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World Tourism Organization
www.unwto.org
• Specialized UN agency in the field of tourism
• Global forum for tourism policy issues
• Practical source of tourism know-how
WTO Main Facts
• Headquarters, Madrid,
Spain
• History back to 1925
• 1947 International Union
of Official Travel
Organizations, London
• Became WTO in 1975
• Staff of some 90
• Became on 23 December
2003 specialized agency of
the UN
The Members
Full Members
• Right to vote and service
• Pay contribution based on economic strength and
importance of tourism
Associate members
• Normally regions within member States
• Right to service
• Pay smaller contributions
Affiliate Members
• Associations, companies, NGOs reflecting the wide
variety of the tourism sector
Areas of activity
• Sustainable Tourism Development
• Poverty Alleviation
• Indicators, Ecotourism, Planning
• Statistics and Economic Measurement of Tourism
• Tourism Satellite Account
• Compendium, Yearbook
• Quality of Tourism Development
• Signs&Symbols, Hygiene, Safety&Security
• Liberalization, GATS
• Market Intelligence and Promotion
• Measurement of Promotional Activities of NTOs
• Market Trends, Forecasting
• Human Resources Development
• Education&Training Standards
• Educating the Educators
Economies of Scale and Scope
• Data aggregation: Yearbook, Compendium
• Market research: Tourism Market Trends,
Ecotourism Series, Outbound Tourism Series
• Short term forecasting: Tourism Barometer
• Long term forecasting: Tourism Vision 2020
Agenda Setting
•
•
•
•
•
Sustainable Tourism Development
Child Abuse and Sex Tourism
Tourism Taxation
Senior Tourism
Social Tourism
Dissemination
•
•
•
•
Speaking at conferences
Using the Press
Internet, other channels
Publications
Importance
10 %
20 %
20 %
50 %
Dissemination of Information
• Publications are the final result of WTO’s
General Programme of Work
• WTO produces some 100 publications per
Year
• Normally some 50% in English, 25% in
French and 25% in Spanish
At WTO’s Printing Area
The WTOelibrary – cross-searchable portal
of UNWTO-publications.
July,1 2007 – enhanced version will be
launched
The new WTO elibrary
• The WTO elibrary – a fully cross-searchable
portal of all UNWTO-publications.
• July,1 2007 – enhanced version will be launched
Annual subscription service
• Annual subscription service
• Network Campus wide Access
• Simultaneous user-based price model
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