Understanding the Marketing Department`s Influence Within the Firm
... (CEO) has a marketing background. In addition, Moorman and Rust (1999) demonstrate that the marketing function contributes to perceptions of the firm’s financial performance, customer relationship performance, and new product performance beyond just the firm’s market orientation. They conclude that ...
... (CEO) has a marketing background. In addition, Moorman and Rust (1999) demonstrate that the marketing function contributes to perceptions of the firm’s financial performance, customer relationship performance, and new product performance beyond just the firm’s market orientation. They conclude that ...
Persuasive Advertising with Sophisticated but
... non-drowsiness is not crucial if the medicine is taken before going to bed whereas it involves safety issues if taken before driving or operating machinery. Secondly, consumers have heterogeneous needs. For example, some people take allergy drugs to treat a specific allergy, while others need help f ...
... non-drowsiness is not crucial if the medicine is taken before going to bed whereas it involves safety issues if taken before driving or operating machinery. Secondly, consumers have heterogeneous needs. For example, some people take allergy drugs to treat a specific allergy, while others need help f ...
Quantity Discounts in Single Period Supply Contracts
... this product than does the buyer, and model this informational asymmetry by considering n buyer types. A buyer of type i = 1, ..., n faces uncertain demand that follows a continuous probability distribution with density fi (x) and cumulative distribution function Fi (x). Although the buyer knows his ...
... this product than does the buyer, and model this informational asymmetry by considering n buyer types. A buyer of type i = 1, ..., n faces uncertain demand that follows a continuous probability distribution with density fi (x) and cumulative distribution function Fi (x). Although the buyer knows his ...
Quantity Discounts in Single Period Supply Contracts
... In many industries, such as fashion apparel, popular toys, etc., the combination of long lead times and short product life cycles forces retailers to make procurement decisions while there is still a great deal of uncertainty regarding demand. To make these newsvendor procurement decisions, the reta ...
... In many industries, such as fashion apparel, popular toys, etc., the combination of long lead times and short product life cycles forces retailers to make procurement decisions while there is still a great deal of uncertainty regarding demand. To make these newsvendor procurement decisions, the reta ...
The internationalisation of firms in a policy
... 2.3.2.1.2 Pool of skilled labour and regional interfirm labour mobility... 43 2.3.2.1.3 Universities ................................................................................ 45 2.3.2.1.4 Observation/imitation ................................................................ 47 2.3.2.1.5 Detec ...
... 2.3.2.1.2 Pool of skilled labour and regional interfirm labour mobility... 43 2.3.2.1.3 Universities ................................................................................ 45 2.3.2.1.4 Observation/imitation ................................................................ 47 2.3.2.1.5 Detec ...
an empirical investigation of entrepreneurial marketing dimensions
... help customers to receive a product that satisfies their most current needs (Geursen & Conduit, 2001), and to provide firms with specific information about their environments. Secondly, the relationships help firms to prepare for unmet needs that may arise in the future (Magretta, 1998), and to obta ...
... help customers to receive a product that satisfies their most current needs (Geursen & Conduit, 2001), and to provide firms with specific information about their environments. Secondly, the relationships help firms to prepare for unmet needs that may arise in the future (Magretta, 1998), and to obta ...
Does Corporate Governance Matter in Competitive Industries?∗
... managerial slack cannot exist, or survive, in competitive industries.2 The argument that competitive industries leave no room for managerial slack, provided it is true, has several important implications.3 For instance, it implies that “the managerial extension and enrichment of the firm was not nee ...
... managerial slack cannot exist, or survive, in competitive industries.2 The argument that competitive industries leave no room for managerial slack, provided it is true, has several important implications.3 For instance, it implies that “the managerial extension and enrichment of the firm was not nee ...
stock market undervaluation of resource redeployability
... the potential to exploit the resource undervaluation in stock markets. In particular, formal models (Adegbesan, 2009; Makadok and Barney, 2001; Maritan and Florence, 2008) were restricted to the game played by a handful of firms, who directly participated in resource deployment and bargained over re ...
... the potential to exploit the resource undervaluation in stock markets. In particular, formal models (Adegbesan, 2009; Makadok and Barney, 2001; Maritan and Florence, 2008) were restricted to the game played by a handful of firms, who directly participated in resource deployment and bargained over re ...
