Download FORM 8-K - corporate

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Green marketing wikipedia , lookup

Touchpoint wikipedia , lookup

Advertising campaign wikipedia , lookup

Global marketing wikipedia , lookup

Youth marketing wikipedia , lookup

Brand awareness wikipedia , lookup

Customer engagement wikipedia , lookup

Supermarket wikipedia , lookup

Brand ambassador wikipedia , lookup

Neuromarketing wikipedia , lookup

Internal communications wikipedia , lookup

Brand equity wikipedia , lookup

Visual merchandising wikipedia , lookup

Product planning wikipedia , lookup

Consumer behaviour wikipedia , lookup

Emotional branding wikipedia , lookup

Brand loyalty wikipedia , lookup

Marketing channel wikipedia , lookup

Sensory branding wikipedia , lookup

Transcript
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report: January 17, 2017
(Date of earliest event reported: January 17, 2017)
Revlon, Inc.
(Exact Name of Registrant as Specified in its Charter )
Delaware
(State or Other Jurisdiction of
Incorporation)
1-11178
(Commission
File Number)
One New York Plaza
New York, New York
(Address of Principal Executive Offices)
13-3662955
(I.R.S. Employer
Identification No.)
10004
(Zip Code)
(212) 527-4000
(Registrant’s telephone number, including area code)
None
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant
under any of the following provisions (see General Instruction A.2. below):
⃞ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
⃞ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
⃞ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
⃞ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Item 8.01. Other Events.
On January 17, 2017, Revlon, Inc. (“Revlon”) issued a press release (the “Press Release”) announcing certain organization changes.
The full text of the Press Release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated by reference in its
entirety into this Item 8.01.
Item 9.01. Financial Statements and Exhibits.
Exhibit No.
Description
99.1
Press Release, dated January 17, 2017.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned hereunto duly authorized.
REVLON, INC.
By: /s/ Michael T. Sheehan
Michael T. Sheehan
Senior Vice President, Deputy General Counsel and Secretary
January 17, 2017
EXHIBIT INDEX
Exhibit No.
99.1
Description
Press Release, dated January 17, 2017.
Exhibit 99.1
Revlon Unveils a New Structure Designed to Drive Global Growth
NEW YORK--(BUSINESS WIRE)--January 17, 2017--Revlon, Inc. (NYSE:REV) unveiled today a new organization structure designed to enable the company to meet
its long-term growth aspirations and more effectively compete in the dynamic and rapidly growing, global beauty industry. With the successful acquisition of Elizabeth
Arden in September 2016, the $3 billion combined beauty company has a diverse portfolio of iconic brands with product offerings in color cosmetics, skincare,
fragrance, hair color and hair care, beauty tools, men’s grooming products, anti-perspirant deodorants and other beauty care products, sold in approximately 150
countries through a variety of distribution channels.
The Company will organize to a new brand-centric structure, built around four global brand teams, Revlon, Elizabeth Arden, Fragrances and Portfolio Brands, designed
to optimize and focus on building brand equity and delighting and winning with beauty consumers.
To ensure that the organization also benefits from its broad commercial expertise and continues to develop strategic customer relationships, a new customer-facing
regional structure will optimize global sales and brand presence behind five regions in North America; Europe, Middle East & Africa; Asia; Latin America, which
includes Mexico; and Pacific, which includes Australia and New Zealand.
In order to better support the new brand-centric and regional structures, the enabling functions, including Finance, Human Resources, Supply Chain, Research &
Development, Legal, and Communications & Corporate Social Responsibility, will also reorganize their departments.
“This new brand-centric structure enables us to leverage the strength of our iconic brands, better focus on and serve beauty consumers, and quickly adapt to their
changing behaviors and preferences,” said Mr. Fabian Garcia, President & CEO of Revlon. “Aligned with our strategy, the new brand-centric structure better positions
us to grow and win across categories, channels and geographies by delivering consistent, seamless and exceptional brand experiences, wherever and however our
consumers shop for beauty,” he added.
The new organization design enables the Company to continue to build on its strategy for growth, streamlines and simplifies the ways of working and assembles an
experienced, passionate and talented leadership team that will help realize the combined organization’s vision and growth ambitions.
About Revlon, Inc.
Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch
of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon
acquired the iconic Elizabeth Arden® portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, the Revlon Beauty’s Group’s
diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including mass, salon and prestige. Revlon
ranks among the top 20 global beauty companies, with product offerings in color cosmetics, skincare, hair color and care, beauty tools, men’s grooming products,
anti-perspirant deodorants and other beauty care products fragrances under brands such as Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American
Crew, Almay, Mitchum, Cutex, Elizabeth Taylor, Britney Spears, Juicy Couture, Curve, John Varvatos and Christina Aguilera. Please
visit http://www.revlon.com for the latest news and information about Revlon and its brands.
Forward-Looking Statements
Statements made in this press release, which are not historical facts, are forward-looking and are provided pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements speak only as of the date they are made and the Company undertakes no obligation to publicly
update any forward-looking statement, whether to reflect actual results of operations; changes in financial condition; changes in general U.S. or international economic
or industry conditions and/or conditions in the Company’s reportable segments; changes in estimates, expectations or assumptions; and/or other circumstances,
conditions, developments and/or events arising after the issuance of this press release, except for the Company's ongoing obligations under the U.S. federal securities
laws. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on preliminary or potentially inaccurate estimates and
assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements in this press release. Such
forward-looking statements include, among other things, the Company’s belief and expectations that: (i) its new organization structure is designed to enable the
company to meet its long-term growth aspirations and more effectively compete in the dynamic and rapidly growing, global beauty industry; (ii) its new brand-centric
structure is designed to optimize and focus on building brand equity and delighting and winning with beauty consumers; (iii) its new customer-facing regional structure
will ensure that the organization also benefits from its broad commercial expertise, continues to develop strategic customer relationships and optimizes global sales and
brand presence; (iv) this new brand-centric structure will enable the Company to leverage the strength of its iconic brands, better focus on and serve beauty consumers,
quickly adapt to their changing behaviors and preferences and better position the Company to grow and win across categories, channels and geographies by delivering
consistent, seamless and exceptional brand experiences, wherever and however the Company’s consumers shop for beauty; and (v) the new organization design will
enable the Company to continue to build on its strategy for growth, streamline and simplify the ways of working and assembles an experienced, passionate and talented
leadership team that will help realize the combined organization’s vision and growth ambitions. Actual results may differ materially from such forward-looking
statements for a number of reasons, including as a result of the risks and other items described in Revlon’s filings with the SEC, including, without limitation, in
Revlon’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K and any amendments thereto filed with the SEC during
2017 and 2016 (which may be viewed on the SEC’s website at http://www.sec.gov or on Revlon, Inc.’s website at http://www.revloninc.com ). Additional
important factors that could cause actual results to differ materially from those indicated by the Company’s forward-looking statements include risks and uncertainties
relating to: (i) difficulties with, delays in and/or the Company’s inability to achieve its long-term growth aspirations, such as due to unanticipated circumstances or
results affecting the Company's financial performance, including decreased consumer spending in response to weak economic conditions or weakness in the
consumption of beauty care products; adverse changes in foreign currency exchange rates; decreased sales of the Company's products as a result of increased
competitive activities by the Company's competitors and/or decreased performance by third party suppliers; changes in consumer preferences, such as reduced
consumer demand for the Company's products or lower than expected customer and/or consumer acceptance of the Company’s existing or new products; lower than
expected results from the Company’s advertising, promotional, pricing and/or marketing plans; higher than expected sales returns related to any reduction of space
and/or inventory management by the Company's customers; changes in consumer purchasing habits, including with respect to retailer preferences and/or among sales
channels; and/or higher than expected synergy and integration program costs and expenses related to the Elizabeth Arden acquisition; (ii) difficulties with, delays in
and/or the Company’s inability to optimize and focus on building brand equity and delighting and winning with beauty consumers, including, without limitation, due to
one or more the factors referred to in clause (i) immediately above; (iii) difficulties with, delays in and/or the Company’s inability to benefit from its broad commercial
expertise, continue to develop strategic customer relationships and/or optimize global sales and brand presence, including, without limitation, due to one or more the
factors referred to in clause (i) immediately above; (iv) difficulties with, delays in and/or the Company’s inability to leverage the strength of its iconic brands, serve its
beauty consumers, quickly adapt to their changing behaviors and preferences, grow and win across categories, channels and geographies and/or deliver consistent,
seamless and exceptional brand experiences, wherever and however the Company’s consumers shop for beauty, including, without limitation, due to one or more the
factors referred to in clause (i) immediately above; and/or (v) difficulties with, delays in and/or the Company’s inability to continue to build on its strategy for growth,
streamline and simplify the ways of working and/or assemble an experienced, passionate and talented leadership team that will help realize the combined organization’s
vision and growth ambitions, including, without limitation, due to one or more the factors referred to in clause (i) immediately above. Factors other than those referred
to above could also cause Revlon’s results to differ materially from expected results. Additionally, the business and financial materials and any other statement or
disclosure on, or made available through, Revlon’s website or other websites referenced herein shall not be incorporated by reference into this press release.
CONTACT:
Revlon
Investor Relations:
Siobhan Anderson, 212-527-5230
or
Media Relations:
Pamela Alabaster, 212-527-5863