Download Answer all the questions

Reg.No:
SNS College of Technology,Coimbatore-35.
(Autonomous)
Internal Assessment -I
Academic Year 2016-2017(Even)
Second Semester
Department of MBA
16BA612 – Research Methods for Management
B
Time: 1 ½ Hours
Maximum Marks: 50
PART A – (3*2 Marks = 6 Marks)
Answer all the questions
1. State what you mean by Empirical Research
2. Explain what you mean by a Variable.
3. List down the types of Experimental Research
Design.
PART B – (2*4 Marks = 8 Marks)
Answer all the questions
4. Briefly Explain the following; (i) Independent
variable, (ii) Dependent variable, (iii) Extraneous
variable and (iv) Intervening variables
5. Explain in detail the types of Informal Experimental
Designs
PART C – (3*12 Marks = 36 Marks)
6 Case Study
Carol Bagh, New Delhi – Master Chef’s
Corp. is trying to hook customers in southern
and western test markets, including one in
Coimbatore, on a new catfish sandwich.
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The chain is serving its newest sandwich in
Coimbatore, Tamilnadu; Gandhi nagar, Surat,
and
Ahmedabad,
Gujarat;
Mumbai,
Maharashtra;
Vishsakapatnam,
Andhra
Pradesh; Kochi, Ernakulam, Thrissur, and
Kannur, Kerala, said Mr. Kumar, a marketing
specialist for Master Chef’s in New Delhi.
The sandwich consists of a 25.5 grams catfish
patty, lettuce, and tangy sauce served on a
homestyle bun.
The company will evaluate the sandwich
based on sales and supply availability after a
six-week ad campaign ends in mid-April.
“The advertising will be similar to what we’re
doing right now with the grilled steak
sandwich,” Mr. Kumar said. “We will
promote it to the fullest and see what
happens.”
The Catfish Institute, an industry promotion
association based in Thiruvananthapuram,
Kerala, is supplying the catfish.
Catfish Institute director Mr. Jithin said cat
fish farmers, processors, and marketers are
very excited about this prospect for our
industry. This is super good news.
“But we don’t want to get our hopes up too
much and start thinking this is going to be our
salvation, because we already have a viable
industry.”
Mr. Jithin said that catfish firms that
remember earlier tie-ups with major
restaurant chains such as Church’s Fried
Chicken are cautiously optimistic about the
Master Chef deal.
The management team for new product
development was interested in assessing the
relevancy of the chosen test markets to the
three states designated for rollout if the test
market was satisfactory (Tamilnadu, Gujarat,
and Karnataka).
(a) What are your conclusions about the
representativeness of the test cities to
the designated rollout states?
(b) What secondary data should you
present to support your conclusions?
Where will you obtain this data?
7 a. Discuss elaborately on (i) the values, 12
strengths and weaknesses of historical
research and (ii) the types of historical
research.
Or
b. Discuss elaborately on the basic steps of 12
research process.
8 a. Discuss elaborately on the historical
12
research designs and informal types of
experimental designs.
Or
b. State what a Research Problem is and
12
explain in detail the process of clarifying
research question through ManagementResearch Question Hierarchy.
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