Download GU09001V1_product_li..

Alliance:
Marketing Strategy:
Focus on -10ns, 166MHz and 3.3V SRAM, Mix-Signal products. Market segments
included Telecom/Datacom/Consumer...
Price Guideline:
Aggressive pricing, lower than our major competitors ~5%, but please provide
sufficient L/T (generally is 8wks) for order process.
Sample Policy: Provide samples to customers with potential order >USD1K/mth, only
apply for projects with details e.g. Competition, schedule...
Arnold:
Marketing Strategy:
Switching power such as PFC choke. Output choke. Switching amplifier, transformers.
Price strategy:
Please follow price list base on customer demands.
Sample policy:
No free sample. Please let customer buy sample unless they are potential customer.
Azanda
Marketing Strategy:
1.Just focus on Telecom big names at current stage, including Huawei, ZTE, Harbour,
UT etc.
2.Application focus on ATM device, PON, high end security etc.
Price Guideline:
Contact PM for all cases.
Samples Policy:
No free sample. Contact PM for special case.
Competition:
Milespeed NPU as major competitor, so it's flexible but low performance when high
overflow. Also it bring much software burden to customers. AZD have pin-compatible
solution for OC-3 to OC-48 applications with much extension ability.
BlueGiga
Marketing Strategy:
Focus on module and access server for VOIP, monitoring, logistic application.
Price Guideline:
Follow up the price list for small qty. sample. Discuss for mass production order.
Samples Policy:
No Free samples. Discuss for special case.
Others:
1, Need to pay handling fee of 80 EUR to all orders below 1000 EUR;
2, Please login the tech forum time to time for update.
Bitek
Marketing Strategy:
Focus on (1)high volume portable products(Portable DVD player, Portable game
machine or education machine) (2)Big inverter company (3)Big LCD TV/monitor
factory. Recent target is setup top 5 customers(Like Malata)
Price Guideline:
Competitive market price, RFQ for special case.
Samples Policy:
Free samples with Qty limited
Others:
Top customers will get vendors direct technical support(Project by project)
Conexant-ADSL:
Marketing Strategy:
DSL, Broadband access/ switch application;
Focus on:
ADSL, SHDSL, VDSL, any xDSL application in DSLAM, Basestation (uplink),
Broadband Access Network, Broadband modem, Office/Home IAD/ VoIP /Data
gateway, etc.
Competition:
TI, BRCM, ADI, Infinenon, Centillium, ST.
Bundling with memory and Line driver:
Atmel serial flash and ASM809 in CPE, Line driver LE87213 in CO
Sample policy:
2 set free sample for each project of Tier One customers are available from vender
normally. PM may invest free sample to potential.
Need to get Target price and competitor information first and make sure our quote fit
to them.
Sales pls try following before request PM for sample
First offer. Buy one get one free or buy one get two free....
Second offer. ask PM for free. (need to make sure CTM 100% will use the sample)
Conexant-Wireless LAN
Marketing strategy:
Wireless LAN, 802.11a/ b/ g/ x application;
Focus on:
Products that are 802.11a / b/ g Access Point, Wireless LAN Router, PCMCIA / mPCI
card USB WLAN client adaptor, WLAN phone, WLAN PDA, WLAN ADSL modem,
etc.
Competition:
TI, BRCM, Realink, Realtek, Marvel, Agree;
Reference solution with CNX network processor in VoIP application, WLAN switch/
Router; Require 4M/16M flash in WLAN AP;
Price strategy:
Please submit RFQ to APM, to RPM for high volume, especially on 11b application;
Sample policy:
3 free sample of is available from vender normally, USB2.0 solution need special
approval. PM may invest free sample to potential.
Need to get Target BOM cost and competitor information first;
Sales pls try following before request PM for sample
First offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. (need to make sure CTM 100% will use the sample)
CNX- Network processor
Marketing Strategy:
Ethernet Switch/ Router, VoIP, Home Data/voice/video processing application;
Focus on:
Ethernet switch / router, VoIP/ IAD product, home Data/Voice/Video gateway;
Turn key solution in complete CNX's ADSL access + WLAN router + Voice product;
Reference solution in 1/2/4 VoIP solution, with 4 ports switch and USB host/device;
Price strategy:
Please submit RFQ to APM with competitor and market reference;
Sample policy:
2 free sample of is available from vender normally, submit sample request for special
approval;
Cyan:
Marketing Strategy:
We will have a dedicate FAE for all MCU design-in activities. Customers
will be focus on Industrial control with multi-UARTs requirement, with
TCP/IP requirement. GPS, Security system, public phone, Industrial control,
low-power hand-held product, router.
1.Focus on customers with series products,who need our features of flexibility.
2.Partnership with design house is welcomed for specific applications.
3.Sell more kit for more customer base.Free kit need to get special approval from PM.
4.Focus on applications need TCP/IP stack, multiple port, more UART,low power
consumption.
Price guideline:
Pls. feedback to me for any price concern on evaluation
board and the eCOG1.
Samples policy:
All are free. Including samples, eICE, technical support
(both software and hardware), TCP/IP stack, CyanIDE.....
1. Competition:
Who we are compositing? what is your strategy to win?
All 8-bit, 16-bit, 32-bit MCU supplier, e.g. TI, Philips, Toshiba.....
We will have Chinese version datasheet, Application notes,
demonstration..... Dedicate MCU team to support customers.
Will have Dedicate Cyan FAE in China for technical support.
Pricing: Will fully support for any potential customer.
2. What other product line in our company could levage the promotion?
SST, AIC, ANA, TDK, SAM, PLX, Simtek, Bitek.......
Domosys
Marketing Strategy:
1.Focus on Intelligent Home, AMR applications.
2.Turnkey AMR solution provided with charge.
3.Focus on 1-2 target customers in each area.
4.We have AMR turn-key solution from our consulter for promotion.
Price Guideline:
cost effective for single chip solution including DSP,MCU & flash.
Samples Policy:
No free sample. Special case please contact PM.
Competition:
1.domestic chipset vendor with low cost for power meter solution.
2.former competitor as Echelon, ST etc
E2O/JDSU:
Marketing Strategy:
At present most focus on Datacom /Telecom Customer Gigabit ethernet application
such as GE Switch,Router and Storeage product.
Package focus on SPF,SFF and SC1X9 ,Wave length could be
Multi-mode(850nm,distant:500m) and Sigle-mode(1310nm,distant:10-20km).
Competitior:
Agilent, Finesar, Infineon, Delta, Fiberxon and Local Photon, Hi-Optel, WRI
Our Advantage:
levage the promotion Samtec SFP
connector+Cage(P/N:MECT-110-01-M-D-RA1&SFPC-PF)
Sample Policy
No free sample for normal. But PM may agree to first provide a pair free sample for
test to cts, after completed test, free sample need return or pay for. PM may invest
more free sample to some big potential cts.
Sales pls try following before request PM for sample
First offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. Max 4pcs (need to make sure CTM 100% will use the
sample)
Price policy
Send Standard RFQ to PM, under neg. per project
Fastrax
Marketing Strategy:
3Ps-Price, Performance, programmability combined into a small form factor with ultra
low power consumption and high sensitivity GPS module in 12 channel solutions;
focused market segments as below
Consumer market
*Cars
*Trucks and buses
*Inland waterways
*Personal outdoor recreation
*Integrated personal navigation and communication
Professional Market
*Timing
*Space
*Scientific applications
*Oil and gas
*Vehicle control and robotics
*Construction and civil engineering
*GIS and mapping
*Fleet market
*Asset management
*Precision agriculture
*Fisheries and EEZ
*Environmental
*Mining
Safety of life
*Air
*Rail
*Maritime
*Ambulance
*Police/Fire
*Search and resque
*Personal protection
*Secured data
*Traffic surveillance (Road billing)
Advanteges over Competition:
Garmin-Small form factor with ultra low power consumption, programmability and high
sensitivity
uBlox-Low power consumption with high sensitivity
Motorola-Small form factor with ultra low power consumption, programmability, high
sensitivity, price
Trimble-Small form factor with ultra low power consumption, programmability, high
sensitivity, price
Price strategy:
Please send RFQs to PM
Sample policy:
Please send Sample request to PM
Others:
iTrax02 & itrax03 Evaluation Kit available for customers
Fordahl:
Marketing strategy:
Focus on Telecom project, non-consumer base market.
Targeting on Products that end user is non-touchable... such as, SDH
system, GSM base station.
But not Cell phone, Wireless products.
We are targeting on high end projects or high dollor value products.
SMT products are
prefered to promote fist for new design.
competitor : Ratron, vectron, local China manufacturer.
OCXO is not prefered to promote, pls use replacement of our DFE product which is Stratrum III
OCXO drop in replacement.
Pls promote with our TDK LIU , 78P2351 & DFA S2-LHZ 19.44 M AS2003
We have reference design with Semtech, Transwitch and Zarlink products.
Price strategy:
Pls submit RFQ to PM.
Our price is could be compete with importing brand.
If you are facing local manufacturer, your are welcome to discuss with PM.
Our lowerest price product is 1Kpcs, US$1.5 each for DFN S11-B/BL (page 9 of the 2003
product catalog)
Sample policy:
No free sample is avaiable from vender normally. PM may
invest free sample to potential projects.
Need to get Target price first and make sure our quote fit to them.
Sales pls try following before requst PM for sample
Frist offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. (need to make sure CTM 100% will use the
sample)
Gemstone
Marketing Strategy:
Focus on access networks project such as STM-1/4 SDH, Ethernet over SDH.
Competition:
PMC-S, Agere, Mindspeed.
Price Guideline:
Follow up the price list for small qty. sample. Discuss for mass production
order. Don't lose any design-in opportunity due to price.
Samples Policy:
Free samples, limited by 4pcs MAX.
Others:
1, Focus on locked customers, new customer need to be registered to protect our
effort;
2, TDK LIU opportunity when there is Gemstone opportunity.
Himark:
Marketing strategy:
RF line Focus on Wireless Consumer & Industrial project (Medical & Car Audio).
MCU line Focus on Handheld multi media project .
Price strategy:
Standard Price list Quota & Special price submit RFQ to PM.
Sample policy:
1. Register Customer. Approved by Himark.
2. Submit sample request and let Customer buy this sample for evaluation.
3. Standard Price Quote, Special price request ion if Customer has huge volume
Production.
iTerra
Marketing Strategy:
Focus on high speed optical communication project, pay more efforts on iT3011/2,
iT5061, iT4031, iT5048 so far.
Competition:
Vitesse, Intel and others
Price Guideline:
Follow up the price list. Discuss for mass production orders.
Samples Policy:
No free sample generally, discuss for tier 1 customers.
Others: Provide EVB. for tier 1 customers.
Octasic:
Marketing Strategy:
Focus application with voice.
Telecom equipment Manufacturers. with high number (from 32-512 channel) of TDM
channels.
Wireless Network ( Mobile, Media Gateways, Radio network, Base Stations)
Wireline Networks( Media Gateways,TDM switches, Media Servers)
Broadband Access Networks (VoCable, VoDSL, VoPON, VoIP)
Sample Policy:
No free sample from vender.
Sales pls try following before request PM for sample
Frist offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. Max 4pcs (need to make sure CTM 100% will
use the sample)
Price policy:
Send Standard RFQ to PM, under neg. per project
PLX:
Marketing Strategy:
We are only focus on non-telecom customers. For the EMS customer, Marco will help
to handle. For the design-in customers, pls. have each AGM to fill in the design-in
tracking in the PLX DTS system weekly. Also, we will take over all existing customers
of Techmosa , pls. focus on the
transferred accounts rather than focusing on new design-in in the
coming 3 months.
Price guideline:
Suggest to follow the suggested selling price list on DTS system. For special request,
pls. submit with DWID and customer information, I will process for you.
Samples policy:
Pls. submit your samples request directly in DTS system, the max. is 4 pcs free
samples.
1. Competition:
Who we are competiting? what is your strategy to win?
Intel, Pericom, TI, HiNT --- only for PCI6000 series
For PCI9000 series, no competitor now.
For NET2000 series, Philips, Cypress, Kawasaki LSI
Pricing:
PCI6000 and NET2000 is very price sensitive market, need to
feed back to PM for any price issue PCI9000, due to no competitor, price is not a main
factor to win the business.
Features:
Should be similar to our competitors, need our FAE to dig out
later.
2. What other product line in our company could levage the promotion?
Simtek, SST, CNX, AIC, ANA.....
SAMTEC:
Marketing strategy:
Telecom, Industrial. Handheld. Display. Medical. Media
Price strategy:
Please enter to SAMTEC website to get normal selling price. If you need apply special
price, please provide RFQ and competitor information.
Sample policy:
free sample.
Competitor:
AMP. Molex. FCI. Foxconn and local manufacturer
Our advantage:
free sample; eximious quality ; no-MOQ ; flexible product exterior; rapid service etc.
Seaway Networks
Marketing Strategy:
Focus on data center including security and service application , such as
the application firewall, IDS, Service Card for Router, etc.....
Competition:
Intel 2400/2800, BRCM
Advantage Over Competitor:
1, NCP over NP. We are better for L5/L7 DATA processing.
Intel/BRCM is better
for L3/4 PROTOCOLProcessing.
2, Stream Switchis the most advantage sell point. This will make the code much
easier than INTEL/BRCM.
Price Guideline:
Follow up the price list in the initial stage and discuss case by case. Don't lose real
opportunity due to price.
Samples Policy:
No free sample.
Others:
We have HDP and NCA2000DP for customer evaluation using.
Simtek:
Marketing Strategy:
Focus on Industrial control, Military equipment, telecom products
for the
replacement of Dallas/ Maxim and Xicor.
Price guideline:
We can offer a competitive price in fighting with
Dallas/Maxim. But pls. take a look on the L/T, normally is around 8-12
weeks.
Samples policy:
Pls. write out all the customer and project details to
me, normally we can offer up to 5 pcs free samples for enough
information provided.
1. Competition:
Who we are competing? what is your strategy to win?
Dallas/Maxim, Xicor, Renesas, Innovative, ST, TI, Hanbit.....
Pricing:
Confident to beat other competitors.
Replacement: Dallas and Xicor should dominate the China market now, we are
pin-to-pin compatible to them.
2. What other product line in our company could levage the promotion?
PLX, WIN, SAM, CNX, TDK......
Simtek North
Marketing Strategy:
1.Focus on Industrial control, telecom product, machinery for the replacement of
Dallas/ Maxim and Xicor.Also military application is highly welcome with higher price.
2.Please concentrate new design to STK16Cx8 series & new STK17Tx8 as
RTC+NvSRAM.
Price guideline:
We can offer a competitive price in fighting with Dallas/Maxim. But pls. take a look on
the L/T, normally is around 8-12 weeks.
Samples policy:
normally we can offer up to 5 pcs free samples for enough information provided.
Competition:
1.other NvSRAM supplier like Maxim, ST & Xicor, domestic vendor like Hong Kong.
2.FRAM in power meter applications with low cost & low performance.
SST:
Marketing Strategy:
Focus in consumer products e.g. MP3/DSC/DVD/DVB/Databank, actually, as it is
commodity, thus we will try to support every customers with Flash demand. But,
please best use our wide product profile as leverage.
Price Guideline:
We will do aggressively to kill our competition, don't lose the business just becoz of
price issue. But please provide details of competition before we can support. RFQ to
PMA, cc to your AGM and PM.
Sample Policy:
Will support most sample request EXCEPT the one without correct P/N.
SST CN:
Marketing Strategy:
-SSF: Focus on consumer products: MP3, Set-top box, LCD monitor, ADSL
modem,Tac-control machine, Databank, POS, SMS phone, Set-top box.... pls focus
on 29VE010 and 29xF040.
-MCU: All customers using 8051 core socket, our focus will be in
large-quantity customers in order to save our limited FAE manpower, but pls. register
the customer at once
for every new customers. Pls. focus on the new 89C54/58RD2.
-MTP: Can be a low cost solution for the replacement of 39 series.
Price Guideline:
Same as SST US
Samples Policy:
Same as SST US
1. competition:
Who we are competiting? what is your strategy to win?
SSF: Atmel, ST.
Pricing: SST is fully support on SSF pricing, confident to beat other
competitors.
Features: SST offer 29 series which is 128B sector size only, capable to
replace a EEPROM in customer's system.
Delivery: Constant delivery, can replace other brand 39 series if the
market is short of supply.
MCU: Winbond, Syncmos, Philips, Atmel, Sumplus, STC......
Pricing: Lowest should be Syncmos, the price of SST is close to Syncmos and
confident to beat other competitors
Features: With dual banks features, IAP and ISP. Can replace a EEPROM in
customer's system. Offer a wide range of embedded flash memory, from 4KB to 64KB,
will have 128KB next year.
Demo board: Offer free demo board to customer for evaluation.
Technical support: We have a MCU team dedicate for MCU
technical support in SCA.
2 . What other product line in our company could levage the promotion?
AIC, ANA, TDK, Cyan, SNX, CNX, Alliance...... all consumer-product
related...
SST CN North
Marketing Strategy:
Price Guideline:
Catch every opportunities with reasonable cost.Any cost could be discussed for ODC
stock.
Samples Policy:
1.less than 10pcs free sample request is acceptable.For special case need more
sample,please send mail to PM.
2.For any MCU sockets,please send registration file for SST's approval.
Competition:
1.MCU: Philips, Atmel, Winbond, Syncmos.SST wouldn't acts as price leader,but
feature set leader.SST have more feature like SSF support, Dual bank, P4 port, dual
frequency support,low power, SPI interface,etc.We meet more pressure from Atmel &
Winbond.
2.MTP: Atmel, ST. SST is price leader,and major market owner.
3.SSF: SST's special technology without too much competition.Atmel & Winbond have
similar items.
Summit
Marketing Strategy:
1.Focus on Telecom, High end Datacom, GSM/3G CDMA base station application for
Hot swap, Sequencing & Tracking series.
2.Start to focus on consumer solution with low cost for those new items
3.Select 3-5 target customers every area for design: big name or potential project for
middle scale customers
4.Keep good relationship with CM customers for transfer business from Lucent,
Ericsson, Cisco, Alcatel...
5.SMT would enter consumer electronic market, like portable DVD, DSC with their
power management solution. Custom design at first, general purpose items later.
Price Guideline:
1.Please send RFQ to PMA with detail information of customer & project, Please copy
to PM & local manager.
2.For CM customers' request, please confirm end customer name & contract price
detail.
3.We need to add handling charge even for those contract price owner/partner.
Samples Policy:
1.Please send sample request to PMA with same detail of RFQ.
2.Normal 2-4pcs free sample for our target design customers.No free sample to small
accounts & CM customers.Sample purchasing qty should be more than 10pcs.
Competition:
1.Hot swap: Linear, Maxim, TI, Microrel
2.Sequencing: Lattice, Linear
3.DOCPOT: Maxim, Xicor
The major advantage is full user programmability to build up intelligent power
management platform.
TakAsic:
Marketing strategy:
There are 2 main products of TakAsic:
one is control board solution of Color Laser Printer, the target market is GDI Color
Laser printer or MFP(Multifunction Printer). this solution has been deployed by leading
printer manufactures such as Konica Minolta, Sharp and other OEMs. The
competitors are: Oak OTI4110, Netsilicon Mercury, Oasis DigiColor OA982, Destiny
D8701
Advantage:
TakAsic is the most fast speed solution in field at present. Their evaluation tools and
reference designs will save time to market.
The other one is control board solution of the heat or inkjet photo printer which is
combined with DSC or mobile phone. The quantity in Japan is expected to be
100~200K/M. Because of the small application field, the target customer will be 3~5
key customers in China.
Price strategy:
Target is to deliver lower overall BOM cost to customer.
Sample policy:
It's discussible for the key customer. The customers have to pay for the demo board.
TDK (Power Meter)
Marketing Strategy:
First round(Current stage) focus on tier one customers(Top5-8 volume with R&D
ability customers) , make TDK well recognized by China meter industry; Second
round volume customers with limited or without R&D ability, we provide total meter
solutions(Hardware & Software design) to these customers; after that, to all meter
cusotmers.
Price Guideline:
Offer Competitive price over current solution to each customer(Customer by customer
at current stage)
Samples Policy:
Free samples(Reasonable Qty),, borrow demo board and ICE to customers
Others:
Dedicated FAE support( On side technical support, training, seminar...)
TDK:(excluded Power Meter.)
Marketing strategy:
1. OC3/STM1-E/E4 LIU and DS3/T3/STS1 LIU
focus on Telecom customer, Targeting on Products such as
NGN ,SDH
transmission system,PDH/SDH Test Equipment,Multi Service Switches ,Central Office
Internects, DSLAM etc,
Competitior:
Intel 6155(STM-1 rate)
Our Adantage:
Integrated E4 rate,small size,low power and competitive price
2.Low speed V.22(1200-2400bps) Single-Chip Modem(73M2901 series) Targeting on
such application :transmit data is not much but
as
transmission time need short ,such
payment system POS,Tax-control machine ,Set-Box and some Industrial data
Modem.
Competitior:
Zilog(Z2215),Conexant(RC222ATL) and Silicon Labs(Si2400)
Our Adantage:
High-Integrated ,small size,low power and good reputation in low speed Modem
market
3.Smart Card Terminal Controller (73s1121F)and Low cost Smart Card
interface(73s8024R)
Targeting on payment system terminal Card reader with ISO-7816 Interface,such as
all kinds
POS or Tax-control machine integrated Smart Card interface function.
73s1121F another big chance maybe exist in future China II ID Card reader market
due to 73S1121F also is a high-performance cost rate 8-bit MCU
73S8024R currently most focus on STB DVB-C/S market,it approved by NDS and full
pin-Compatible with Philps TDA8004/8024.
Competitor:
Philips( TDA8004AT&TDA8024AT),ST 8004
Our Advantage: improved noise performance, BOM cost reduction, only 3V operation,
better price & shipment
Price strategy:
Please submit RFQ to PM.
Sample policy:
1-3 pcs free sample is available from vender normally. PM may invest more free
sample to potential customers. Need to get Target price first and make sure our quote
fit to them. Sales pls try following before request PM for sample First offer. ask CTM
buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. (need to make sure CTM 100% will use the sample
u-Nav
Marketing Strategy:
Ultra low power consumption with high sensitivity and programmability GPS chipsets
in 12 channel solutions; focused market segments as below
*Cellular phone/Smart phone
*PDA/Handheld devices
*GPS modules
Price strategy:
Please send RFQs to PM
Sample policy:
Please send Sample request to PM
Others:
iTrax02 Evaluation Kit available for customers
Winchester:
Marketing Strategy :
communication. industrial. Military. such as SDH, DSLAM. base
station. medical.
rader
Price strategy :
We offer price list to sales who should provide quotation base on customer demands.
Sample policy:
No free sample on normal parts.
Competitor:
AMP. Erni FCI and local manufacturer
The price is lower than AMP.FCI. and we can combine IC business to penrtrate
customer.