Download Market potential of new technology

INTERVALUE R&D Result Valorisation Plan
Template and Guideline on
Section 3: Market potential of a new technology
PART A: IDENTIFICATION OF R&D RESULT
 The project team
Advisor’s Name:
Phone:
E-mail:
Expecting date of
valorization plan
submission:
 Identification of R&D activity
Acronym:
Author of the R&D
result:
Company or
University:
Phone:
E-mail:
Sector:
Type of the R&D result:
INTERVALUE R&D Result Valorisation Plan
Template and Guideline on
Section 3: Market potential of a new technology
PART B: VALORISATION PLAN
SECTION I: The product
The innovation potential of this product is related to:
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1a
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Technology-driven innovation (under the influence of the development of science the market is not ready for the product)
Market-driven innovation (as a result of market surveys, the market expects the
product)
Replacement of existing product
Product related to cost reduction
Radical new product
Other, what…
1b
What added value for end-users does the product hold?
• higher quality
• Better technical characteristics
• Other ...
1c
What is the Unique Sales Proposition of the potential product?
Detailed comment
INTERVALUE R&D Result Valorisation Plan
Template and Guideline on
Section 3: Market potential of a new technology
SECTION 2: The Market
What is the target market for the product?
National 
2a
European 
Global 
Please describe the characteristics of your target market.
Select and comment
How the product is characterized from the following options? Number of companies
producing similar products in the field.
2b
• Base – applied by all companies in the industry
• Leading - applied by a single or limited number of competitive companies
• Key –at a development stage, but has already proven its potential
Detailed comment
What type of market demand will be satisfied?
2c
• Existing demand - the market is already developed
• hidden (latent) demand - the market has yet to be developed
Detailed comment
2d
What is the current stage of the product’s market life cycle?
INTERVALUE R&D Result Valorisation Plan
Template and Guideline on
Section 3: Market potential of a new technology
• Implementation, implementation in production (leading to a radically new product
offers)
• Growth (rapid spread within the industry or outside it)
• maturity (parameters of the technical characteristics of manufactured products
reached their maximum, higher-grade products can be manufactured on the basis of
technological substitution)
Detailed comment
2e
Strategic partnerships (existing or potential).
Detailed comment
SECTION 3: The Competition
3a
What is the competition within your target market?
Detailed comment
What competitive advantages will the introduction of the new product ensue?
3b
• lower prices based on lower production costs
• product differentiation (uniqueness of the product proposal)
INTERVALUE R&D Result Valorisation Plan
Template and Guideline on
Section 3: Market potential of a new technology
Detailed comment
Potential products relate to the following price range:
3c
• High price range
• Average price range
• Low price range
Detailed comment
Potential products will be marketed:
3d
• To regulated markets (e.g. heat supply, water supply, universal telecommunication
services, agricultural products, fishing industry, architectural services)
• To markets operating on the principle of free negotiation between agents on the
market
Detailed comment
SECTION 4: Indicators
Estimated cost of the new products
Expected market volume (potential / maximum number of users)
Expected sales volume
Expected market share of the company (proportion between sales and total
company sales in the relevant market)
INTERVALUE R&D Result Valorisation Plan
Template and Guideline on
Section 3: Market potential of a new technology
KEYWORDS QUANTITATIVE ASSESSMENT (0-5).
Please put X as appropriate.
Added-value potential
Size of future market demand
Competitive positioning of the product
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