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Week 6 – Finish up cost curves…on to Perfect Competition What does the typical graph of cost curves look like (in the short run)? E.g., TC = 400 + 5q + q2 FC = 300 VC = Find minimum of AC, AVC Check value of MC at min AC and min AVC Graph MC, AC, AVC and think of the kindergarten kids… How will these costs affect profit maximization by the individual firm? We assume btw that firm’s objective is to maximize profit Π = TR – TC Notice that this must include all costs e.g., video store operated by owner and his family every week: $2500 in rental income, pay out $1000 for rental of space, $800 for new videos Accounting profit = $700 Economic profit must include costs of all resources used by the business that have alternative opportunities (i.e., the labour of the owner and family, perhaps interest on owner-invested capital) In general Accounting profit > Economic profit Zero economic profit generally means positive accounting profits. Back to my question: How will these costs affect profit maximization by the individual firm? Π = TR – TC To max: dΠ/dq = dTR/dq – dTC/dq = MR – MC Set = 0, so MR – MC = O or MR = MC We know what MC is, what about MR? Let’s say that to the individual firm, P was a constant. Then, since TR = P x q, dTR/dq = P Then the rule for maximizing profit is to set P = MC (i.e., choose the quantity at which P = MC). This will be the profit maximizing amount of output to produce. Graph: How does this compare to the Optimal Hiring Rule? Remember that? Optimal Hiring Rule said that firm should hire workers until the marginal contribution of the last worker hired to the revenues of the firm was just equal to the marginal cost of hiring that last worker. (or, hire labour as long as one more worker adds more to revenue than it does to costs). Or hire workers until PG x MPL = PL As Prof. Krashinsky showed you, MC = PL/MPL So, if the rule for determining the profit maximizing output is P = MC Therefore, the rule is P = PL/MPL Or, since P is the price of the good (PG), we have PG x MPL = PL So, the two rules are the same – one focuses on the decision to use workers, the other on the decision to produce output. We have been talking about short run costs and short run profit maximization. What about long-run costs? In LR, choose optimal amount of capital (all choices open). Each SRAC (or SAC) is associated with one level of capital “Envelope” General shape of LRAC (or LAC) U-shaped qMES = output associated with minimum efficient scale Regions: IRTS, CRTS, DRTS More on LR in discussion of perfect competition. Perfect Competition 1. Many buyers, many sellers (price takers) 2. Homogeneous good (no brand loyalty) 3. Free entry and exit (no barriers to competition) 4. Perfect information (no mistakes) The closer the situation to this ideal, the better this model will apply to a real-world situation Examples? How does individual PC firm behave? It faces market price (no control). It has known best-practice technology, can buy inputs at same price as other firms. Wants to maximize profit. What does its demand curve look like? How does the individual PC firm behave? Must choose amount of inputs and output to maximize profit. Short run situation faced by individual PC firm Supply curve of individual PC firm is ? Why? Breakeven price? Shut-down price? Supply curve of PC industry in SR is? Algebraic example Market Demand: P = 154 - .06Q Total cost function of each PC firm: TC = 3q2 + 10q + 432 FC = 384 So, TVC = 3q2 + 10q + 48 MC = AC = AVC= Where does AC reach minimum? Where does AVC reach minimum? Therefore, supply curve of individual PC firm in this industry is? If there are 100 identical firms in industry then PC industry supply curve is? Therefore, for PC industry in SR Demand: P = 154 - .06Q Supply: P = 10 + .06Q SR equilibrium where D and S intersect Q0* = 1200, Po* = $82 Each PC firm in this industry produces?