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The Argumentative Appeals: Persuasive Appeals to Support Claims and Respond to Counterclaims/Counterargument s Delacruz 2014 RHETORICAL WEB Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. —Aristotle SOAPSTone LOGOS: appeal to audience’s reasoning or logic ETHOS: appeal to audience’s “ethical” desire to believe in the author’s credibility PATHOS: appeal to audience’s emotions Aristotle’s Appeals for Argumentative Writing SCHEMES: Long versus Short Sentences, Imperative versus Interrogative Sentences TROPES: similes, metaphors, personification, hyperboles OTHER RHETORICAL STRATEGIES (CONNOTATIVE DICTION, ALLUSIONS) ARGUMENTATIVE APPEALS: LOGOS, PATHOS, ETHOS LOGOS: appeal to audience’s reasoning or logic (A B C) EXAMPLE: ANALYSIS: ETHOS: appeal to audience’s “ethical” desire to believe in the author’s credibility/appeal to audience’s trust in the speaker EXAMPLE: ANALYSIS: PATHOS: appeal to audience’s emotions EXAMPLE: ANALYSIS: ARGUMENT = CONVERSATIONS THEY SAY: COUNTERCLAIM THE AMERICAN DREAM IS THAT EVERYONE HAS THE POTENTIAL TO BE ECONOMICALLY AND SOCIALLY SUCCESFUL I SAY: YOUR CLAIM (REBUTTAL) THE AMERICAN DREAM IS NOT A DREAM OF ECONOMIC SUCCESS, BUT THE DREAM THAT ONE CAN FIND SATISFACTION IN HIS/HER LIFE’S WORK