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Advertising Appeals
Bandwagon appeal
You’d better hurry! Our supply of these Wrackit
personal stereo systems is limited and everyone
wants one. Join your friends and get this hot
new system now while you still can!
Testimonial appeal
“Hi, I’m Anson Cere. In my role as chief homicide
investigator I smell some unpleasant things, but
as an actor, one thing I don’t want to smell is
myself. That’s why I use Coverup, the deodorant
that doesn’t need an alibi.”
False Image appeal
A person’s car says a lot. What’s your image?
The new DMB sport utility vehicle says you’re a
person of power, of prestige, of importance.
Reward appeal
You could win! If you’ve used our credit card in
the last thirty days, you’re already entered to
win our sweepstakes! Use it more!
Sex appeal
Men envy it; women want it; the smell of a real
man—and it comes only from Machosmell, a
cologne only for those strong enough to face it.
Glittering Generality appeal
It’s true that a great smile makes a great time,
so get EnamelScrape, the toothpaste with three
abrasives to rip the unhappiness from your
teeth.
Brand Loyalty appeal
Your parents bought our insurance; maybe your
grandparents too. We’re Ancient Life Insurance
Company, serving you with century-old
traditions.
Scientific Evidence appeal
Recent studies show that there is a low
incidence of side effects for this medication, a
few of them not serious or long-term.
Humor appeal
“Anthony the Animated Anteater here. You
know, I’ve given up those nasty six-legged bugs
for Sodium Pride salted snacks! I can suck ‘em
down twice as fast, and my blood pressure goes
up twice as far!”
Progress appeal
Last year’s phone is looking older by the minute.
To keep up with the latest technology, the latest
look, and the latest people, you’ll need the
Gizmo cell phone.