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SMARTRAC Presents “The Path from Merchandise Visibility to Consumer
Amsterdam, January 9, 2013 – SMARTRAC N.V., the leading developer, manufacturer, and
supplier of RFID transponders and inlays, announced that it will provide visitors of the NRF
Annual Convention & EXPO, Retail’s BIG Show, with an interactive retail experience area.
This year’s experience will take visitors on “the path from merchandise visibility to consumer
experience,” demonstrating the benefits of RFID and NFC technologies from the ultimate supply
chain and inventory management solutions, all the way to applications for consumer acquisition,
experience, and retention. In a dedicated retail experience area, visitors will have the opportunity
to familiarize themselves with how RFID technology benefits retailers, brand owners, and
Together with partners r-pac, Cellotape, Overheer Systems, Pittsfield ID, and Thinaire™,
SMARTRAC will be demonstrating the latest RFID and NFC solutions for retail at booth 2059
from January 14 to 15, 2013.
SMARTRAC will also be showcasing the new WebLite UHF RFID tag designed for retail EPC
programs. The WebLite is a technological advance in both size and performance, and is
especially suited for item-level tagging and identification where RFID tag space is limited and
performance is of critical importance.
r-pac International will showcase a variety of converted RFID products including the newly
announced WebLite hangtags and stickers. r-pac personnel will be available to discuss retailer
requirements and how they have been assisting suppliers worldwide with their RFID tagging
needs. r-pac will further demonstrate their r-trac serialization management platform, which is the
engine for their worldwide service bureaus and in-plant print and encode solutions. Experts in
RFID will be available to discuss retailer and brand owner needs and provide guidance in
implementing a successful RFID program.
Cellotape will be displaying an assortment of printed products that include encoded NFC tags
with variable printed data aligned with variable encoded data. The products cover multiple
industries from the tech world, through table tents and smart poster tags to business cards.
Cellotape will also be demonstrating Tap4Mor stickers for use at the point of purchase (POP)
and point of sale (POS).
Overheer Systems will debut the new Reflect Mobile Checkout app. The company’s first
customer-operated app for retail allows individuals to check out from the store on their
smartphones within a matter of moments. At booth 2059, visitors will see how retailers need to
bridge the gap between online and brick-and-mortar sales.
The Pittsfield ID InMotion™ Retail Marketing system leverages SMARTRAC inlays, enhances
the customer experience, and captures the customer’s attention through interactive product
pages, streaming video, augmented reality, website links, and/or product information. The
InMotion™ system matches the actual motion of products handled by the customer with digital
advertising material, turning an ordinary shopping trip into an interactive sales experience and
providing retailers with actionable marketing insights and reports. InMotion™ will also
demonstrate an interactive multi-touch experience to showcase products and lifestyle in a retail
Thinaire™ will be displaying its scalable cloud-based marketing platform that enables
coordinated and relevant brand messages to come to life on a person’s smartphone.
For additional information about the NRF Annual Convention & EXPO, Retail’s BIG Show, visit
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and NFC
transponders and inlays. The company produces both ready-made and customized
transponders and inlays used in access control, animal identification, automated fare collection,
border control, RFID-based car immobilizers, contactless payment cards, electronic product
identification, industry, libraries and media management, laundry, logistics, mobile and smart
media, public transport, retail, and many more.
SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation
under Dutch law with its registered headquarters in Amsterdam. The company currently employs
some 4,000 employees and maintains a global research and development, production, and
sales network.
About r-pac:
r-pac is a global corporation with world headquarters in New York and regional headquarters in
Hong Kong, Singapore, and Europe. Since 1987, r-pac is a vertical supplier of soft- and hard-line
trims and packaging to major global retailers and brand owners in multiple industries, including
apparel, electronics, home goods, CPG, FMCG, footwear, sporting goods, and toys. In addition
to delivering innovative branding and packaging solutions, r-pac is leading the industry in itemlevel tagging for manufacturers and retailers from source-to-store with RFID technology.
About Cellotape:
The Cellotape Companies, Cellotape Inc., Landmark Label, Cellotape PTE. Ltd., and Tap4Mor,
provides a host of creative solutions from Wine Labels to Graphic Overlays to the most
demanding Medical Applications and Industries. The company tag line that “Anything is
Possible” is reflected in the finished products to some of the most demanding graphic designs
surviving in demanding environmental conditions. Based on its vast inventory of different
materials, inks, and adhesives the company is able to meet and exceed all customer
requirements and expectations.
About Overheer Systems:
Overheer Systems provides turn-key item-level RFID solutions enabling retailers to increase
sales and giving healthcare unprecedented visibility into inventory. The company’s cloud-based
applications in the Reflect RFID Suite, comprises many specialized applications: Reflect Web,
Reflect Mobile, Reflect Fixed Reader, Reflect Print & Serialization, Reflect Distribution, and the
new Reflect Mobile Checkout.
About Pittsfield ID:
Pittsfield ID is a full service, global provider of brand identification and brand associated
technologies to the apparel and soft goods industries. The company manufactures high quality
woven and printed brand labels, RFID/EAS solutions and flexible RFID software products.
Pittsfield ID supplies major brands and high volume programs while maintaining the flexibility
and personal customer service contact necessary to satisfy the needs of customers large and
small. The company’s innovative label solutions range from customer specific enhancements to
process changes that have improved label production methods worldwide.
About Thinaire™
Thinaire has pioneered a scalable cloud-based marketing platform that enables coordinated and
relevant brand messages to come to life on a person’s smartphone using NFC and other mobile
on-ramps. Thinaire’s platform supports all media forms: In-store media, magazines and
publications, digital place-based media networks, Out-of-Home media, special events and
messaging directly from the product. Thinaire’s cloud-based platform is designed to host
branded experiences and promotions; capturing all of the relevant data – both output and input that comes as a result of each shopper engagement.
If you have any questions, please contact:
Tanja Moehler
Head of Corporate Communications & Marketing
Phone: +31 20 30 50 157
Email: [email protected]
Forward-looking statements:
All forward-looking statements contained in this press release are based on assumptions, planning, and forecasts at the time of
publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and
developments, the conduct of competitors, political decisions, and other factors may cause the actual results to be materially
different from the assumptions, planning, and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V.
does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC
N.V. does not assume any obligation to update the forward-looking statements contained in this press release.