Download Propaganda Notes

Propaganda or Persuasive Techniques
“Do You Buy It?”
Directions: Name the product or company that goes with each of the following slogans or songs.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
M’m m’m good. ______________________
You deserve a break today, so get out and get away, at _____________________.
Taste the rainbow. ___________________
Snap! Crackle! Pop! _____________________
Like a good neighbor, ______________________ is there.
It’s finger lickin’ good. _____________
Melts in your mouth, not in your hands. ________________
I am stuck on ____________, and ________________s stuck on me."
Can you hear me now? ____________________.
Leggo my __________________.
They'rrrre GR-R-REAT!" __________________
My bologny has a first name, it's _____________.
My bologny has a second name it's ____________.
Oh! I love to eat it every day
And if you ask me why, I'll say
Cause __________________________ has a way with B-O-L-O-G-N-A."
I don’t wanna grow up, I’m a _________________________ kid.
Give me a break! Give me a break! Break me off a piece of that
________________ bar.
What’s in your wallet? __________________
What can brown do for you? ___________________________
Sometimes you feel like a nut; sometimes you don’t. __________________ and ____________
Eat fresh. ____________________________
Can you pick out these companies by their logo?
1__________
4__________
5__________
2__________
6____________
3__________
NOTES: Try to identify persuasive techniques in the media including:
1. name calling or innuendo – creating a negative attitude; hinting or implying; using loaded, emotional, or
slanted language
2. glittering generalities or card stacking – telling only part of the truth; generalizing from a shred of evidence
3. bandwagon – creating a desire to join a large group satisfied with the idea; making one feel left out if not with
the crowd
4. testimonials – using the declaration of a famous person or authoritative expert to give heightened credibility
5. appeal to prestige, snobbery, or plain folks – using a spokesperson who appeals to the audience: a well-known
or appealing person the audience wants to emulate, a person like the audience members with whom they can
identify, a person whose lifestyle appeals to the audience
6. appeal to emotions – connecting with emotions: loyalty, pity, or fear; love of family, peace, or justice
Media Messages SOL 7.3
Be able to ask yourself these questions when looking at media messages:
1.
Authorship (Who constructed the message?)
2.
Format (This is not just the medium being used but also how the creators used specific elements for effect, i.e., color,
sound, emphasis on certain words, amateur video, kids’ voices.)
3.
Audience (Who is the person or persons meant to receive the message? How will different people receive the message?)
4.
Content (This is not just the visible content but the embedded content as well, which includes underlying assumptions of
values or points of view; facts and opinions may be intermixed.)
5.
Purpose (Why is the message being sent—is it meant to persuade, inform, entertain, sell, or a combination of these?)
6.
Auditory media can be heard (e.g., music, radio shows, podcasts).
7.
Visual media can be viewed (e.g., television, video, Web-based materials, print ads).
8.
Written media includes text (e.g., newspapers, magazines, books, blogs).
Note:

You should recognize that media messages vary depending on the medium. A strictly auditory message is more dependent on
sound than a visual message. Each message uses a variety of techniques.

Facts can be verified and opinions cannot. Know the difference between a fact and an opinion.

Notice use of persuasive language and connotations to convey viewpoint.

Recognize that each medium creates meaning differently using visual or verbal techniques. For example, a dissolving picture
indicates the passing of time, as do transitional words and phrases in verbal presentations.

Try to analyze a media text considering what techniques have been used and their purpose.

Recognize that production elements in media are composed based on audience and purpose to create specific effects.

Try to analyze the elements of a variety of media including layout, pictures, and text features in print media, and camera shots,
lighting, editing and sound in TV, radio, and film.

Recognize that the effectiveness of any media message is determined by the impact on the intended audience. Try to identify
the effect of persuasive messages on the audience. For example, the Don’t Drink and Drive campaign has been an effective
campaign because the number of traffic accidents due to drunk driving has been reduced.

We will create and publish age-appropriate media messages, such as public service announcements aimed at a variety of
audiences with different purposes and include multimedia components in presentations to emphasize points.