Download A Plan for Organizing Persuasive Speeches

Chapter Twenty-Six
Organizing
Persuasive
Speeches
Chapter Twenty-Six
Table of Contents
Factors to Consider in Choosing an
Organizational Pattern
A Plan for Organizing Persuasive
Speeches
Factors to consider:
Arguments and Evidence
Organization can depend on the type of claim:
Claims of policy = problem-solution
Claims of value = comparative-advantage
 Claims of fact = cause-effect or
problem-cause
Factors to consider:
The Audience
Organization can depend on the target
audience and their feelings toward the
topic.
Refutation pattern = Hostile Audiences
Narrative pattern = Sympathetic Audiences
Factors to consider:
The speech purpose
The type and degree of change you seek,
also known as the speech purpose, can
determine the organizational pattern.
A Plan for Organizing Persuasive Speeches:
Problem-Solution Pattern
Problem-Solution Pattern: first
demonstrate the nature and significance
of the problem and then provide
justification for a proposed solution.
A Plan for Organizing Persuasive Speeches:
Problem-Cause-Solution Pattern
Problem-Cause-Solution Pattern: first
demonstrate the nature of the problem,
reasons for the problem, unsatisfactory
solutions, and a proposed solution.
A Plan for Organizing Persuasive Speeches:
Monroe’s Motivated Sequence
Developed by Alan Monroe, Monroe’s
Motivated Sequence provides an
organizational pattern for planning and
presenting persuasive speeches.
A Plan for Organizing Persuasive Speeches:
Monroe’s Motivated Sequence
Step
Step
Step
Step
Step
1:
2:
3:
4:
5:
Attention
Need
Satisfaction
Visualization
Action
A Plan for Organizing Persuasive Speeches:
Monroe’s Motivated Sequence:
Step 1: Attention
A persuasive speech should begin by
getting the audience’s attention.
Address core concerns of the audience.
A Plan for Organizing Persuasive Speeches:
Monroe’s Motivated Sequence:
Step 2: Need
The need step isolates and describes
the issue.
Give the audience a reason to listen to
your propositions.
A Plan for Organizing Persuasive Speeches:
Monroe’s Motivated Sequence:
Step 3: Satisfaction
The satisfaction step identifies the
solution.
Offer the audience a proposal to
reinforce or change their attitudes,
beliefs, and values regarding the need
at hand.
A Plan for Organizing Persuasive Speeches:
Monroe’s Motivated Sequence:
Step 4: Visualization
The visualization step carries the audience
from accepting the feasibility of your
proposal to seeing how it will actually
benefit them.
Invoke the needs of self-esteem and selfactualization.
A Plan for Organizing Persuasive Speeches:
Monroe’s Motivated Sequence:
Step 5: Action
The action step
involves making a
direct request of
the audience to
act.
A Plan for Organizing Persuasive Speeches:
Comparative-Advantage Pattern
Comparative-Advantage Pattern:
organized by favorably comparing your
position to the alternatives.
A Plan for Organizing Persuasive Speeches:
Refutation Pattern
Refutation Pattern: address each main
point and then refute it.