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Press release
Designers notes on the Tecnomar Envy series
Vripack is a Studio that works on the cutting edge of design and technology. To be able to
craft a yacht, let alone a Family of yachts, of allure and prestige like the Envy series requires
our Holistic design approach.
It is rare for a Studio to be given a rather clean design brief however the forward thinking minds of the
Admiral Tecnomar group understand that this will give the boldest result.
Starting at the choice that the new series should be a true Tecnomar bread we studied the future owners
of the yacht and their lifestyle whom turned out to be highly dynamic and celeb. Of course we looked at
the competition as well as the roots of the Tecnomar family DNA. Next to that we selected three major
Trends from our VriThink! studies: transparency, customization and soft lines with a bite.
Using this as our base point we started off creating a layout that allowed for the selected unique selling
points: a wrap around beach, central atrium and windows to the world. Lead by designer Robin de Vries
the whole Studio including the naval architecture and engineering discipline took part in several
brainstorm and sketch sessions which lead to the amazingly fresh and unique layout. Allowing not only
for the selected USP's but giving Envy a sport fly and private owners deck as well next to a personality
that is Tecnomar worthy.
The exterior is based on a relatively low airdraft and two soft continuous flowing lines that have a
distinctive end to them. The Vripack LDL hull combined with her classical circular bow give the Envy her
character.
Due to the transparency demand of the future and customizability, the decks all run smoothly from top to
bottom and from inside and out. As the inside is just as important as the outside, we designed the inside
with a day and night mood allowing for the vibrant night life and lounge day times of her future sailors.
Following the Holistic design approach Vripack also named the series and designed the font for the logo
as well as pitch in on the ad campaign in which the design wasn't even featured. The Envy family
consisting of the Envy 3, 4 and 5 is created for the first time is now ready for her dynamic owner.
About Vripack®
Established in 1961, Vripack has been a leading full service yacht design, naval architecture and
engineering studio with over 7000 projects under its belt. Vripack focuses on realizing better ships in less
time for private customers and yards world-wide. At Vripack we believe that a good design should not
meet all requirements, it should surpass them in order to create a boat that goes beyond dreams. We
don’t just design yachts, we Engineer Fantasies.
For more information, please contact Nienke Tromp ([email protected]) at +31 (0)515 436600 or
visit www.vripack.com.