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FINANCIAL BASICS Business 2.010 at the Library Brown Bag Seminar Series course objectives FINANCIAL BASICS: • Identify names of financial reports • Describe their purpose • Use information to make important decisions about running your business • Learn financial vocabulary to communicate with professional advisors • Referral to SBDC ADVISOR • Access SBDC Resources 2 Numbers Tell A Story: • Sports and Recreation • • • 28 1 300 • School • • GPA Report Card • Financial Reports = Report Card for your Business 3 FINANCIAL BASICS Why are Financial Statements necessary? • • • • Making a profit or losing money? Healthy business? Bookeeping & taxes Enough cash? 4 Source of Financial Statements: • Accounts (Record Results of Financial Activities) • • • Sale of goods Pay telephone bill Purchase assets • 5 Types • • • • • Assets Liabilities Capital (equity) Revenue (income; sales) Expenses 5 FINANCIAL BASICS Common Financial Statements: • • • • Balance Sheet Profit & Loss (Income) Statement Breakeven Analysis Cash Flow 6 balance sheet Definition: Shows state of financial health of your company on a particular day • A ‘financial snapshot’ • “Assets = Liabilities + Equity” 7 balance sheet terms: Assets What a company owns • Cash • Accounts Receivable • Equipment • Software 8 balance sheet terms: Liabilities What a company owes • Bills to vendors • Loans • Mortgages • Accrued taxes • etc. 9 balance sheet terms: Equity What a company owns minus what a company owes OR What your business is worth at book value (not market value) 10 balance sheet terms: The sum of: Owner’s Equity – Money invested by owners Retained earnings Profit and losses to date 11 balance sheet Example: 10/31/10 12 profit & loss statement Definition: The income and expenses from your business operations that occurred during a specified period of time. 13 profit & loss statement Example: Gross Revenues $3,200 Less Cost of Goods Sold = -1,200 Gross Profit/Loss $2,000 Less Operating Expenses = -2,200 Net Profit/(Loss) $ (200) 14 profit & loss statement Terms: Gross Revenues= Total amount of money that comes into a business through sales of product or providing a service (Monthly Racoon Rib sales = $3,200) 15 profit & loss statement Terms: Cost of Goods Sold = Total amount of labor and material to produce the products (Monthly cost to produce Ribs = $1,200) 16 profit & loss statement Terms: Gross Profit = What’s left after subtracting CoGS from Gross Revenue ($2,000) Also called “Gross Margin” or “Contribution Margin” 17 profit & loss statement Terms: Operating Expenses (Overhead) = Other business operating costs, not associated with production. ($2,200) 18 profit & loss statement Terms: Net Profit/(Net Loss) = Gross Profit minus Operating Expenses ($200 [loss]) 19 profit & loss statement Terms: Net Profit is the money the owner(s) can: • take out of the business • reinvest in the business (after loans and taxes are paid). • This amount is what you pay income tax on. 20 profit & loss statement Example: Month of October 2010 21 breakeven analysis Calculates: What I have to sell at a given price to pay all my expenses with no profit. 22 breakeven analysis Terms: Contribution Margin Percent: • • Is the percentage of sales remaining after subtracting CoGS Is the percentage of Sales that contributes to Fixed Expenses and Profit. = Gross Profit/Sales 23 breakeven analysis Terms: Break Even Point (BEP) in sales/revenue = Fixed Expenses = Contribution Margin % $2200 .625 BEP in units = Fixed Expenses = Contribution Margin/unit $2200 = 440 5 24 Cash Flow IN • Sources of Cash Flow in: • • • • Sales Revenue Sale of Assets Loan proceeds Investment in the business 25 Cash Flow Out • Sources of Cash Flow out: • • • • Operating expenses Asset purchases Loan reduction (pay back of principal) Equity reduction (withdrawal of investment equity) 26 Positive Cash Flow • Positive Cash Flow is not the same as operating profit • Negative Cash Flow is not the same as operating loss • Cash in the bank is <not => positive cash flow • Cash Flow management = analyzing cash flow trends 27 Cash Flow Management Three rules for effective Cash Flow Management 1. PLAN 2. PLAN 3. PLAN 28 Cash Flow Projection • Make a Cash Flow projection (Plan) • Cash MUST come in faster than it goes out • Hold on to cash as long as you can • Compare cash flow projection to actual cash flow 29 Cash Flow Statement Example: Cash Flow Statement for Month of October 2010 Beginning Cash $0 Sources of Cash Owner’s Investment $4,900 Revenue $3,200 Loan Proceeds $5,000 Accounts Payable $5,000 Accrued Liability $1,000 Total Cash In $19,100 Uses of Cash CoGS $1,200 Operating Expenses $2,200 Inventory $2,000 Equipment $10,000 Loan Payment (Principal) $500 Tax Reserve $200 Accounts Receivable $1,000 Owner's Draw $1,000 Total Cash Out Ending Cash $18,100 $1,000 30 Wrap Up: Resources: WEB SITES • • • • • • • www.centralcoastsbdc.org www.edd.ca.gov www.irs.gov www.nolo.com www.sba.gov www.calgold.ca.gov www.co. santa-cruz.ca.us 31 evaluations & wrap-up FINANCIAL BASICS • Turn in seminar evaluations • Sign up for advising or other seminars • Thank you to our sponsors: 32