Download ICED BEVERAGES FACT SHEET - Easy Ice Blends

MEDIA RELEASE
For more information
Gilly Ings
Director
[email protected]
Telephone: 0433 118889
Mobile phone: 0438 255411
13-Feb-2017 2:30 PM
Topic: Food, Beverage & Hospitality
ICED BEVERAGES FACT SHEET

Iced Beverages have outperformed total commercial industry and beverage performance year on year since
CREST® tracking began in 2009.

Its average growth rate reaching double digits from 2010 to 2016 with a CAGR of 13%.

This has resulted in the average purchase consumption for iced beverages doubling from 2010 to 2016.

Nearly One in Two* Australians purchase a cold drink from a commercial outlet on a daily basis (Incidence
43%).

The main consumer for Iced Beverage is Under 35’s making up 66% of all iced beverage purchases.

Iced Beverages are most appealing to children and teens with under 18’s accounting for 1/4 iced beverage
occasions.

Iced beverages are typically purchased with other items across all meal occasions.

Iced Beverages make a great accompaniment to food in particular, with three in four iced beverages
purchased with food.

Key focus areas for growth are evident around all snacking occasions and lunch.

Iced Beverages are traffic drivers in their own right for many operators with iced beverage consumers
selecting special taste/craving or wanted to try something new as the reason they chose that outlet.

With commercial visits being driven by consumers looking to treat themselves and wanting to try something
new; Iced Beverages is an ideal menu item to deliver on healthy indulgence and new experience
motivations.
Source: NPD CREST ® Year End December 2016
About Nestlé Professional Beverage Solutions
Category innovator Nestlé Professional Beverage Solutions has developed Nestlé SJORA and UNCLE TOBYS
Easy Ice Blends range of 15-second smoothies, frappes and crushes. Aside from real fruit flavour, with 75g of real
fruit in every cup, the range packs a taste punch and contains no artificial flavours or colours. Easy Ice Blends come
in four options; Berry Crush, Banana Oat, Mango and the new taste sensation, Pine Lime Coconut. All you need is a
blender, freezer space and water to serve up a delicious iced drink in three easy steps; add 1 full tray of frozen
product with 200ml tap water, blend for 15 seconds and serve. It's that simple. If you want to drive your bottom line
iced beverages is an opportunity not to be missed. To capture your share of the fastest growing beverages category,
contact Anu Hodge on 02 8756 2264 or [email protected]
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