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Term Definition Applied research Uses theories to investigate real phenomena that are of relevance for practitioners. Applied research often builds upon basic research. It has an emphasis on solving practical problems. Basic research Attempts to understand processes and their outcomes, which form the fundaments for explaining levels of and changes in characteristics, attitudes and behaviour. Furthermore, theory development is mostly part of basic research. It is mostly conducted within university and research institutes. In business research, basic research often provides the theoretical framework used in applied research. Basic research is also called pure research. Business research Refers to studies dealing with phenomena in the business world including non-profit and (semi) governmental organizations to guide their decisions. Causal hypothesis See explanatory hypothesis Concept A generally accepted bundle of meanings or characteristics associated with certain events, objects, conditions, or situations. Conceptual scheme The interrelationships between concepts and constructs. Confounding variable An extraneous variable that influencing the relation between independent [independent variable] and dependent variable, similar to a moderating variable. Construct A definition specifically invented for an image or idea for a given research project. Continuous variable A variable that can take any value in a given range. Income, temperature and age are examples for a continuous variable. Control The ability to replicate a scenario and dictate a particular outcome; the ability to exclude, isolate, or manipulate the influence of a variable in a study; a critical factor in inference from an experiment, implies that all factors, with the exception of the independent variable (IV), must be held constant and not confounded with another variable that is not part of the study Correlation hypothesis Variables occur together in some specified manner without implying that one causes the other. (See also hypothesis) Data warehousing A data warehouse is an electronic repository for databases that organizes very large into categories to facilitate retrieval, sorting and interpretation. It is an accessible archive of information to support dynamic organizational intelligence applications. Data mining Data mining is a technique to detect relationships and patterns in very large databases, often organized in data warehouses [data warehousing]. It is a tool combining exploration and discovery with confirmatory analysis. Deduction A form of inference in which the conclusion must necessarily follow from the reasons given. If the reasons (premises) are true and the conclusion follows necessarily from the reasons, the deduction is valid. (See also induction). States the existence, size, form or distribution of some variable. (See also hypothesis) Descriptive hypothesis Descriptive studies Dichotomous variable Descriptive studies sketch the current state of a phenomenon. Attempts to describe or define a subject, often by creating a profile of a group of problems, people or events, through the collection of data and the tabulation of the frequencies on research variables or their interaction; the study reveals who, what, when, where, or how much; the study concerns a univariate question or hypothesis in which the research asks about or states something about the size, form, distribution, or existence of a variable They distinct from reporting studies by providing interpretations of the information found. A variable that only can take two values. Examples are gender (female or male) or yes - no variables, such as having children, being a foreign company. It generates nominal or ordinal data. Double movement of reflective thought The sequential use of induction and deduction in research reasoning to develop a plausible hypothesis. Explanatory hypothesis Statement that describes a relationship between two variables with respect to some case, one variable leads to an effect on the other variable (a.k.a. causal hypothesis). Explanatory studies Explanatory studies go beyond descriptive studies. They attempt to explain the reasons for phenomena by using theories or at least derived hypotheses [hypothesis] and provide answers to questions starting with why or how? Variables to assume (because they have little affect, or their impact is randomised) or exclude from a research study; notation: EV. Extraneous variable Hypothesis A statement formulated for empirical testing; a tentative or conjectural declarative belief or statement that describes the relationship between two or more variables. One distinguishes descriptive [descriptive hypothesis], u, explanatory [explanatory hypothesis] and relational hypotheses [relational hypothesis]. Induction To draw a conclusion from one or more particular facts or pieces of evidence; the conclusion explains the facts. Internal database Internal databases are archives of information that are kept within an organisation and that are usually not freely accessible to everyone. Sometimes they are organized in data warehouses [data warehousing]. A research philosophy built upon the principles that the social world is constructed and given subjective meanings by humans, and that the researcher is driven by interests and part of what is observed. It assumes that social phenomena can only be understood if one looks at the totality and how people give meaning and interpret the social world. (See also positivism) Interpretivism Intervening variable A factor that affects the observed phenomenon but cannot be seen, measured, or manipulated, thus its effect must be inferred from the effects of the independent [independent variable] and moderating variables on the dependent variable; notation: IVV. Manager-researcher relationship Describes the responsibilities of and conflicts between the manager contracting for the research and the firm providing or conducting the research process. Model A representation of a system that is constructed to study some aspect of that system or the system as a whole. Moderating variable A second independent variable, believed to have a significant contributory or contingent effect on the originally stated relationship between independent and dependent variable. The moderating variable is also called interacting variable. Notation: MV. A definition for a variable stated in terms of specific testing criteria or operations, specifying what must be counted, measured, or gathered through our senses. Operational definition Positivism A research philosophy that builds on the principles that the social world can be viewed objectively, research is value free and the researcher is independent. It assumes that the social world can be observed by collecting objective facts and consists of simple elements to which it can be reduced. See also interpretivism. Predictive studies Builds on theory and attempts to provide answers to the question what (is likely to) happen in the future. It is distinct from pure speculation as the prediction on 'proofed' theoretical explanations, often derived from basic research. Proposition A statement about concepts that may be judged as true or false if it refers to observable phenomena. Researchers often call a statement derived purely from reasoning a proposition and distinguish it from a hypothesis, which is a statement asking for empirical testing. Pure research See basic research Realism A research philosophy, which shares principles of positivism and interpretivism. It accepts the existence of a reality independent of human beliefs, but still concedes that understanding requires acknowledgement of human subjectivity. Describes the relationship between two variables with respect to some case; relationships are co-relational or explanatory. Relational hypothesis Reporting study Provides an account or summation of some data, perhaps the generation of some statistics, but requires little inference or conclusion drawing. Research variable See variable Scientific method Disciplined procedures for generating quality research including direct observation of phenomena; clearly defined variables, methods, and procedures; empirically testable hypotheses; the ability to rule out rival hypotheses; and statistical rather than linguistic justification of conclusions Theory A set of systematically interrelated concepts, definitions and propositions that are advanced to explain or predict phenomena (facts); the generalizations we make about variables and the relationships among variables. Variable A characteristic, trait, or attribute that is measured; a synonym for a construct or the property being studied; a symbol to which values are assigned; includes several different types: continuous, control, decision, dependent, dichotomous, discrete, dummy, extraneous, independent, intervening, and moderating variables.