Download JOB DESCRIPTION JOB TITLE: International Marketing

ABRSM JOB DESCRIPTION JOB TITLE: International Marketing Executive REPORTS TO: International Marketing Manager DEPARTMENT: Marketing DATE: December 2008 / January 2009 SALARY SCALE: Scale 4 JOB PURPOSE Statement of the main reason for the existence of the job. To develop marketing plans for key audience groups outside the UK and Ireland, including teachers, parents and candidates to ensure that targets for exam candidates, student numbers and publication sales are achieved and to analyse results of marketing activities undertaken. DIMENSIONS Note any dimensions relevant to the job including budgets, staff numbers, business volumes etc. The post‐holder is a member of the International Marketing Team within the Marketing Department. The team has responsibility for marketing planning outside the UK and Ireland and for achieving International targets for exam entries, student numbers and publication sales. Although not a budget holder, the post‐holder will be responsible for keeping within pre‐determined budgets for specific projects. ORGANISATION Simple structure diagram indicating superiorʹs job title, others who report to the superior and report to the jobholder. Marketing
Director
(+PA)
UK Marketing Intl Marketing
Communications
Customer Insight
Manager
Manager
Manager
Manager
Intl Marketing
Malaysia &
Intl Sales
Executive
Executive
Singapore Sales
& Mktng Agent
ACCOUNTABILITIES AND RESULTS Statement of main responsibilities and end results that should be achieved by the jobholder. • Reporting to the International Marketing Manager to develop marketing plans for selected key audience groups internationally, to ensure that International targets for candidate numbers, professional development students and publication sales are achieved; • To ensure that marketing plans are developed to strengthen ABRSM relationships with teachers outside the UK and Ireland; • To support the International Marketing Manager in developing strategies for reaching parents, potential candidates and other stakeholders; • To create promotion plans that meet the needs of identified market segments and meet the International marketing objectives; • To write marketing communications copy in draft form for International‐specific marketing materials and to work with the Communications Team to implement these plans; • To undertake occasional overseas trips to meet with stakeholders in support of international marketing objectives • To work with tours coordinators in the International Operations Department to support international representatives.
NATURE AND PURPOSE OF INTERNAL AND EXTERNAL CONTACTS. What contact does the jobholder need to make in the course of his/her work? Internal • International Marketing team • Communications team and other members of the Marketing Department • Senior Managers in other departments • International representatives and consultants • Staff from other ABRSM departments, especially those in the International Operations, the Professional Development and the Publishing departments External • Customer and potential customer groups outside the UK • Key international organisations within the music and music education sectors