Download GU09001V4_Product_Li..

Alliance:
Marketing Strategy:
Focus on -10ns, 166MHz and 3.3V SRAM, Mix-Signal products. Market segments included
Telecom/Datacom/Consumer...
Price Guideline:
Aggressive pricing, lower than our major competitors ~5%, but please provide sufficient L/T (generally is 8wks)
for order process.
Sample Policy: Provide samples to customers with potential order >USD1K/mth, only apply for projects with
details e.g. Competition, schedule...
Arnold:
Marketing Strategy:
Switching power such as PFC choke. Output choke. Switching amplifier, transformers.
Price strategy:
Please follow price list base on customer demands.
Sample policy:
No free sample. Please let customer buy sample unless they are potential customer.
Azanda
Marketing Strategy:
1.Just focus on Telecom big names at current stage, including Huawei, ZTE, Harbour, UT etc.
2.Application focus on ATM device, PON, high end security etc.
Price Guideline:
Contact PM for all cases.
Samples Policy:
No free sample. Contact PM for special case.
Competition:
Milespeed NPU as major competitor, so it's flexible but low performance when high overflow. Also it bring
much software burden to customers. AZD have pin-compatible solution for OC-3 to OC-48 applications with
much extension ability.
BlueGiga
Marketing Strategy:
Focus on module and access server for VOIP, monitoring, logistic application.
Price Guideline:
Follow up the price list for small qty. sample. Discuss for mass production order.
Samples Policy:
No Free samples. Discuss for special case.
Others:
1, Need to pay handling fee of 80 EUR to all orders below 1000 EUR;
2, Please login the tech forum time to time for update.
Bitek
Marketing Strategy:
Focus on (1)high volume portable products(Portable DVD player, Portable game machine or education
machine) (2)Big inverter company (3)Big LCD TV/monitor factory. Recent target is setup top 5 customers(Like
Malata)
Price Guideline:
Competitive market price, RFQ for special case.
Samples Policy:
Free samples with Qty limited
Others:
Top customers will get vendors direct technical support(Project by project)
Conexant-ADSL:
Marketing Strategy:
DSL, Broadband access/ switch application;
Focus on:
ADSL, SHDSL, VDSL, any xDSL application in DSLAM, Basestation (uplink), Broadband Access Network,
Broadband modem, Office/Home IAD/ VoIP /Data gateway, etc.
Competition:
TI, BRCM, ADI, Infinenon, Centillium, ST.
Bundling with memory and Line driver:
Atmel serial flash and ASM809 in CPE, Line driver LE87213 in CO
Sample policy:
2 set free sample for each project of Tier One customers are available from vender normally. PM may invest
free sample to potential.
Need to get Target price and competitor information first and make sure our quote fit to them.
Sales pls try following before request PM for sample
First offer. Buy one get one free or buy one get two free....
Second offer. ask PM for free. (need to make sure CTM 100% will use the sample)
Conexant-Wireless LAN
Marketing strategy:
Wireless LAN, 802.11a/ b/ g/ x application;
Focus on:
Products that are 802.11a / b/ g Access Point, Wireless LAN Router, PCMCIA / mPCI card USB WLAN client
adaptor, WLAN phone, WLAN PDA, WLAN ADSL modem, etc.
Competition:
TI, BRCM, Realink, Realtek, Marvel, Agree;
Reference solution with CNX network processor in VoIP application, WLAN switch/ Router; Require 4M/16M
flash in WLAN AP;
Price strategy:
Please submit RFQ to APM, to RPM for high volume, especially on 11b application;
Sample policy:
3 free sample of is available from vender normally, USB2.0 solution need special approval. PM may invest
free sample to potential.
Need to get Target BOM cost and competitor information first;
Sales pls try following before request PM for sample
First offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. (need to make sure CTM 100% will use the sample)
CNX- Network processor
Marketing Strategy:
Ethernet Switch/ Router, VoIP, Home Data/voice/video processing application;
Focus on:
Ethernet switch / router, VoIP/ IAD product, home Data/Voice/Video gateway;
Turn key solution in complete CNX's ADSL access + WLAN router + Voice product; Reference solution in 1/2/4
VoIP solution, with 4 ports switch and USB host/device;
Price strategy:
Please submit RFQ to APM with competitor and market reference;
Sample policy:
2 free sample of is available from vender normally, submit sample request for special approval;
Cyan:
Marketing Strategy:
We will have a dedicate FAE for all MCU design-in activities. Customers
will be focus on Industrial control with multi-UARTs requirement, with
TCP/IP requirement. GPS, Security system, public phone, Industrial control, low-power hand-held product,
router.
1.Focus on customers with series products,who need our features of flexibility.
2.Partnership with design house is welcomed for specific applications.
3.Sell more kit for more customer base.Free kit need to get special approval from PM.
4.Focus on applications need TCP/IP stack, multiple port, more UART,low power consumption.
Price guideline:
Pls. feedback to me for any price concern on evaluation
board and the eCOG1.
Samples policy:
All are free. Including samples, eICE, technical support
(both software and hardware), TCP/IP stack, CyanIDE.....
1. Competition:
Who we are compositing? what is your strategy to win?
All 8-bit, 16-bit, 32-bit MCU supplier, e.g. TI, Philips, Toshiba.....
We will have Chinese version datasheet, Application notes,
demonstration..... Dedicate MCU team to support customers.
Will have Dedicate Cyan FAE in China for technical support.
Pricing: Will fully support for any potential customer.
2. What other product line in our company could levage the promotion?
SST, AIC, ANA, TDK, SAM, PLX, Simtek, Bitek.......
Domosys
Marketing Strategy:
1.Focus on Intelligent Home, AMR applications.
2.Turnkey AMR solution provided with charge.
3.Focus on 1-2 target customers in each area.
4.We have AMR turn-key solution from our consulter for promotion.
Price Guideline:
cost effective for single chip solution including DSP,MCU & flash.
Samples Policy:
No free sample. Special case please contact PM.
Competition:
1.domestic chipset vendor with low cost for power meter solution.
2.former competitor as Echelon, ST etc
E2O/JDSU:
Marketing Strategy:
At present most focus on Datacom /Telecom Customer Gigabit ethernet application such as GE Switch,Router
and Storeage product.
Package focus on SPF,SFF and SC1X9 ,Wave length could be Multi-mode(850nm,distant:500m) and
Sigle-mode(1310nm,distant:10-20km).
Competitior:
Agilent, Finesar, Infineon, Delta, Fiberxon and Local Photon, Hi-Optel, WRI
Our Advantage:
levage the promotion Samtec SFP connector+Cage(P/N:MECT-110-01-M-D-RA1&SFPC-PF)
Sample Policy
No free sample for normal. But PM may agree to first provide a pair free sample for test to cts, after completed
test, free sample need return or pay for. PM may invest more free sample to some big potential cts.
Sales pls try following before request PM for sample
First offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. Max 4pcs (need to make sure CTM 100% will use the sample)
Price policy
Send Standard RFQ to PM, under neg. per project
Fastrax
Marketing Strategy:
3Ps-Price, Performance, programmability combined into a small form factor with ultra low power consumption
and high sensitivity GPS module in 12 channel solutions; focused market segments as below
Consumer market
*Cars
*Trucks and buses
*Inland waterways
*Personal outdoor recreation
*Integrated personal navigation and communication
Professional Market
*Timing
*Space
*Scientific applications
*Oil and gas
*Vehicle control and robotics
*Construction and civil engineering
*GIS and mapping
*Fleet market
*Asset management
*Precision agriculture
*Fisheries and EEZ
*Environmental
*Mining
Safety of life
*Air
*Rail
*Maritime
*Ambulance
*Police/Fire
*Search and resque
*Personal protection
*Secured data
*Traffic surveillance (Road billing)
Advanteges over Competition:
Garmin-Small form factor with ultra low power consumption, programmability and high sensitivity
uBlox-Low power consumption with high sensitivity
Motorola-Small form factor with ultra low power consumption, programmability, high sensitivity, price
Trimble-Small form factor with ultra low power consumption, programmability, high sensitivity, price
Price strategy:
Please send RFQs to PM
Sample policy:
Please send Sample request to PM
Others:
iTrax02 & itrax03 Evaluation Kit available for customers
Fordahl:
Marketing strategy - focus on Telecom, Test Instrument, Military application and OEM customer, non-consumer
base market.
Targeting on Products that end user is non-touchable... such as, SDH system, GSM base station. But not Cell
phone, Wireless products.
We are targeting in high end projects or high dollar value products. SMT products are preferred to promote fist for
new design.
Competitors: Vectron, C-mac, Ratron, local China manufacturer.
Pls promote with our TDK LIU , 78P2351 & DFA S2-LHZ 19.44 M AS2003
We have reference design with Semtech, Transwitch and Zarlink products.
Price strategy - Pls submit RFQ to PM.
Our price could be competed with importing brand.
If you are facing local manufacturer, you are welcome to discuss with PM.
Our lowest price product is 1Kpcs, US$1.5 each for DFN S11-B/BL (page 19 of the 2005 product catalog)
Sample policy - No free sample is available from vender normally. PM may invest free sample to potential
projects.
Need to get Target price first and make sure our quote fit to them.
Sales pls try following before request PM for sample
First offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. (Need to make sure CTM 100% will use the sample)
Gemstone
Marketing Strategy:
Focus on access networks project such as STM-1/4 SDH, Ethernet over SDH.
Competition:
PMC-S, Agere, Mindspeed.
Price Guideline:
Follow up the price list for small qty. sample. Discuss for mass production order. Don't lose any design-in
opportunity due to price.
Samples Policy:
Free samples, limited by 4pcs MAX.
Others:
1, Focus on locked customers, new customer need to be registered to protect our effort;
2, TDK LIU opportunity when there is Gemstone opportunity.
Himark:
Marketing strategy:
RF line Focus on Wireless Consumer & Industrial project (Medical & Car Audio).
MCU line Focus on Handheld multi media project .
Price strategy:
Standard Price list Quota & Special price submit RFQ to PM.
Sample policy:
1. Register Customer. Approved by Himark.
2. Submit sample request and let Customer buy this sample for evaluation.
3. Standard Price Quote, Special price request ion if Customer has huge volume Production.
iTerra
Marketing Strategy:
Focus on high speed optical communication project, pay more efforts on iT3011/2, iT5061, iT4031, iT5048 so
far.
Competition:
Vitesse, Intel and others
Price Guideline:
Follow up the price list. Discuss for mass production orders.
Samples Policy:
No free sample generally, discuss for tier 1 customers.
Others: Provide EVB. for tier 1 customers.
Octasic:
Marketing Strategy:
VoIP, ( Packetization, compression, Echo Cancellation)
Focus application with voice. Telecom equipment Manufacturers with high number
(from 32-512 channel) of TDM channels.
Wireless Network ( Mobile, Media Gateways, Radio network, Base Stations)
Wireline Networks( Media Gateways, TDM switches, Media Servers)
Broadband Access Networks (VoCable, VoDSL, VoPON, VoIP)
Sample Policy - No free sample from vender.
Sales pls try following before request PM for sample
Frist offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. Max 4pcs (need to make sure CTM 100% will use the sample)
Price policy: Send Standard RFQ to PM, under neg. per project
PLX:
Marketing Strategy:
We are only focus on non-telecom customers. For the EMS customer, Marco will help to handle. For the
design-in customers, pls. have each AGM to fill in the design-in tracking in the PLX DTS system weekly. Also,
we will take over all existing customers of Techmosa , pls. focus on the
transferred accounts rather than focusing on new design-in in the
coming 3 months.
Price guideline:
Suggest to follow the suggested selling price list on DTS system. For special request, pls. submit with DWID
and customer information, I will process for you.
Samples policy:
Pls. submit your samples request directly in DTS system, the max. is 4 pcs free samples.
1. Competition:
Who we are competiting? what is your strategy to win?
Intel, Pericom, TI, HiNT --- only for PCI6000 series
For PCI9000 series, no competitor now.
For NET2000 series, Philips, Cypress, Kawasaki LSI
Pricing:
PCI6000 and NET2000 is very price sensitive market, need to
feed back to PM for any price issue PCI9000, due to no competitor, price is not a main factor to win the
business.
Features:
Should be similar to our competitors, need our FAE to dig out
later.
2. What other product line in our company could levage the promotion?
Simtek, SST, CNX, AIC, ANA.....
SAMTEC:
Marketing strategy:
Hi speed Combo ( Power /RF )and Flex Cable in Telecom & Networking,
Micro HD connector for Industrial and Equipment, Medical ,Military ,
Micro & Rugged Connector for Car electronics,
I/O connector for Hand held, Display products.
Get ASP design win in different Market ,
Expand customers base, and find out the potential of the on-going customers.
Use Samtec for our reference design /Turn key Solution.
Price strategy:
Please enter to SAMTEC website to get normal selling price. If you need apply special price, please provide
Standard RFQ and competitor information.
Design Registration:
Provide Design registration for Samtec, even house customers …
Sample policy:
Free sample and keep Sample pool in each area.
Competitor:
AMP/Tyco, Molex. FCI. 3M, Foxconn, local player and Cable manufacturer
Our advantage:
Fast & Free sample; Fast delivery; durable quality; no-MOQ; flexible product exterior; rapid response & service
etc.
Seaway Networks
Marketing Strategy:
Focus on data center including security and service application , such as the application firewall, IDS, Service
Card for Router, etc.....
Competition:
Intel 2400/2800, BRCM
Advantage Over Competitor:
1, NCP over NP. We are better for L5/L7 DATA processing.
Intel/BRCM is better for L3/4
PROTOCOLProcessing.
2, Stream Switchis the most advantage sell point. This will make the code much easier than INTEL/BRCM.
Price Guideline:
Follow up the price list in the initial stage and discuss case by case. Don't lose real opportunity due to price.
Samples Policy:
No free sample.
Others:
We have HDP and NCA2000DP for customer evaluation using.
Simtek:
Marketing Strategy:
Focus on Industrial control, Military equipment, telecom products
for the replacement of Dallas/ Maxim and
Xicor.
Price guideline:
We can offer a competitive price in fighting with
Dallas/Maxim. But pls. take a look on the L/T, normally is around 8-12
weeks.
Samples policy:
Pls. write out all the customer and project details to
me, normally we can offer up to 5 pcs free samples for enough
information provided.
1. Competition:
Who we are competing? what is your strategy to win?
Dallas/Maxim, Xicor, Renesas, Innovative, ST, TI, Hanbit.....
Pricing:
Confident to beat other competitors.
Replacement: Dallas and Xicor should dominate the China market now, we are pin-to-pin compatible to them.
2. What other product line in our company could levage the promotion?
PLX, WIN, SAM, CNX, TDK......
Simtek North
Marketing Strategy:
1.Focus on Industrial control, telecom product, machinery for the replacement of Dallas/ Maxim and Xicor.Also
military application is highly welcome with higher price.
2.Please concentrate new design to STK16Cx8 series & new STK17Tx8 as RTC+NvSRAM.
Price guideline:
We can offer a competitive price in fighting with Dallas/Maxim. But pls. take a look on the L/T, normally is
around 8-12 weeks.
Samples policy:
normally we can offer up to 5 pcs free samples for enough information provided.
Competition:
1.other NvSRAM supplier like Maxim, ST & Xicor, domestic vendor like Hong Kong.
2.FRAM in power meter applications with low cost & low performance.
SST:
Marketing Strategy:
Focus in consumer products e.g. MP3/DSC/DVD/DVB/Databank, actually, as it is commodity, thus we will try to
support every customers with Flash demand. But, please best use our wide product profile as leverage.
Price Guideline:
We will do aggressively to kill our competition, don't lose the business just becoz of price issue. But please
provide details of competition before we can support. RFQ to PMA, cc to your AGM and PM.
Sample Policy:
Will support most sample request EXCEPT the one without correct P/N.
SST CN:
Marketing Strategy:
-SSF: Focus on consumer products: MP3, Set-top box, LCD monitor, ADSL modem,Tac-control
machine, Databank, POS, SMS phone, Set-top box.... pls focus on 29VE010 and 29xF040.
-MCU: All customers using 8051 core socket, our focus will be in
large-quantity customers in order to save our limited FAE manpower, but pls. register the customer at once
for every new customers. Pls. focus on the new 89C54/58RD2.
-MTP: Can be a low cost solution for the replacement of 39 series.
Price Guideline:
Same as SST US
Samples Policy:
Same as SST US
1. competition:
Who we are competiting? what is your strategy to win?
SSF: Atmel, ST.
Pricing: SST is fully support on SSF pricing, confident to beat other
competitors.
Features: SST offer 29 series which is 128B sector size only, capable to
replace a EEPROM in customer's system.
Delivery: Constant delivery, can replace other brand 39 series if the
market is short of supply.
MCU: Winbond, Syncmos, Philips, Atmel, Sumplus, STC......
Pricing: Lowest should be Syncmos, the price of SST is close to Syncmos and confident to beat other
competitors
Features: With dual banks features, IAP and ISP. Can replace a EEPROM in customer's system. Offer a wide
range of embedded flash memory, from 4KB to 64KB, will have 128KB next year.
Demo board: Offer free demo board to customer for evaluation.
Technical support: We have a MCU team dedicate for MCU
technical support in SCA.
2 . What other product line in our company could levage the promotion?
AIC, ANA, TDK, Cyan, SNX, CNX, Alliance...... all consumer-product
related...
SST CN North
Marketing Strategy:
Price Guideline:
Catch every opportunities with reasonable cost.Any cost could be discussed for ODC stock.
Samples Policy:
1.less than 10pcs free sample request is acceptable.For special case need more sample,please send mail to
PM.
2.For any MCU sockets,please send registration file for SST's approval.
Competition:
1.MCU: Philips, Atmel, Winbond, Syncmos.SST wouldn't acts as price leader,but feature set leader.SST have
more feature like SSF support, Dual bank, P4 port, dual frequency support,low power, SPI interface,etc.We
meet more pressure from Atmel & Winbond.
2.MTP: Atmel, ST. SST is price leader,and major market owner.
3.SSF: SST's special technology without too much competition.Atmel & Winbond have similar items.
Summit
Marketing Strategy:
1.Focus on Telecom, High end Datacom, GSM/3G CDMA base station application for Hot swap, Sequencing &
Tracking series.
2.Start to focus on consumer solution with low cost for those new items
3.Select 3-5 target customers every area for design: big name or potential project for middle scale customers
4.Keep good relationship with CM customers for transfer business from Lucent, Ericsson, Cisco, Alcatel...
5.SMT would enter consumer electronic market, like portable DVD, DSC with their power management
solution. Custom design at first, general purpose items later.
Price Guideline:
1.Please send RFQ to PMA with detail information of customer & project, Please copy to PM & local manager.
2.For CM customers' request, please confirm end customer name & contract price detail.
3.We need to add handling charge even for those contract price owner/partner.
Samples Policy:
1.Please send sample request to PMA with same detail of RFQ.
2.Normal 2-4pcs free sample for our target design customers.No free sample to small accounts & CM
customers.Sample purchasing qty should be more than 10pcs.
Competition:
1.Hot swap: Linear, Maxim, TI, Microrel
2.Sequencing: Lattice, Linear
3.DOCPOT: Maxim, Xicor
The major advantage is full user programmability to build up intelligent power management platform.
TakAsic:
Marketing strategy:
There are 2 main products of TakAsic:
one is control board solution of Color Laser Printer, the target market is GDI Color Laser printer or
MFP(Multifunction Printer). this solution has been deployed by leading printer manufactures such as Konica
Minolta, Sharp and other OEMs. The competitors are: Oak OTI4110, Netsilicon Mercury, Oasis DigiColor
OA982, Destiny D8701
Advantage:
TakAsic is the most fast speed solution in field at present. Their evaluation tools and reference designs will
save time to market.
The other one is control board solution of the heat or inkjet photo printer which is combined with DSC or mobile
phone. The quantity in Japan is expected to be 100~200K/M. Because of the small application field, the target
customer will be 3~5 key customers in China.
Price strategy:
Target is to deliver lower overall BOM cost to customer.
Sample policy:
It's discussible for the key customer. The customers have to pay for the demo board.
Teridian (Power Meter)
General Information for the products
Teridian provides SOC (System On Chip) Single Chip for Power Meter Solution, this SOC chip built-in 22-Bit
-
ADC, 8-bit MCU, 8-64Kbyte Flash Memory, CE, RTC, LCD Driver,… and its accuracy are 0.1% (H version)
and 0.5% respectively in the full temperature range and 3000:1 dynamic range.

71M6511/H : SOC for Single-Phase Power Meter (3000:1)

71M6513/H : SOC for Three-Phase Power Meter (2000:1)

71M6515H : 22-bit ADC + RTC, no MCU built-in

71M6521 : SOC for Single-Phase Power Meter (3000:1, Low Power Mode)
Marketing Strategy:
First Tier Customers
-
Provide best support to these customers (Top5-8 volume with R&D ability customers) and make Teridian
well recognized by China meter industry.
-
Buy one to two successful (Design win) product from key customers, e.g. Holley
Second Tier Customers (New Customers)
-
There is a list for second tier customers (New Customers), please make the first contact to these new
customers, which are located on your region. Salesmen/ladies may contact your AGM to get the customer
list.
-
Record down the potential customer’s feedback and request.
-
Analyse the customer’s engineering ability, and then we can provide different level of support.
-
We can provide a turnkey solution of Single-Phase Power Meter to customers.
-
We may lend or sell the development tools (ICE) to customer for development.
Price Guideline for Chips and ICE/Programmer:
-
General Quote : Please read the attached file for the guide of quotation in the Tools and Chips
-
Please note that this reference price list is for Local Design’s project only, please DO NOT quote any
price for any OEM/Transfer projects without PM’s authorization.
TDK:(excluded Power Meter.)
Marketing strategy:
1. OC3/STM1-E/E4 LIU and DS3/T3/STS1 LIU
focus on Telecom customer, Targeting on Products such as
NGN ,SDH transmission system,PDH/SDH
Test Equipment,Multi Service Switches ,Central Office Internects, DSLAM etc,
Competitior:
Intel 6155(STM-1 rate)
Our Adantage:
Integrated E4 rate,small size,low power and competitive price
2.Low speed V.22(1200-2400bps) Single-Chip Modem(73M2901 series) Targeting on such
application :transmit data is not much but
transmission time need short ,such as
payment system
POS,Tax-control machine ,Set-Box and some Industrial data Modem.
Competitior:
Zilog(Z2215),Conexant(RC222ATL) and Silicon Labs(Si2400)
Our Adantage:
High-Integrated ,small size,low power and good reputation in low speed Modem market
3.Smart Card Terminal Controller (73s1121F)and Low cost Smart Card interface(73s8024R)
Targeting on payment system terminal Card reader with ISO-7816 Interface,such as all kinds
POS or
Tax-control machine integrated Smart Card interface function.
73s1121F another big chance maybe exist in future China II ID Card reader market due to 73S1121F also is a
high-performance cost rate 8-bit MCU
73S8024R currently most focus on STB DVB-C/S market,it approved by NDS and full pin-Compatible with
Philps TDA8004/8024.
Competitor:
Philips( TDA8004AT&TDA8024AT),ST 8004
Our Advantage: improved noise performance, BOM cost reduction, only 3V operation, better price & shipment
Price strategy:
Please submit RFQ to PM.
Sample policy:
1-3 pcs free sample is available from vender normally. PM may invest more free sample to potential customers.
Need to get Target price first and make sure our quote fit to them. Sales pls try following before request PM for
sample First offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. (need to make sure CTM 100% will use the sample
u-Nav
Marketing Strategy:
Ultra low power consumption with high sensitivity and programmability GPS chipsets in 12 channel solutions;
focused market segments as below
*Cellular phone/Smart phone
*PDA/Handheld devices
*GPS modules
Price strategy:
Please send RFQs to PM
Sample policy:
Please send Sample request to PM
Others:
iTrax02 Evaluation Kit available for customers
Winchester:
Marketing Strategy :
communication. industrial. Military. such as SDH, DSLAM. base
station. medical. rader
Price strategy :
We offer price list to sales who should provide quotation base on customer demands.
Sample policy:
No free sample on normal parts.
Competitor:
AMP. Erni FCI and local manufacturer
The price is lower than AMP.FCI. and we can combine IC business to penrtrate customer.