 5
Bright Future Prospects
ComErgen’s technology is currently being embraced
by the pharmaceutical industry as a leading solution
for solubility and bioavailability problem solving. Our
proven approach addresses the expressed needs of
the pharmaceutical companies and our flexible
business model represents several collaborative
options.
Bright Future Prospects
Successful service and product development
depends heavily upon approach
ComErgen’s approach:
• Evaluation of customer and market needs
• Problem identification
• Solution selling
This approach is more meaningful to the customer and will
position our company’s offerings advantageously compared to
competitors, whereby enhancing the value of the company.
Bright Future Prospects
We have several large industrial collaborations and
discussions, in progress, with companies such as:
•Sanofi Aventis (France)
•Nuformix (United Kingdom)
•CoCrystal Inc. (UK)
•CompuDrug (USA)
•N-Gene Research Laboratories Inc. (USA)
Collaboration with world leading partners will help position our
company, our services and our products in the global market
Summary
•Nanotechnology has real markets which can be reached by
Hungarian SMEs.
•SMEs in Hungary can succeed with proper planning, focus and
follow through.
•ComErgen Inc. is a good example of a Hungarian SME who is on
road to the world market.
Thank you for your time!