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17/08/2012 Textile industry benefits from booming bicycle sales Urban Cycling Apparel Gears up for 2013 Friedrichshafen, Germany - Cycling apparel has long fallen into two major categories: the streets and the mountains - that is to say, bicycle racing and mountain biking. Both of these areas will continue to play a dominant role in 2013. And yet, a new wind is sweeping through the industry. Not only is touring apparel set to grow out of its niche, but urban cycling is also gearing up for a major debut. The leading trade show Eurobike, which takes place from August 29 through September 1, 2012, will showcase the bicycle industry?s fashion trends for the upcoming season - both at the exhibition booths and at the Fashion Show. "Thanks to e-bikes and the growing consciousness of cycling in major cities such as Frankfurt, Hamburg, Berlin and Munich, bicycles are playing an increasingly important role in urban mobility,? says Matthias Dreuw, Managing Director of the bicycle apparel brand Triple2 Sportswear. Hannu Haslach from Gore Bike Wear agrees: "Cycling continues to be a strong trend. It is gaining importance not only as a leisure activity, but also as a means of commuting to and from work.? Haslach also pointed out the growing number of bike paths that are being built both in cities and in the countryside. The Fashion Show at Eurobike in Friedrichshafen will demonstrate the growing significance of urban cycling, even as racing and mountain biking apparel continue to dominate the field. In both categories, legwear clearly leads the industry. Whether they?re designed for racing or mountain biking, cycling shorts with special linings are the showpiece of nearly every brand?s collection. The upcoming season?s new arrivals range from specialized to sporty, and from extravagant to innovative. The apparel manufacturer Gonso also sees cycling shorts as "the centerpiece of cycling,? according to Marketing Director Ludger Tabeling. The Albstadt-based company has expanded its offerings to include a wider variety of fits and, above all, plus sizes. The cycling brand Protective is also moving into this area. With sizes ranging up to 6XL, Protective also caters to consumers without previous experience in cycling. New arrivals for women will be an additional focus at the show: Gonso, for example, will be presenting its special cycling shorts for pregnant women. The Scottish company Endura is also expanding its offerings for women: "From a technical standpoint, bib shorts continue to be the gold standard,? says Katrin Engel, Marketing Director for Germany. "However, women always have a disadvantage with these shorts when it comes to taking care of certain needs.? This is why Endura will be presenting bib shorts with a convenient "drop seat? for bathroom breaks on long bike rides. Sugoi and Bellwether will also be offering technical refinements. Both brands are focusing on features and materials that are primarily found in mountain biking apparel. Bellwether?s cycling shorts use Schoeller?s Coldblack material, which heats up less than other materials in the sunshine, despite being black. Sugoi is integrating the Boa lacing system into its products, which adjusts evenly to the rider?s hip size during riding. Löffler is sure to make a splash on the catwalk with garments in red, black and white. This striking color scheme will be used across its entire range of products featuring the Hotbond ultrasonic welding technology, which allows clothing to be manufactured without seams, thus eliminating friction between the garment and the skin. The choreography on the catwalk will offer an impressive demonstration of how this technology allows clothing to be extremely elastic and provide a high degree of mobility. Vaude has positioned its Urban Life commuter collection in the travel sector. "Many retailers had problems presenting the urban collection on the sales floor,? says Stephanie Herrling, Press Spokesperson for Bike Sports at Vaude. "The idea of integrating the Urban Life product line into the travel collection stems from the realization that both target groups have comparable demands regarding functionality and features. The main difference is in the design. Accordingly, our new Travel & City collection for the summer 2013 season includes both classic and fashionable apparel.? This means that retailers will have to rethink their sales approach. Instead of focusing only on racing bikes and mountain bikes, they need to create space, generate new ideas and gain expertise in the emerging area of urban cycling. In addition, the strong bicycle touring segment also offers significant sales potential. The Fashion Show will take place three times a day during the exhibition, at 11 a.m., 2 p.m. and 4 p.m. (on the public day on Saturday there will be an additional show at 12:30 p.m.). There is no better way to enjoy a relaxing and informative break amid the bustle of the trade show. Eurobike will take place from Wednesday, August 29, through Saturday, September 1, 2012. The first three days of the show will be open exclusively to trade visitors. On Saturday, September 1, the show will also be open to consumers. Additional information is available www.eurobike-show.de. Note to Editors: Characters (with spaces): 5286 In case of further questions please contact our press department. They will be glad to help you. at