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Logo Design
Elements that help
in making logos
famous
Whether you are planning to operate
internationally or want to market
your product and services regionally.
The elements of designing a logo
would remain the same. Let’s take a
look at these elements:
One thing that is very obvious in
a good logo is that they are very
simple. No fancy or complex
graphic art work done.
But yet they are excellent
memory triggers.
• Logo design should be simple and
should not create confusion.
• Should be effective whether in full
colors or black and white
• Should follow the designing
principles of color, form,
consistency and clarity.
• Should not lose its look and feel if
reproduced on different objects.
• Should be able to project
company’s image, strength and
integrity.
Spiderman Logo
The spiderman character, its attributes and the famous spider
man logo was designed by Stan Lee, Jack Kirby and Steve
Ditko. The spiderman logo has always been prominently
featured on the chest of the traditional ‘red and blue’ spiderman
costume.
The spiderman logo covers almost the entire width of
spiderman’s chest. On an amusing note, the spiderman logo
comes in a close-up shot every time Peter Parker tears open his
shirt to transform into spiderman and aims to get control of a
situation. It consists of a spider that relates the character to the
spider skills and abilities. The spiderman logo has always been a
part of the spiderman’s costume, even with many modifications.
Nike Logo
Simple, Fluid and Fast. These are the
words used to describe the “Swoosh”
in the Nike logo that has become one of
the most recognized symbols in the
world. The first Nike logo was designed
by Carolyn Davidson in 1971 for just
$35. Phil Knight, founder of Blue
Ribbon Sports, Inc., hired Davidson to
design a logo for a shoe stripe. Though
the design did not enthrall Knight due to
time constraints, the Nike ‘Swoosh’ logo
was selected.
The Nike SWOOSH logo represents the wing in the famous
statue of the Greek Goddess of victory, Nike, who was the
source of inspiration for many great and courageous
warriors. According to legends, a Greek would say, "When
we go to battle and win, we say it is Nike."
Originally, the mark was referred to as ‘the strip’ but was later
changed to ‘Swoosh’ to describe the fibers used in Nike
shoes. In the spring of 1972, the first shoe with the Nike
SWOOSH Logo was introduced. Later, the Nike logo got
registered as a trademark in 1995 and has become the
corporate identity of Nike Inc. Apart from that, the Nike logo
has been a sole contributor in the overall success of the
brand.
Adidas Logo represents elegance, durability and without doubt
represents a mark of the leading sports gear in the world.
The 3 striped Adidas logo was created by Adi Dassler, founder of
Adidas. Adidas Logo was first used in 1967. Beginning with the
production of training and sports foot wear, Adidas later expanded its
production operations in leisure and apparel sector with the logo of
adidas appearing on each product.
The shape of 3 stripes on the Adidas Logo represents mountain,
pointing out towards the challenges that are seen ahead and goals
that can be achieved.
The true meaning of the ‘sky blue and white quartered’ BMW logo is
the most controversial issue of the company. According to Dr.
Florian Triebel, Executive Board Member of BMW AG, “There are
two traditions concerning the significance of the BMW logo and
trademark, offering two different interpretations of its sky blue and
white fields. One interpretation points to a rotating propeller. The
other relates the BMW logo to Bavaria as the place where the
products are manufactured”.
Beyond its strong line of pioneering
products, lies an interesting and
powerful corporate identity. Apple is
probably the only company not to use
its name in its logo. Yet, the Apple logo
is one of the most recognized
corporate symbols in the world. The
first Apple logo was designed by Jobs
and Wayne in 1976, featuring Isaac
Newton sitting under an apple tree. It
was inspired by a quotation by
Wordsworth that was also inscribed
into the logo that said: “Newton… a
mind forever voyaging through strange
seas of thought” with ‘Apple Computer
Co.’ on a ribbon banner ornamenting
the picture frame.
That Apple logo was immediately changed by
designer Rob Janoff into a multicolored apple
with a bite taken out off its right side, better
known as the “rainbow apple”. This was done to
commemorate the discoveries of gravity (the
apple) and the separation of light (the colors)
done by Isaac Newton and possibly to tribute the
‘fruit of the Tree of Knowledge’ in Adam and
Eve’s story. Even the term ‘Macintosh’ refers to a
particular variety of an apple. But certain
speculations exist about the proper meaning of
the Apple logo. Some believe that the ‘rainbow
colored’ Apple logo was used to advertise the
color capability of the Apple II computer. Others,
like author Sadie Plant of Zeroes and Ones,
considers the Apple logo as homage to Alan
Turning, the father of modern computing, who
committed suicide using a cyanide-laced apple.
For the last few years, the Apple logo has
appeared in various colors (aqua color
scheme was famous among all). But now
Apple has discontinued the use of bright
colors in the Apple logo, instead opting for
white and raw-aluminum color schemes.
The polished chrome logo seems to fit
ideally. The silvery chrome finish in the
new Apple logo is consistent with the
design scheme and freshens up the icon.
For whatever reason Apple Inc. had to
revamp its logo, the new Apple logo got a
hearty endorsement by the customers and
critics around the world. It can widely be
seen on all Apple products and retail
stores; and has become one of the world’s
most renowned brand symbols.
The New England Patriots, commonly called the "Pats" by sports writers and
fans, are a professional American football team, established in 1959 in Great
Boston. It is part of the Eastern Division of the American Football Conference
(AFC) in the National Football League (NFL). The team's name is inspired by
Boston’s role in the American Revolution and has achieved great success in the
past decade winning multiple Super Bowl titles and setting many records. It was
earlier known as the Boston Patriots but entered the league in 1960 with a new
name, New England Patriots.
The original logo of the New England Patriots was a stylized depiction of a
Revolutionary War tricorne hat. Midway through the first season, it was replaced
by an image of a New England Revolutionary War militiaman snapping a
football, developed by artist Phil Bissell. Patriots owner William Sullivan coined
the logo's nickname — "Pat Patriot" — in late 1961.
This primary logo was in use from 1961-1992. It portrays a Patriot in red, white,
and blue who is about to hike the football. The logo successfully expresses the
determination and stimulation of the team.
"Pat the Patriot" logo was the most ornate and graphically detailed logo to be
used anywhere in North American, but later it was replaced. From 1993-1999,
the logo used by the team displayed the silhouette of a Patriot's head wearing a
red-white-and-blue tricorne hat.
Since 2000, this logo is in use by the New England Patriots. It demonstrates a
silver patriot with naval blue shadow and hat with red stripes. This Patriots
logo is known to Boston sports fans as the "Flying Elvis", due to the
Minuteman's sideburn and pout. Not much changes were made to the logo
except making the blue shades more deeper.
A fact that has been empowering the Patriot logo is that it has been always
using a color scheme matching the American flag. This color palette has not
only made the logo one of the most recognized sports symbols of the world but
also reflects the determination and strength of the team. Undoubtedly, the logo
portrays The Patriots as one of the most elusive and challenging teams of the
world.
Quiz: Write the name of the company next to the
corresponding number.
1
3.
2.
4.
7.
6.
5.
10.
8.
9.
Sketchbook Assignment
• Find ten different logos (on the internet)
cut and paste them to one page, print,
glue in your sketchbook.