Download World-class innovation partnering with a world

Growing New Zealand’s Global
advantage in Food, Fibre and
Agribusiness
Guiding principles
 Coherence – building critical mass around coherent
research programmes
 Leadership – collaborative groupings providing a bigger
voice
 Cross fertilization – multi-disciplinary research
 Knowledge diffusion – from fundamental to applied/ line
of site is key
 Translation – relationships with end-users on multiple
levels.
Overview
> New Zealand’s agrifood innovation challenge
> Touch on functional foods
> National vision, mission and strategy
> Food & health platforms
> Riddet innovation
> Other initiatives
Why innovate?
“Innovation leading to increased productivity is the fundamental
source of increasing wealth in an economy”1
1The
Theory of Economic Development, Harvard University Press
Agri-foods place in New Zealand’s economy (2011)
 On farm etc directly accounts for 5% of GDP.
 Processing accounts for 4% of GDP.
 Downstream activities also make important contributions to
GDP.
 10.4% of total New Zealand employment.
 Over half of manufacturing.
Slide courtesy of A Call To Arms “A contribution to a New Zealand agrifood strategy.”
Agri-foods Contribution to Exports
 Agri-foods have been New Zealand’s largest single
export sector for the last 100 years.
 The sector now accounts for:
 Annual exports of NZ$24 billion.
 About two-thirds of New Zealand’s merchandise
export earnings.
 About 2.5% of global trade in foods and beverages.
Slide courtesy of A Call To Arms, a contribution to a New Zealand agrifood strategy
NZ Government’s Economic Growth Agenda – Agri-foods
Export more
value-added
food &
beverages
2009
$20 billion
2025
$58 billion
Some of the opportunities
 Emerging economies – particularly China, Indonesia, India,
Brazil, and Turkey.
 Role of food in health.
 Potential to be better at meeting consumer needs.
 Processed Foods.
 Māori economy.
 Potential to capture more value from the value chain.
Slide courtesy of A Call To Arms “A contribution to a New Zealand agrifood strategy.”
Some of the weaknesses
 Lack of intimate knowledge of Consumer needs
particularly in emerging markets.
 Fragmentation within and between sectors and
Government, and along the value chain.
 Low levels of investment in R&D by industry.
 Lack of access to capital.
 Low level of overseas direct investment.
 Need for more capability.
Slide courtesy of A Call To Arms, a contribution to a New Zealand agrifood strategy.
Understanding consumers
 We must develop new products to meet changing
consumer needs in both emerging and traditional
markets, particularly the drive towards health and
wellness through diet, and the desire for “fresh”
characteristics of food.
 Recent improved market access to China and South
East Asia has sharply increased prospects for New
Zealand food exports.
Major shift to Functional Foods
 It is being increasingly recognised that many foods have a
health value beyond their nutritional contribution:
 Such foods are termed “functional foods” and their
importance has long been implicitly recognised in folklore
and in cultural values of many societies.
 The science behind these effects is only now becoming
understood
 Global functional foods and nutraceuticals business
estimated to be grow to US$200 billion by 2016.
Continuum of Foods through to Pharma
 Pharmaceutical
 Dietary
supplements
 Nutraceuticals
 Functional Foods
 Fortified Foods
 Nutritionally
enhanced Foods
 Conventional Foods
(Rowan et al 2005)
Global challenges to accelerating growth
 Volatile economic factors.
 Changing consumer demands.
 Substantial global change.
 Rising and volatile energy costs.
 Need to reduce atmospheric, river and ocean pollution.
 Significant capital investment.
Slide courtesy of A Call To Arms, a contribution to a New Zealand agrifood strategy
Our main opportunity is to create critical mass working
across New Zealand’s science and business ecosystem
 Building upon the strengths of New Zealand’s agrifood
innovation;
 And upon New Zealand’s processing, supply chain and
international marketing expertise;
 Adding world-class expertise in food science, human
nutrition and health.
Riddet Institute – A Partnership
 Centre of Research Excellence (CoRE) for foods and nutrition,
funded by New Zealand government and supported by industry
 Internationally renowned and well-connected
 A collaborative partnership between academics/ researchers from:
Connected in New Zealand
Auckland
(University of Auckland)
Hamilton
(AgResearch)
Bringing together
New Zealand’s best
talent in food and
nutritional sciences
Palmerston North
(Massey University, Plant & Food,
AgResearch, Fonterra)
Wellington
(Victoria University,
MacDiarmid Institute)
Christchurch
(Plant and Food, University of Canterbury)
Dunedin
(University of Otago)
Riddet Institute Objectives:
1.
2.
3.
4.
World class fundamental and strategic research
Developing human capital (tomorrow’s leaders)
Transferring new knowledge to stakeholders
Partnering with industry (preferred partnerships)
to identify and develop IP.
What Riddet offers:
 A platform of true research excellence
 A platform of national collaboration
 A platform of cross-disciplinary collaboration
 Superb international science linkages
 A track record of working as partners with industry.
Research Platforms
Innovative Food Solutions
Food
Materials
&
Structures
Modelling
and
Engineering
GastroIntestinal
Biology
Chemistry, Physics, Mathematics, Engineering, Biology,
Materials Science, Nanotechnology, Digestive Physiology
Nutrition, Microbial Ecology
Riddet Innovation
Strong industry
Novel products
linkages
in market
(with Govt. Support)
Industry
Riddet Institute
BIOLYSINE
™
Strong basic
science
20
Research Programmes (non-CoRE)
Functional Foods and Novel Ingredients
Bioprotection and
delivery of
bioactives
Food Protein
structures
and
Interactions
Nanoencapsulation
systems
Marine omega-3
Probiotics
Antioxidants
Protein
Hydrolysates
(bioactive
peptides)
Weight loss
foods/Satiety
Health promoting
properties of kiwifruit
Ingredients
interactions and
food matrix
structures
Food formulation and
sensory analysis
Transformational Strategies
 Market analysis, particularly in Asia and South America, and
eventually in India, and through understanding of consumers
and their needs.
 Directly transacting with end users.
 Targeting affluent markets, particularly the places where affluent
people shop.
 New science and technologies, particularly in the processing of
foods and beverages and in the health and wellness arena.
 Increased investment into the development of smart
ingredients.
Slide courtesy of A Call To Arms “A contribution to a New Zealand agrifood strategy.”
“New Zealand is recognized and supported
by key industries and investors around the
world as a premier centre for food and
beverage product and process innovation.”
.
“In meeting global demand, New Zealand will
increasingly be recognized by consumers as an
innovative and productive source of natural
products that contribute to their health and
well-being, whilst protecting the pristine
environment they are derived from.”
.
A key enabler – increased investment in RD&E
Build stronger technology platforms/centres of excellence in:








consumer insights;
supply chain;
human health and wellness;
food functionality, structure, digestibility, texture and ‘fresh’;
processed foods;
on-farm systems;
sustainability;
renewable forms of energy.
Key success factors
 Willingness of businesses to participate and collaborate
 Selecting and focussing on the right niche opportunities
where New Zealand is unique and has a USCA
 “Cooperatition” i.e. compete as usual but collaborate and
focus together on much larger new opportunities which
cannot be taken on alone due to technical and market
risk – create scale and integrated approaches along the
value chain
 Financial resources.
Thank you.